Share Joyful Photos and Moments to Win Weekly Prizes
Company Website:
http://www.conagrafoods.com/
OMAHA, Neb. -- (Business Wire)
Fourth paragraph, last sentence of release dated April 15, 2014 should
read: More information is available via the Reddi-wip Facebook page at www.facebook.com/reddiwip
(instead of More information is available via the Reddi-wip Facebook
page at www.facebook.com/reddiwip
or at www.berryjoyful.com).
The corrected release reads:
STEP INTO SPRING WITH REDDI-WIP’S #BERRYJOYFULSWEEPS
Share Joyful Photos and Moments to Win Weekly Prizes
It may seem premature to think about berry season while much of the
country is still thawing out from a harsh winter, but not for Reddi-wip.
The popular brand of whipped topping made from real cream and a brand of
ConAgra Foods (NYSE: CAG) is making it easy to embrace the joy of
springtime berries with the #BerryJoyfulSweeps.
This season, shoppers can find specially-marked berry packaging offering
$0.55 off Reddi-wip whipped topping with the purchase of Naturipe®
strawberries or blueberries. The coupon also asks consumers to express
their love of Reddi-wip and berries in social media by sharing,
tweeting, or posting photos of joyful moments using #BerryJoyfulSweeps.
“Reddi-wip brings a bit of spontaneous joy to any moment, whether that’s
a shared cup of hot cocoa inside waiting for the snow to melt or a bowl
of fresh berries on a sunny patio,” said Jill Dexter, Senior Brand
Manager for Reddi-wip. “We know our consumers have those moments every
day, and we want them to enjoy them with us and fellow Reddi-wip fans.”
The #BerryJoyfulSweeps invites consumers to capture moments, people, or
scenes that make them joyful and share them via social media using the
hashtag #BerryJoyfulSweeps. From April 8 through July 7, consumers who
share, tweet, or post photos in social media using the hashtag can enter
the sweepstakes online for a chance to win weekly prizes, including free
Reddi-wip and berry keeper produce containers, or the grand prize: a
trip for two to the 2015 Watsonville Strawberry Festival in California.
The grand prize winner will be selected via a random drawing from all
entries received during the promotional period. More information is
available via the Reddi-wip Facebook page at www.facebook.com/reddiwip.
Reddi-wip hopes to remind consumers that opportunities for joy surround
them every day and can be made a little bit sweeter with the real cream
goodness of Reddi-wip. With 15 calories per serving and no hydrogenated
oils like some other whipped toppings, Reddi-wip can make everyday
occasions into “Berry Joyful” moments, such as:
- A Morning Pick-Me-Up. In the hustle and bustle that starts the
day, breakfast is a meal that often gets overlooked, but there’s no
reason a bowl and spoon are required. A smoothie made with a selection
of fresh berries and topped with Extra Creamy Reddi-wip is a clever
way to get your family off to a delicious start.
- An After-School Treat.Daydreaming aside, a delicious
surprise is in store with Strawberries
on a Cloud. Simply top crunchy vanilla wafers with Reddi-wip
and juicy strawberries for a less-than-100-calorie treat. The
bite-sized pieces are a great reward after a busy school day.
- A Fruitful Workout. Whether it’s a gym visit in the morning or
evening, chances are there’s a snack involved to get through a
workout. Topping a bowl of fresh fruit with a serving of Fat Free
Reddi-wip only adds five calories, giving the joy of a sweet treat
after a workout!
ABOUT REDDI-WIP
Reddi-wip Whipped Topping is made with real dairy cream – not
hydrogenated oils – for an unbelievably creamy flavor and with 15
calories per serving, it is a delicious way to top off your favorite
fruits, desserts, and beverages. It is recognized by kids and adults
alike as the joyful sound of a fun and delicious treat that brings your
family running to the kitchen. It’s the sound that makes you ready for
Reddi-wip. For more information, please visit us at www.reddiwip.com.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest
packaged food companies with branded and private branded food found in
99 percent of America's households, as well as a strong commercial foods
business serving restaurants and foodservice operations globally.
Consumers can find recognized brands such as Banquet®, Chef Boyardee®,
Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie
Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim
Jim®, Snack Pack® and many other ConAgra Foods brands, along with food
sold by ConAgra Foods under private brand labels, in grocery,
convenience, mass merchandise, club and drug stores. Additionally,
ConAgra Foods supplies frozen potato and sweet potato products as well
as other vegetable, spice, bakery and grain products to commercial and
foodservice customers. ConAgra Foods operates ReadySetEat.com,
an interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at www.conagrafoods.com.
Contacts:
ConAgra Foods
Genevieve Mazzeo, 402-240-6864
or
JSH&A
Communications
Kelly Karcz, 630-932-9316
kelly@jsha.com
Source: ConAgra Foods, Inc.
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