RALEIGH, N.C. & LONDON -- (Business Wire)
MaxPoint (NYSE: MXPT) today announced the expansion of its programmatic
Digital Zip® technology to France, Germany, Italy and Spain.
The company has mapped over 30,000 new micro-neighbourhoods, or Digital
Zips, giving clients the ability to reach consumers at scale with
campaigns across Europe.
The introduction of European programmatic marketing capabilities marks a
shift in the EU, where advertising coordinated directly with large
publishers has been the norm. Instead, MaxPoint’s data-driven platform
uses anonymized geographic, demographic and purchase intent intelligence
to determine which Digital Zips are most likely to buy an advertiser’s
product or service. While some providers offer local targeting done on a
country-specific basis, MaxPoint is the first marketing technology
company to use its micro-neighbourhood approach to give brands and
retailers the ability to run hyperlocal campaigns across multiple EU
markets.
“The EU advertising landscape looks very different than it did before,”
said Joe Epperson, CEO of MaxPoint. “In markets where advertisers are
considering programmatic digital advertising programs, we offer
something truly unique: the ability to refine those programs with
neighbourhood-level targeting while also reaching new consumers on any
device.”
“We are so excited to be able to offer our continental European
customers something their UK counterparts have been enjoying for the
last 18 months: the ability to apply rich data and sophisticated
hyperlocal targeting to reach new, untapped consumers,” said Paul
Maraviglia, general manager of MaxPoint’s European operations.
For more information about MaxPoint’s European solutions, call +44 (0)
203 367 1684.
About MaxPoint
MaxPoint is a marketing technology company that generates hyperlocal
intelligence to optimize brand and retail performance. We provide a
platform for brands to connect the digital world with the physical world
through hyperlocal execution, measurement, and consumer insights.
The company’s proprietary Digital Zip® technology and the
MaxPoint Intelligence Platform™ predict the most likely
buyers of a specific product at a particular retail location and then
execute cross-channel digital marketing programs to reach these buyers.
For more information, contact MaxPoint’s EU headquarters in London or
visit maxpoint.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160210005518/en/
Contacts:
MaxPoint Interactive
Patrick Foarde, +1 404 879 9254
patrick.foarde@ketchum.com
Source: MaxPoint Interactive
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