Adobe Received Top Possible Scores for Vision, Performance and
Customers
Company Website:
http://www.adobe.com
SAN JOSE, Calif. -- (Business Wire)
Adobe Systems Incorporated (Nasdaq:ADBE) today announced that the
company was recognized as a Leader in “The
Forrester Wave™: Real-Time Interaction Management, Q2 2017” report
by Forrester Research, Inc. Forrester evaluated the twelve most
significant real-time interaction management (RTIM) providers across 32
criteria, including current offering, strategy and market presence. RTIM
providers help brands deliver contextually relevant experiences, value
and utility at the appropriate moment in the customer life cycle.
“Adobe differs from RTIM vendors with centralized real-time decision
engines, as it integrates functionality from its marketing, analytics
and advertising cloud portfolios to enable RTIM on a channel-by-channel
basis. Its universal customer ID and identity graph underpin
cross-channel consistency for direct marketing and advertising campaigns
… one reference credited Adobe for doing ‘a really nice job of
integrating its acquisitions to create a complete solution,’” stated
Forrester in its Real-Time Interaction Management report.
“In today’s experience-driven world, it’s imperative that enterprises
delight customers to drive advocacy and growth,” said Suresh Vittal,
vice president, platform and products, Adobe Experience Cloud. “With
Adobe’s long heritage in creativity, we are unrivaled in our ability to
fuel brands’ content with data to deliver extraordinary personalized
experiences at every interaction.”
According to Forrester, “B2C marketers must align next-best-action
capabilities for inbound channels with highly personalized outbound
communications to deliver deeper levels of engagement throughout the
customer life cycle. RTIM enables this alignment by integrating systems
of insight (customer data and analytics) with systems of engagement
(automated content and interactions) to deliver contextually relevant
marketing.”
Adobe Experience Cloud offers brands a complete set of cutting-edge
technologies that focus on analytics, digital experience management and
delivery, campaign orchestration, testing and targeting, advertising,
audience management, video and social engagement. Integration
with Creative Cloud Enterprise makes it easy to quickly activate
creative assets across all marketing channels and customer touch points.
Thousands of brands rely on Adobe’s digital experience solutions today,
including two-thirds of Fortune 50 companies and 10 of the 10 largest
media, financial services, auto, wealth management and telecom companies
worldwide. Adobe Experience Cloud supports 100 trillion customer
transactions annually – more than any other company in the space – as
well as 41 trillion rich media requests and over 120 billion emails a
year.
Helpful Links
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed
to give enterprises everything needed to deliver exceptional customer
experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud
and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud
Platform and integrated with Adobe Creative Cloud and Document Cloud.
Leveraging Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class solutions, a
complete extensive platform, comprehensive data and content systems, and
a robust partner ecosystem that offer an unmatched expertise in
experience delivery.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170613005496/en/
Contacts:
Adobe
Melissa Chanslor, 415-832-5489
chanslor@adobe.com
or
Stefan
Offermann, 408-536-4023
sofferma@adobe.com
Source: Adobe
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