Latest Release Features New Capabilities in AI, VR, Motion Graphics,
Live Animation and Audio
Company Website:
http://www.adobe.com
SAN JOSE, Calif. -- (Business Wire)
Ahead of the National Association of Broadcasting (NAB) conference,
Adobe (Nasdaq:ADBE) today announced a major update for video in Adobe
Creative Cloud to help filmmakers and video producers collaborate
and streamline video workflows. The Creative Cloud release, available
today, delivers new features for graphics and titling, animation,
polishing audio and sharing assets; support for the latest video
formats, such as HDR, VR and 4K; new integrations with Adobe Stock; and
advanced artificial intelligence capabilities powered by Adobe
Sensei. Announced at Adobe Summit 2017, Adobe
Experience Cloud also allows brands to deliver connected video
experiences across any screen at massive scale, while analyzing
performance and monetizing ads.
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Technology advancements and exploding consumer demand for impactful and
personalized content require video producers to create, deliver and
monetize their video assets faster than ever before. From the largest
studio to next generation YouTubers, a scalable, end-to-end solution is
required to create, collaborate and streamline video workflows with
robust analytics and advertising tools to optimize content and drive
more value.
“I’ve been using all of the Adobe creative programs as part of my
visualization process since the early days in movies including ‘The
Aviator,’ ‘Avatar’ and ‘Hugo,’” said Rob Legato, a three-time Academy
Award winner and VFX supervisor of “The Jungle Book.” “Over the years,
technology has improved steadily, largely due to Adobe’s groundbreaking
innovations such as Dynamic Link between Adobe Premiere Pro and After
Effects, Cinema 4D integration with After Effects, and native workflows.
I rely on Creative Cloud to help me pre-visualize and freely experiment
on all my films, creating an opportunity to take our creative process to
the next level.”
“Our heritage is taking complex challenges and simplifying them so you
can concentrate on storytelling and professional, quality work,” said
Steven Warner, vice president of digital media at Adobe. “The newest
Creative Cloud video release integrates the advanced science of Adobe
Sensei to make common tasks faster and easier. All video producers –
whether they’re part of the major media companies or up and coming
YouTubers – can now bring their creative vision to life without having
to be motion graphics or audio experts.”
Attendees at this year’s NAB can get a closer look at the newly
available features and hear from industry experts at the Adobe
booth (#SL4010, South Hall in the Las Vegas Convention Center) and
at over 140 partner booths from April 24–27.
New Capabilities Power Creativity From Start to Finish
The new capabilities in Creative Cloud video tools include:
- Motion
Graphics Templates now bring the power of After Effects to
Premiere Pro through easy to use templates, allowing creators to add
beautiful titles, animations and lower thirds to their videos and
create custom motion graphics templates which can be shared via
Creative Cloud Libraries.
- Essential
Sound Panel in Premiere Pro lets users make audio mixes and
sound improvements that in the past would have required a dedicated
session by an audio engineer.
- Camera
Shake Deblur in After Effects rescues unusable footage by
reducing motion blur that often occurs with camera shake.
- Character
Animator (beta) continues to invent the future of live
animation with new technology that now animates multiple puppets
created in Adobe Photoshop CC or Adobe Illustrator CC, and embraces
full body animation with new walk cycles.
- Team
Projects (beta) allows Creative Cloud for teams or enterprise
members to have a secure cloud-first collaborative workflow with new
support for Dynamic Link and Adobe Media Encoder to streamline
collaboration.
- Ambisonic audio in Premiere Pro expands on its best-in-class
native support for VR with positionally-aware audio for VR enabled
platforms like YouTube and Facebook.
- Hundreds of third-party integrations including Apple Touch Bar
support for MacBook
Pro and new Microsoft
Surface Dial functionality in Premiere Pro with shuttle control in
the timeline as well as changing hot float and text values.
