Featured exhibitor will demo new signage techniques that create
interactive shopper experiences on the path to purchase
Company Website:
http://www.tempt-ing.com
NEW BERLIN, Wis. -- (Business Wire)
Tempt In-Store Productions, a Quad/Graphics company (NYSE:QUAD), will
debut Quad/Graphics’ Actable® interactive signage
solutions at this year’s Shopper
Marketing Expo. Tempt is one of 25 Featured Exhibitors at the
Chicago trade show October 16-18, signifying that Tempt’s exhibit and
offering is a “must see” for attendees looking for the newest ideas and
solutions to enhance the in-store experience.
Tempt’s Actable interactive signage gives retailers and
brand marketers new ways to engage with shoppers who increasingly are
using smartphones and other app-enabled mobile devices to launch
in-store experiences.
Actable-powered signs use innovative image recognition and augmented
reality technologies to engage shoppers, while providing a lower-cost
alternative to electronic kiosks and flat screen displays. Tempt’s
Actable interactive signage solution also offers tracking and analytics
to measure results and determine what interactive signage experiences
deliver the most effective results.
Shopper Expo attendees visiting Tempt’s exhibit area and armed with a
smartphone or other app-enabled device will see:
-
A product image on a sign “image-recognized” (no QR or other codes) to
launch a video
-
An isle violator that instantly launches a coupon to the shopper’s
mobile device
-
A sign promoting loyalty membership and rewards with one click access
to sign-up and instant coupon rewards
-
Large format in-store signage showing additional Actable interactive
signage applications
Mike Draver, President of Tempt, says interest in Actable interactive
signage will grow as retailers look for more efficient ways to launch
in-store experiences: “Actable interactive print doesn’t need special
electronics, hardware, or excessive investment to bring signage to life.
As smartphones reach critical mass with new capabilities, we’re finding
new ways every day to convert conventional signs into more engaging
experiences.”
About Tempt
Tempt In-Store Productions (www.tempt-ing.com)
provides in-store marketing materials and programs for many of the
nation’s leading retailers and brand marketers. Tempt offers extensive
production expertise and resources to develop attention-getting,
sales-driving shopper marketing programs in conjunction with other
Quad/Graphics solutions. From design and prototype services, through
large-format printing, finishing operations and customized kit packing –
Tempt works with customers to create a destination in-store.
About Quad/Graphics
Quad/Graphics (NYSE:QUAD) is a global provider of print and related
multichannel solutions for consumer magazines, special interest
publications, catalogs, retail inserts/circulars, direct mail, books,
directories, and commercial and specialty products, including in-store
signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the
Company has approximately 22,000 full-time equivalent employees working
from more than 50 print-production facilities as well as other support
locations throughout North America, Latin America and Europe. As a
printing industry innovator, Quad/Graphics (www.QG.com)
is redefining the power of print in today’s multimedia world by helping
its clients use print as the foundation of multichannel communications
strategies to drive their top-line revenues.
Contacts:
Media:
Quad/Graphics
Claire Ho, 414-566-2955
Claire.Ho@qg.com
Investor
Relations:
Quad/Graphics
Kelly Vanderboom, 414-566-2464
Kelly.Vanderboom@qg.com
Source: Tempt In-Store Productions
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