Charter One, Citizens’ retail brand in Ohio and Michigan, also is
being renamed Citizens Bank today, creating consistent Citizens Bank
branding across its 11-state retail footprint
Company Website:
http://www.citizensbank.com
PROVIDENCE, R.I. -- (Business Wire)
Citizens Bank today launched a new marketing campaign, “Ask a Citizen,”
featuring real-life Citizens bankers both at home managing their
personal lives and at work helping Citizens customers manage their
personal finances.
The campaign, which underscores the shared life experiences and the
relationships of trust between Citizens bankers and their customers,
focuses on some of the core challenges consumers face today – saving for
retirement, paying for college, paying down debt and managing a
household budget that allows for unexpected expenses.
According to Citizens research, most consumers know that these are areas
where they need help. But they don’t always know that the advice they
need is available to them in their local bank branch.
“Consumers today are looking for help planning to pay for college, to
pay off their debt, to retire and to meet other financial goals, and
they prefer to get this help from someone they know and trust,” said
Brad Conner, Vice Chairman and Head of Consumer Banking. “Our customers
come to us every day to tap into our expertise in these areas. We are
very proud of the results that our colleagues are delivering for our
customers and very excited to feature some of these ‘real-life citizens’
in our new campaign.”
The campaign will be supported by radio, television, digital and outdoor
advertising in Ohio, Michigan, Pennsylvania and Massachusetts starting
this week.
The “Ask a Citizen” campaign underscores the Bank Better enhancements
that Citizens has implemented to make banking simple, clear and
personal. These enhancements have included:
-
New Cash
Back Plus World MasterCard®: A new credit card offering
up to 1.8% cash back on everyday purchases with our Purchase and
Relationship Bonuses
-
One Deposit Checking: One deposit of any amount each statementperiod
waives the monthly maintenance fee
-
$5 Overdraft Pass: No overdraft fees on transactions of $5 or less
-
Education Refinance Loan: A unique opportunity for college graduates
to refinance their private and federal student loans
For the first time in Citizens’ history, Citizens Bank ads will be
running in both the Northeast and the Midwest – as of today, the
Citizens Bank brand has replaced the Charter One brand in Ohio and
Michigan. The company announced last year that it would be making this
change as part of a strategy to unify its brands. Citizens Bank signs
were unveiled at more than 200 branches, approximately 230 ATMs and at
two corporate offices in Ohio and Michigan today.
To learn more about Citizens Bank, customers can call the 24/7 customer
contact center at 1-800-922-9999, Like the bank on Facebook,
follow the bank on Twitter
or visit the Citizens
Bank website.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest
financial institutions, with $136.5 billion in assets as of March 31,
2015. Headquartered in Providence, Rhode Island, Citizens offers a broad
range of retail and commercial banking products and services to
individuals, small businesses, middle-market companies, large
corporations and institutions. In Consumer Banking, Citizens helps its
retail customers “bank better” with mobile and online banking, a 24/7
customer contact center and the convenience of approximately 3,200 ATMs
and approximately 1,200 Citizens Bank branches in 11 states in the New
England, Mid-Atlantic and Midwest regions. Citizens also provides
mortgage lending, auto lending, student lending and commercial banking
services in select markets nationwide. In Commercial Banking, Citizens
offers corporate, institutional and not-for-profit clients a full range
of wholesale banking products and services including lending and
deposits, capital markets, treasury services, foreign exchange and
interest hedging, leasing and asset finance, specialty finance and trade
finance. Citizens operates through its subsidiaries Citizens Bank, N.A.,
and Citizens Bank of Pennsylvania. Additional information about Citizens
and its full line of products and services can be found at www.citizensbank.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150427005550/en/
Contacts:
Citizens Bank
Media:
Lauren DiGeronimo, 781-471-1454
lauren.digeronimo@citizensbank.com
Source: Citizens Bank
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