-
Ford is adding durable, premium vinyl flooring as an option for
all-new F-Series Super Duty King Ranch and Platinum edition for
customers wanting a $75,000 luxury truck that can double as a work
truck without fear of damaging the interior
-
Standard carpeting can be replaced with easier-to-clean vinyl flooring
across all Super Duty time levels
-
Super Duty King Ranch and Platinum feature model-specific designs in
flooring, along with clips for carpeted or all weather floor mats
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
For customers who feel equally at home in cowboy boots or a sport coat,
Ford is now offering Super Duty in top trim levels with the versatility
to match.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160613005567/en/
Ford is adding durable, premium vinyl flooring as an option for all-new F-Series Super Duty King Ranch and Platinum edition for customers wanting a $75,000 luxury truck that can double as a work truck without fear of damaging the interior. (Photo: Business Wire)
“Super Duty customers want a truck that can rival luxury cars in comfort
and technology without having to worry about it getting dirty,” said
Doug Scott, Ford truck group marketing manager.
With durable, easy-to-clean vinyl flooring previously offered for XL and
XLT trim levels, the all-new 2017 truck marks the first time the option
is available across the entire lineup of the toughest, smartest, most
capable Super Duty ever built. Ford knows work and comfort aren’t
mutually exclusive, so durable, premium vinyl flooring for Super Duty
King Ranch and Platinum edition customers offers the best of both worlds.
Scott points out that heavy-duty truck customers looking for luxury and
versatility is an untapped market. “Super Duty customers use their
trucks in all aspects of their lives – including for work and as a
personal vehicle,” he says. “They want the luxury of a King Ranch or
Platinum edition, while maintaining their ability to use the truck for
work without fear of ruining the interior.”
The vinyl flooring available for Super Duty King Ranch and Platinum is
more durable and thicker than base vinyl, adding to the premium feel of
the top trims. Both versions of vinyl flooring offer improved ability to
wash out the interior.
Both King Ranch and Platinum get model-specific vinyl flooring with
unique designs and clips to hold carpeted or all-weather floor mats.
Base vinyl flooring is standard on XL models, and optional on XLT and
Lariat.
The 2017 Ford F-Series Super Duty goes on sale this fall.
About Ford Motor Company
Ford
Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. The company provides financial
services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide or Ford Motor Credit Company,
visit www.corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160613005567/en/
Contacts:
Ford Motor Company
Sam Schembari
313.323.8199
sschemba@ford.com
Source: Ford Motor Company
© 2024 Canjex Publishing Ltd. All rights reserved.