Walmart-powered startup renames King mattress “The Supreme Queen” in
nod to target customer
NEW YORK -- (Business Wire)
Walmart announced this morning the unveiling of Allswell, a
design-centric home brand, launching with its Debut Collection of luxe
mattresses and stylish bedding. As part of an ongoing e-commerce
strategy to differentiate the assortment offered through its family of
e-commerce sites, Allswell marks Walmart’s first homegrown digital brand
aimed to deliver an elevated assortment and increasingly convenient
shopping experiences for the company’s expanding base of customers. To
herald the launch, this female-helmed startup, led by Arlyn Davich, has
renamed the King-sized mattress the “Supreme Queen” in recognition of
all women who deserve the highest honor.
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Allswell unveils its Debut Collection of luxe mattresses and bedding on AllswellHome.com (Photo: Business Wire)
Allswell’s first collection is for home’s true sanctuary – the bedroom.
Designed to give women the shopping experience they crave, Allswell
provides a seamless digital experience for crafting a dream bed; from
the optimal mattress to the perfect accent pillow and everything in
between. The collection, exclusively sold on AllswellHome.com,
includes two luxe mattresses – The Softer One and The Firmer One – and
four limited-edition bedding sets, or “Bedscapes,” curated by top
tastemakers including Genevieve Gorder (TV host; HGTV), Rachel Parcell
(blogger and women’s clothing designer; Pink Peonies), Jeremiah Brent
(interior designer; TLC) and Athena Calderone (entertaining expert;
EyeSwoon).
Each Bedscape embodies the tastemaker’s design aesthetic: Brent’s
Bedscape is named “New American,” Gorder’s “Globally Inspired,”
Parcell’s “Modern Glam” and Calderone’s “Tonal Textures.” Mattress
prices range from $495 (Twin) to $1,035 (Supreme Queen) and individual
bedding items range from $60 to $350. The Queen Bedscapes, which include
everything from pillows and fills, to the accent pillows and throws,
range from $980 to $1200.
Allswell is led by Arlyn Davich, a successful entrepreneur with a decade
of CEO experience, who will oversee launch, growth, and operations as
President. “Women aspire to have a beautiful, well-designed home, and
not just a comfortable mattress,” said Davich. “Now women don’t have to
choose form or function and they can have it all in a few clicks.”
Allswell was named after extensive conversations with shoppers,
especially women, about how they wanted to feel at home, particularly
before resting their head on their pillow. “We heard loud and clear that
people craved the ability to feel that all is well in the world – both
on the days when the stars aligned and through life’s tougher moments,”
shared Davich. “The name ‘Allswell’ embodies that philosophy.”
Ready. Set. Dream.
Allswell’s mattresses flaunt impressive features and benefits amounting
to a mattress so luxurious it’s hard to believe it ships in a box. Both
Softer and Firmer versions measure a full 12-inches tall, come with a
built-in plush topper, are encased in a specially-woven fabric designed
to feel cool to the touch and are constructed with natural ingredients
like plant-derived oils, charcoal and green tea extract. The Softer One
layers performance memory foams that provide both breathability and
support. The Firmer One layers these same memory foams atop several
hundred individually wrapped 13-gauge coils for added support. Both
mattresses are finished with a silver cording that is as beautiful as it
is strong.
On the bedding front, Allswell partnered with a curated group of top
mills and artisans to craft its sophisticated, modern and comfortable
Launch Collection. The percale sheeting and duvets offer a light yet
luxurious feel achieved through a unique blend of cotton and Tencel, and
garment washing process. Blankets and coverlets are stonewashed for a
textured effect and lived-in appearance. Accent pillows and throws come
in both bold patterns and muted colors, offering options for statement
pieces or design versatility. Utility bedding like duvet inserts and
pillows combine Hygro Cotton® hollow core yarn, which boasts temperature
regulating benefits, with hypoallergenic fiber fill.
In addition to its best-in-class products, Allswell will offer top-notch
service and support throughout the customer journey. Allswell shoppers
can choose between ground shipping and White Glove delivery, with the
option to have their old mattress hauled away at no additional cost. The
brand has recruited a roster of customer support agents (“Allstars”) who
assist shoppers with everything from pre-order questions to scheduling
White Glove deliveries. More information is available at AllswellHome.com.
About Allswell
Allswell is a design-centric digital brand that makes shopping for luxe
mattresses and stylish bedding fast and fool-proof. Launching with two
mattresses – one softer and one firmer – and four limited-edition
curated Bedscapes by notable tastemakers, Allswell makes it look like
you hired (and paid for) an interior decorator. This women-led brand
helmed by successful entrepreneur Arlyn Davich, brought on Jeremiah
Brent (interior designer; TLC), Genevieve Gorder (TV host, HGTV), Rachel
Parcell (blogger and women’s clothing designer; Pink Peonies) and Athena
Calderone (entertaining expert; EyeSwoon) to do the work for you. After
all, you make a lot of hard decisions, don’t make what you sleep on one
of them. Visit AllswellHome.com to view the Launch Collection.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and
live better - anytime and anywhere - in retail stores, online, and
through their mobile devices. Each week, nearly 270 million customers
and members visit our more than 11,700 stores under nearly 59 banners in
28 countries and eCommerce websites. With fiscal year 2018 revenue of
$500.3 billion, Walmart employs approximately 2.3 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting http://corporate.walmart.com,
on Facebook at http://facebook.com/walmart and
on Twitter at http://twitter.com/walmart.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180228005495/en/
Contacts:
Walmart Inc.
Media Relations:
Ravi Jariwala, 800-331-0085
news.walmart.com/reporter
or
for
Allswell
Marketing + Communications:
Allison Brod
allswell@alisonbrodmc.com
Source: Walmart Inc.
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