New Experience Cloud Profile, Partner Integrations and Intelligent
Services Help Scale Personalized Experience Delivery
Company Website:
http://www.adobe.com
LAS VEGAS -- (Business Wire)
Adobe (Nasdaq:ADBE) today introduced the next generation of Adobe Cloud
Platform, the underlying, cross-cloud architecture that unifies content
and data and is powered by Adobe Sensei, Adobe’s advanced AI and machine
learning framework. Advancements include a new unified customer profile
that combines data across an enterprise, intelligent services and
General Data Protection Regulation (GDPR) readiness. These and other new
capabilities will solve key challenges facing marketers, data scientists
and developers. Adobe Cloud Platform is used by thousands of partners
worldwide and receives over one billion API calls per day through Adobe
I/O, Adobe’s cross-cloud developer portal.
“We are entering a new era for the enterprise. Today’s modern enterprise
needs a new system of record – one that can manage and make sense of the
high volume of content and data,” said Brad Rencher, executive vice
president, Digital Experience Business, Adobe. “In response to this,
we’re introducing our next-generation Adobe Cloud Platform – the
Experience System of Record – that brings together the power of data,
content and intelligent services, as well as an open ecosystem, to help
each enterprise in their journey toward becoming an Experience Business.”
Adobe Cloud Platform advancements for marketers include:
- New Unified Customer Profile.Adobe introduced an
industry-first Experience Cloud Profile that unifies all customer data
across the enterprise. This includes back office data (like CRM data
in Microsoft Dynamics 365) and combines it with data available across
Adobe Experience Cloud (including online behavior, device use and ad
exposure data) to create a complete, real-time view of customers along
their journey. Data is unified through Adobe’s Experience Data Models
(XDM), a common data language, and allows faster, more intelligent
decisioning through Adobe Sensei. Adobe Cloud Platform also now
enables Experience Cloud customers to be GDPR-ready.
- Adobe Exchange Updates and Partner Integrations. Adobe
announced several new additions to Adobe Exchange Marketplace, its
central hub for thousands of third-party applications that connect
into Adobe Experience Cloud, Creative Cloud and Document Cloud. Adobe
also announced
new partner integrations available today with Hootsuite, ObservePoint,
Branch, Digital River, Elastic Path, Informatica, SnapLogic, TMMData
and new Adobe Cloud Platform Launch extensions for Microsoft Bing and
Microsoft Dynamics.
Expanding to new constituents including data scientists and developers:
- Data Science Workspace. Available as a preview, this new
workspace allows data scientists to build their own custom data models
within Adobe Cloud Platform. Data scientists can now access their vast
data sets in Adobe Cloud Platform to create and train custom models.
Data scientists will eventually be able to bring their own pre-built
data models and algorithms into Adobe Cloud Platform.
- Adobe Sensei services.With these new services,
enterprise developers can now access, via application programming
interfaces (APIs), pre-built Adobe Sensei algorithms and train them
specific to their needs. The first Adobe Sensei service available in
preview today gives developers access to algorithms that increase the
speed of content delivery, asset production and content
personalization, such as automatic image tagging and image cropping.
Three additional Adobe Sensei services will be available in preview in
the coming months and will focus on attribution, customer journeys and
customer profiles.
- Developer Updates. The private beta of Adobe I/O Runtime,
Adobe’s serverless platform, provides developers with a modern,
seamless way to run custom code on Adobe Cloud Platform. Benefits
include increased performance and reduced time to deployment by
eliminating server setup and maintenance. Developers can now support
new business processes and deliver experiences across channels with
the industry’s first set of flexible and customizable commerce
microservices, built on Adobe I/O Runtime. The general availability of
Adobe I/O Events lets developers create pre-defined, event-based
integrations that only trigger when a meaningful event, like a file
upload or customer action, happens.
Helpful Materials:
About Adobe Sensei
Adobe Sensei is a framework and set of intelligent services built into
Adobe Cloud Platform which dramatically improve the design and delivery
of digital experiences. Adobe Sensei leverages the company’s massive
volume of content and data assets, as well as its deep domain expertise
in the creative, marketing and document segments, within a unified
artificial intelligence/machine learning framework. To learn more, visit adobe.com/go/sensei.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180327005529/en/
Contacts:
Adobe
Holly Little, 415-832-6833
hlittle@adobe.com
Stefan
Offermann, 408-536-4023
sofferma@adobe.com
Source: Adobe
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