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Out of more than 15,000 entrants, four truck customers won the
opportunity to be the first to test the all-new 2015 F-150 – the
smartest, toughest, most capable Ford F-150 pickup yet
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Each of the four customers is testing a 2015 Ford F-150 Lariat
3.5-liter EcoBoost® 4x4 around North America – from
off-road in the Arizona desert; to hauling boulders in Oregon; to
towing hay bales in Montana; to transporting supplies across the
Arctic from Fairbanks, Alaska, to Inuvik, Northwest Territories, Canada
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First customer “You Test” video debuts today at BuiltToughTest.com to
show truck customers just how tough the all-new F-150 is on the job
and in customers’ hands
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
Four lucky truck customers are taking their turn behind the wheel of the
all-new F-150, Ford’s toughest, smartest, most capable F-150 yet, to put
it through some of the toughest testing to date – their own.
Beginning today, the first of four videos in the “You Test” series will
show how these customers tested the all-new F-150 at BuiltToughTest.com.
These truck customers were selected from more than 15,000 submissions,
in which entrants described how they would test the toughness of the new
F-150 pickup.
“Our four winners demonstrate how Built Ford Tough isn’t simply a
tagline – it’s our brand commitment that F-150 gets the job done, day in
and day out,” said Doug Scott, Ford Truck Group marketing manager. “The
videos show real-world testing beyond testing already conducted by Ford
engineers. This is what matters most – serving our customers.”
Truck shoppers excited to see how tough the all-new F-150 is will
witness each of the four customers testing a 2015 F-150 Lariat 3.5-liter
EcoBoost® 4x4 in different regions of North America. They
will be tackling such challenges as military-intensive off-road trails
in the desert, hauling rocks, towing hay bales and transporting supplies
more than 900 miles.
Proving it in Yuma
The first video features Brian Schober, a systems engineer for military
vehicle testing, in Yuma, Arizona.
Schober ran the 2015 F-150 through a series of off-road tests in the
Arizona desert – some of which are used for the military vehicles he
tests. The F-150’s durability was proven in 36 straight hours navigating
a rugged 10-mile loop, which included rock crawls, sand washes and
suspension challenges in triple-digit temperatures.
“I work at the U.S. Army proving grounds where I drive approximately 350
miles a day on gravel and dirt roads, hauling parts and people. I’ve
gone through my fair share of vehicles,” said Schober. “We currently
rent a 2013 F-150 and consider it a workhorse. With a new F-150 on my
radar for my next vehicle, the 2015 looks like it will do the trick.”
EcoBoost power, efficiency and popularity
More than 550,000 F-150s with 3.5-liter EcoBoost engines have been sold
since the availability of EcoBoost starting in 2011.
F-150 is the preferred light-duty pickup among workers in some of the
toughest vocations.*
Videos of the three other winners testing the all-new F-150 will be
posted in the coming weeks, showcasing the truck hauling boulders in
Oregon, towing bales of hay in Montana, and transporting supplies more
than 900 miles on primarily gravel roads from Fairbanks, Alaska, to
Inuvik in the Northwest Territories in Canada.
About Ford Motor Company
Ford
Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 186,000 employees and 65 plants worldwide, the
company’s automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
* Percentage based on IHS Automotive, Polk U.S. light-duty pickups;
Ford F-150, Chevrolet Silverado 1500, GMC Sierra 1500, Chevrolet
Avalanche 1500, Ram 1500 and Toyota Tundra combined new registrations
January 2013 to May 2014 (year-to-date) within: Admin-Environmental
Quality Programs, Agricultural Production-Livestock, Auto Repair
Services and Parking/Rental, Electric Gas and Sanitary Services,
Emergency Vehicles, Executive Legislative and General Government, Heavy
Construction Except Building, Hazardous Materials, Road/Highway
Maintenance, Pipelines Except Natural Gas, Manufacturing,
Agriculture/Farm, Roofing Siding and Sheet Metal Work, Specialized Heavy
Hauling, Landscaping.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
Contacts:
Ford Motor Company
Mike Levine
313.323.6854
mlevine5@ford.com
Scott
Fosgard
313.323.7189
sfosgard@ford.com
Source: Ford Motor Company
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