Powered by Sensei
Leveraging Adobe Sensei, Adobe’s artificial intelligence and machine
learning framework, users can now automatically normalize audio loudness
across an entire timeline with a single click in Premiere Pro or
Audition. In Character Animator, Sensei applies complex algorithms in
real time to ensure a puppet’s lip synch is perfect. Within Adobe
Experience Cloud, a video recommendation engine learns from hundreds of
billions of online video consumption points to surface for audiences the
most relevant content.
Integration with Adobe Stock
Deeply integrated into Creative Cloud workflows, customers have access
to millions of Adobe Stock video assets, including 4K and HD, and the
ability to search and scrub through video directly in the application. New
to this release, editors looking to sell their work can now
effortlessly contribute to Adobe Stock through the Destination
Publish workflow inside Premiere Pro and Adobe Media Encoder, and
reach millions of creative buyers. Adobe's Destination Publishing
already supports the world’s top social video sites, publishing to
YouTube, Facebook, Twitter and Behance in one easy step.
“I have been shooting, editing and uploading stock footage for over a
decade. The new ability to contribute to Adobe Stock straight from
Premiere Pro is an incredibly valuable tool that makes uploading and
selling stock much quicker and easier to do. This new feature is a true
game-changer for stock footage producers,” said Robb Crocker, CEO of
Funnelbox and author of “Stock Footage Millionaire.”
Introducing Pond5 for Adobe Stock
Additionally, Adobe today announced a partnership with Pond5
further expanding the video offering in Adobe Stock. Sourced from an
international community of artists across a mix of modern, highly
sought after content themes, such as lifestyle, recreation, sports,
cinematic and aerial footage, the addition of Pond5 video library will
give video producers and designers access to one of the industry’s
largest and fastest-growing collections – all natively integrated into
Creative Cloud applications. As part of the Adobe partnership, Pond5’s
contributors will also be able to reach an even bigger market of
creative buyers. (See blog
post for more details).
Integration with Adobe Experience Cloud
As the needs of video creators – from creative agencies to media
companies – change to reflect a data-driven future, Adobe Experience
Cloud benefits the entire video journey, from delivery, to measurement
and monetization across screens. Through Adobe’s TV
Media Management platform, media companies and broadcasters can
leverage analytics to give advertisers true audience-based targeting and
more accurate forecasting. Adobe
Analytics Cloud enables the measurement of performance video content
published to social media channels within Premiere Pro and ensures video
ads are targeted and forecasted with a high degree of accuracy.
Adobe
Advertising Cloud bridges the gap between traditional TV and digital
video advertising, streamlining the ad planning and buying process,
enabling deeper collaboration with creative agencies through dynamic
creative optimization (DCO), and ensuring maximum
brand safety for video ads with the most third party integrations in
the industry.
Pricing and Availability
The new features for Adobe Creative Cloud announced at NAB are now
available with the latest version of CC 2017. The company is offering
Adobe Creative Cloud for U.S. $49.99 a month. For more information,
visit http://www.adobe.com/go/video.
Multiple subscription plans for Adobe Stock are available at https://stock.adobe.com/plans.
Helpful Links
Learn more about Creative
Cloud Video and Stock
Adobe
Creative Cloud Video “What’s
New?” and Datasheet
Adobe
Creative Cloud Video blog
Adobe
Stock blog
NAB
2017 Video
Playlist
Facebook: Creative
Cloud, Premiere
Pro, After
Effects, CC
Video & Audio, Adobe
Stock
Twitter: Creative
Cloud, CC
Video & Audio, Premiere
Pro, After
Effects,Adobe
Stock
Blogs: Premiere
Pro & Media Encoder, After
Effects, Audition, Character
Animator, Adobe
Stock
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170419005502/en/
Contacts:
Adobe
Marissa Lee, 415-832-5378
marlee@adobe.com
or
Edelman
Devon
Smiley, 302-463-9289
devon.smiley@edelman.com
Source: Adobe
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