Barnes & Noble Kicks Off Get Pop-Cultured With Costume Parties July
19 at Stores Nationwide
Company Website:
http://www.BN.com
LOS ANGELES -- (Business Wire)
Barnes & Noble, Inc. (NYSE:BKS), the nation’s largest retail
bookseller and the leading retailer of content, digital media and
educational products, today announced that on Saturday, July 19 at 2pm
Barnes & Noble at the Grove in Los Angeles will host a booksigning and
costume party with bestselling author Chris Colfer for his new book The
Land of Stories: A Grimm Warning. Fans of The Land of Stories
series are invited to come to the booksigning dressed as their favorite
characters from the series. Giveaways including exclusive comic
collectibles and signed copies of the complete Land of Stories
series will be given out throughout the day.
Colfer’s booksigning is the kickoff event for The Grove Barnes & Noble’s
exciting lineup of events for the Get Pop-Cultured™ with
Barnes & Noble campaign, a month long pop culture celebration at stores
nationwide. The celebration will bring to life customers’ favorite
books, characters, movies, artists, illustrators and pop culture with
themed events, author signings, panel discussions, contests, exclusive
content, giveaways and prizes, sneak peeks, activities, and more.
“We are thrilled to host Chris Colfer, one of our favorite authors, for
a book signing and costume party celebrating the release of his new book The
Land of Stories: A Grimm Warning,” said Lita Weissman, Community
Business Development Manager for Barnes & Noble at The Grove. “Chris’
fans are so enthusiastic and creative. We can’t wait to see what kind of
amazing costumes they come up with.”
Given the series’ Fairy Tale theme, look for fans to come dressed as
Mother Goose, Rumpelstiltskin, Little Red Riding Hood, Rapunzel, Snow
White, Cinderella, Hansel and Gretel or any number of interpretations of
a Fairy Godmother. Alls fans at Chris’ costume party are encouraged to
join in the fun on social media using the hashtag #TLOSCostumeParty.
Wristbands for the Colfer signing and costume party will be distributed
beginning at 9am on Saturday, July 19. Wristbanded customers will be
eligible for special giveaways.
Chris Colfer is a #1 New York Times bestselling author and Golden
Globe-winning actor, and his books include Struck by Lightning:
The Carson Phillips Journal, The Land of Stories: The Wishing
Spell, The Land of Stories: The Enchantress Returns and his
newest book, The Land of Stories: A Grimm Warning. In the new
book, the Brothers Grimm have a warning for the Land of Stories. Conner
Bailey thinks his fairy-tale adventures are behind him--until he
discovers a mysterious clue left by the famous Brothers Grimm. With help
from his classmate Bree and the outlandish Mother Goose, Conner sets off
on a mission across Europe to crack a two-hundred-year-old code.
Get Pop-Cultured National Costume Contest
In addition to The Land of Stories costume party at The Grove,
all Barnes & Noble stores nationwide will host Get Pop-Cultured with
Barnes & Noble national costume contest on July 19. Customers of all
ages are invited to visit their local Barnes & Noble dressed as their
favorite pop culture characters and enter for the chance to win Barnes &
Noble exciting prizes. Barnes & Noble Cafés will give costume-wearing
customers $1 off any beverage on the day of the Costume Contest.
Customers can also enter the Get Pop-Cultured with Barnes & Noble
Sweepstakes in stores nationwide for a chance to win a $1,000 Barnes &
Noble Gift Card and an exciting Studio VIP Tour for two at the Warner
Bros. studios in Los Angeles, CA, plus many other great prizes.
Costume-wearing customers attending the Get Pop Cultured National
Costume Contest are encouraged to post their pictures on Twitter and
Instagram using the hashtags #GetPopCultured and #CostumeContest for a
chance to win. For more information and to find the nearest costume
contest, visit www.bn.com/GetPop-Cultured
and for costume contest details and rules visit http://previewweekend.seenmoments.com
beginning Tuesday, July 15.
For all the exciting Get Pop-Cultured events taking place at The Grove
Barnes & Noble location and other stores, including Batman Day, Marvel
Day, DC Comics Spectacular, visit www.bn.com/GetPop-Cultured.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The Company
operates 661 Barnes & Noble bookstores in 50 states, and one of the
Web’s largest e-commerce sites, BN.com (www.bn.com).
Its NOOK Media LLC subsidiary is a leader in the emerging digital
reading and digital education markets. The NOOK digital business offers
award-winning NOOK® products and an expansive collection of digital
reading and entertainment content through the NOOK Store® (www.nook.com),
while Barnes & Noble College Booksellers, LLC operates 700 bookstores
serving over five million students and faculty members at colleges and
universities across the United States.
General information on Barnes & Noble, Inc. can be obtained by visiting
the Company's corporate website: www.barnesandnobleinc.com.
Contacts:
Barnes & Noble at The Grove
Lita Weisman, 323-525-0366
Community
Business Development Mgr.
or
Barnes & Noble, Inc.
Carolyn
J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com
Source: Barnes & Noble, Inc.
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