Enhanced Metadata Packages Improve the Discovery of Content Catalogs
Company Website:
https://www.tivo.com/
SAN CARLOS, Calif. -- (Business Wire)
TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment
technology and audience insights, today introduced Studio,
Broadcast and Network Metadata Packages. TiVo’s enhanced metadata,
incorporating themes, keywords, images and related programs, will allow
studios, broadcasters and networks to increase the visibility of their
catalogs.
“Studios, broadcasters and networks make large investments to bring the
most compelling content to their viewers, but they frequently have large
untapped back catalogs that are not being maximized against an
increasing number of fragmented distribution opportunities,” said Roz
Ho, senior vice president and general manager of metadata, TiVo. “By
analyzing these catalogs, TiVo can build stronger connections and
deliver enhanced metadata that will better optimize the content for
greater discoverability.”
Across the industry, search and discovery systems are evolving from
one-size-fits-all to intuitive, recommendation-based offerings. Viewers
are starting to expect highly personalized, voice-enabled conversational
interfaces with sophisticated learning engines and robust user profiles
that can anticipate intent and connect audiences with the right content
using natural language. These intuitive search and discovery experiences
require deeper, real-time and regionalized metadata.
TiVo’s Studio, Broadcast and Network Metadata Packages are the perfect
solutions for studios, broadcasters and networks, creating smarter,
stronger connections between entertainment, prioritizing content by
popularity and optimizing keyword relevancy.
- Knowledge Graph Engine: TiVo is the only metadata provider that
can generate dynamic, regionalized metadata using TiVo’s Knowledge
Graph Engine. It provides discovery systems with a deeper
understanding of entertainment content, how it relates to each other
and most importantly, the strength of those connections. It enables
more contextually-relevant discovery experiences by assessing what is
happening in a specific part of the world at any moment and relating
that to entertainment content to anticipate what viewers will want
next.
- Enhanced Connections: TiVo’s unique machine learning technology
also identifies relevant connections between content along with the
strength of the relationship, enabling search and recommendation
systems to present related content when appropriate. For example,
articles on a content producer’s web properties can now be mapped to
informative profile pages, creating more opportunities to consume
media.
- Trending Content: TiVo continuously assesses the popularity and
relevance of content, enabling discovery systems to anticipate
consumers’ interests and more effectively merchandise catalogs by
prioritizing and promoting popular content. For example,
recommendations need to be aware of popularity in order to find the
right balance between giving a certain amount of familiar
recommendations to gain trust, while also giving a certain number of
novel recommendations that enable discovery. Popularity can also be
used to prioritize predictive search results, connecting users with
the content they’re looking for as quickly as possible.
- Keyword Relevancy: An expanded set of descriptive metadata
creates new ways to discover content, increasing the visibility of a
content producer’s catalogs. For example, keywords that provide a
deeper understanding of content enable more relevant recommendations
and make content more searchable.
TiVo’s deep, real-time, regionalized metadata can be seamlessly
distributed to various platforms, enabling new ways to discover content.
The company’s scalable, multi-format delivery support also ensures
seamless availability to various distribution platforms and internal
standards.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global
leader in entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative products
and licensable technologies that revolutionize how people find content
across a changing media landscape. TiVo enables the world’s leading
media and entertainment providers to deliver the ultimate entertainment
experience. Explore the next generation of entertainment at tivo.com, forward.tivo.com or
follow us on Twitter @tivo or @tivoforbusiness.
Forward-looking Statement
All statements contained herein
that are not statements of historical fact, including statements that
use the words “will” or “is expected to,” or similar words that describe
TiVo Corporation’s or its management’s future plans, objectives or
goals, are “forward-looking statements” and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors that could cause the actual
results of TiVo Corporation to be materially different from the
historical results and/or from any future results or outcomes expressed
or implied by such forward-looking statements. Such factors are further
addressed in TiVo’s most recent report on Form 10-Q and other documents
of TiVo Corporation, Rovi Corporation and TiVo Solutions Inc. (formerly
known as TiVo Inc.) on file with the Securities and Exchange Commission
(available at http://www.sec.gov/).
TiVo Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170411005537/en/
Contacts:
Finn Partners
Ricca Silverio, +1-949-439-7869
tivo@finnpartners.com
Source: TiVo Corporation
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