New brand campaign “We Are Where You At” underscores Boost’s role in
helping consumers pursue their passions and an Unlimited Life, thanks to
the new simplified Unlimited Unhook’d no-contract plan
Company Website:
http://www.boostmobile.com/
IRVINE, Calif. -- (Business Wire)
Boost
Mobile is returning to form as the pioneering wireless lifestyle
brand with today’s introduction of its “We Are Where You At” marketing
campaign, which celebrates consumers pursuing their passions. The
campaign brings back Boost Mobile’s memorable “Where You At?” heritage,
which leverages stars in music, art, sports, and dance, and is launching
today with a national introductory TV spot – “Proud Sponsor of an
Unlimited World.”
The first TV commercial, “Proud Sponsor of an Unlimited World,” and
corresponding digital campaign, stars notable artists and athletes
following their unique passions and work – from skateboarding to street
art. They include hip-hop artist Desiigner,
best known for his chart-topping hit “Panda”; Latin-urban music duo from
Oakland by way of Panama Los
Rakas; skateboarder Terry
Kennedy, who was also the first athlete to appear in a Boost
Mobile commercial; professional dancer Monica
Douglas; and street artist and DJ Agana.
Take a minute to view
the spot of these individuals pursuing their unlimited passions.
“We Are Where You At” comes on the heels of the introduction of Boost
Mobile’s simplified unlimited offer, which helps consumers cut through
the no-subscription contract clutter. The offer, Unlimited
Unhook’d, includes:
-
Unlimited talk, text and optimized streaming videos, gaming and music1
-
Unlimited nationwide 4G LTE data for everything else
-
$50 a month for one line
-
$30 a month for a second line up to five total lines
“We believe our customers can do anything they set their hearts to,”
said Jim Hyde, president of Boost Mobile. “Their ability to tackle any
goal or passion they’re interested in, coupled with our new limitless
no-contract wireless plan, is the inspiration for this exciting new
campaign. We’re thrilled to invite the world into our Unlimited way of
life. At Boost Mobile, we’re right next to our customers – proudly
supporting and sharing all their hard work, fun, risks and rewards –
because ‘We Are Where You At.’”
The “Proud Sponsor of an Unlimited World” spot will air in both English
and Spanish as :15 and :30 versions on such cable properties as
Univision, BET, MTV and Telemundo, among others. The full campaign will
also include out-of-home and digital advertising.
The “We Are Where You At” campaign was developed and produced by
ChopShop, a lifestyle content agency in Orange County, Calif.
“‘We Are Where You At’ is a way to celebrate the culture and community
of Boost Mobile’s customers,” said Zach Lyons, chief creative officer,
ChopShop. “We brought in Crash (aka Karsten Gopinath), the director of
photography who filmed Kanye West, Ludacris and The Game in Boost
Mobile’s original ‘Where You At?’ anthem commercial in 2004 to co-direct
the new spots and return the brand to form in the most authentic
fashion.”
In addition, the new spots feature voice-overs from hip-hop star Brad
“Scarface” Jordan, and the music is produced and composed by Ervin “EP”
Pope, who has worked with NeYo, Diddy, The Game, Common and Kanye
West. The commercials will also highlight the award-winning Samsung
Galaxy S7 with Boost Mobile’s Unlimited
Unhook’d plan.
About Boost Mobile
Established in 2002, Boost
Mobile, part of the Sprint Prepaid Group, redefines value for
wireless consumers with more data for less and no long-term commitment
to a subscription contract. Boost Mobile operates on the Nationwide
Sprint 3G Network for data and the Nationwide Sprint Network for voice
services, both reaching more than 281 million people, respectively, as
well as the nationwide Sprint 4G LTE Network, which reaches more than
280 million people. Its award-winning customer service has been
recognized more than eight times. Learn more about Boost
Mobile online on Facebook, Google+, Instagram and Twitter.
1Mobile optimized video streams at up to 480p+ resolution,
music at up to 500kbps, streaming cloud gaming at up to 2mbps. Data
deprioritization applies during times of congestion. Restrictions apply.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160913005440/en/
Contacts:
Boost Mobile
Danielle Babbington, 949-748-3418
Danielle.Babbington@sprint.com
Source: Boost Mobile
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