• Ford Motor Company’s Quick Lane Tire & Auto Center has been designated by the Detroit Lions as title sponsor of an annual college football bowl game to be held at Ford Field
• The Quick Lane Bowl will feature teams from the Big Ten Conference and Atlantic Coast Conference
• The bowl game will air nationally on ESPN, Dec. 26, 2014 at 4:30 p.m.

Company Website: http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)

The Detroit Lions and Ford Motor Company announced today a multiyear agreement designating Ford’s Quick Lane Tire & Auto Center as title sponsor for an annual college football bowl game held at Ford Field in Detroit. This year’s game is scheduled for Dec. 26 at 4:30 p.m. The Quick Lane Bowl will air nationally on ESPN.

Tickets for the game are available for purchase at quicklanebowl.com, the Ford Field box office (open Monday through Friday, 10 a.m. to 6 p.m.) or by calling 877.212.8898.

“With a national platform to showcase the city of Detroit as well as Southeast Michigan football tradition, it was important for us to partner with an organization like Quick Lane who has a strong local and national presence,” said Detroit Lions President Tom Lewand. “We look forward to collaborating to institute a great bowl game tradition at Ford Field for years to come.”

The Quick Lane Bowl will feature teams from the Big Ten Conference and Atlantic Coast Conference. At the end of the college football season, officials from both conferences will meet with bowl officials to determine the best possible matchup and choose their team representatives.

“We are delighted to have the opportunity to help kick off a new football tradition,” said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. “With more than 700 Quick Lanes available in communities across the United States, we’re hoping to continue to raise awareness among consumers about the fast service, value and convenience our Quick Lane Tire & Auto Center delivers.”

The Detroit Lions are only the second NFL team (after the Houston Texans) to host and operate a college football bowl game. The team’s entertainment division, DLI Entertainment, has promoted multiple large-scale shows and events at Ford Field, including seven consecutive sold-out Kenny Chesney concerts, Taylor Swift, the 2003 Basketbowl, 2008 NCAA Men’s Basketball Regionals, 2009 NCAA Men’s Basketball Final Four and the 2010 NCAA Men’s Ice Hockey Frozen Four.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

About Quick Lane

Ford’s Quick Lane Tire & Auto Centers offer routine vehicle maintenance such as oil and filter changes, light repair services including brake repair, and tire replacements on all vehicle makes and models. Customers can visit www.quicklane.com to find a center that is closest to them, print savings coupons and review maintenance tips to keep their vehicle running at peak efficiency. This site includes information on how to spot tire wear, how to jump-start a battery and even a series of tips to improve a vehicle’s fuel economy.

About the Detroit Lions

The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and are the National Football League’s fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2011, when they finished with a 10-6 record. In addition to professional football, the Detroit Lions have a very visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $6.2 million through philanthropic efforts since 1991. For more information visit www.Detroitlions.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

www.facebook.com/ford

www.twitter.com/ford

Contacts:

Ford Motor Company
Elizabeth Weigandt
313.845.4147
eweigand@ford.com

Source: Ford Motor Company