Company Website:
http://www.usa.canon.com
LAKE SUCCESS, N.Y. -- (Business Wire)
Canon U.S.A., Inc., a leader in digital imaging, today announced the
addition of the new PowerShot G12 and PowerShot SX30 IS Digital cameras
with innovative features to help photo enthusiasts further develop their
photographic capabilities. Once again setting the trend in the consumer
digital camera market and solidifying its spot atop the PowerShot
lineup, the PowerShot G12 will have High Definition (HD) video capture
capabilities along with the HS (High Sensitivity) SYSTEM helping to
produce outstanding quality in the toughest low-light conditions. The
PowerShot SX30 IS Digital camera is the world’s first point-and-shoot
model to feature a 35X-Wide Angle Optical Zoom lens with Optical Image
Stabilization, making those long distance shots that much easier to
capture and then share with friends and family.1 Consumers
have grown accustomed to PowerShot cameras providing brilliant image
quality while also offering the latest technological upgrades. The
addition of these new cameras helps solidify Canon’s position as the
leader in the digital camera marketplace.
Canon’s HS SYSTEM
Since its inception, the Canon PowerShot G-series has differentiated
itself from competing models with its ability to produce high-quality
results. The PowerShot G12 lives up to this tradition with its wealth of
features including the Canon HS SYSTEM which provides clear, exceptional
images in low-light settings such as a sunset on the mountainside while
on a camping trip. Canon’s DIGIC 4 Image Processor combined with the
PowerShot G12’s 10-Megapixel High Sensitivity CCD sensor, make up
Canon’s HS SYSTEM to enhance image quality and help reduce noise at high
ISO levels. One of the many challenges photographers face shooting in
the field is whether or not there will be sufficient light to capture
that once in a lifetime shot. The HS SYSTEM helps deliver brilliant,
sharp images without the use of the flash which can be shared for years
to come.
Experience Life Through HD
With the PowerShot G12, the bar has been set higher yet again being the
first PowerShot G-series model ever to record 720p HD video.
Photographers will now not only get to experience the incredible quality
of still images but also explore the world of HD video to relive those
unforgettable moments time and time again. The new PowerShot SX30 IS
also has 720p HD video capabilities and when used in combination with
the new 35X-Wide Angle Optical Zoom lens will help secure memorable
scenes from a child’s baseball game with extraordinary resolution, color
and clarity. Both cameras also feature playback of audio in stereo sound
in addition to the new Miniature Effect for movies mode, further adding
to the flexibility when capturing memorable moments.
“Whether on vacation with the family or on assignment for work,
consumers are always looking for the best way to capture that memorable
moment,” said Yuichi Ishizuka, executive vice president and general
manager, Consumer Imaging Group, Canon U.S.A. “The addition of these new
cameras illustrates Canon’s commitment to providing them with greater
shooting flexibility while preserving Canon’s heritage as an industry
leader in not only still photography but the world of HD video as well.”
PowerShot G12 Digital Camera
As the feature set of the PowerShot G-series has evolved, the one
mainstay has been the camera’s ability to provide complete creative
control to the photographer. Keeping with tradition, the PowerShot G12
offers a full range of shooting and recording modes with new, exciting
features such as High Dynamic Range (HDR) scene mode. Offering added
flexibility to photographers, this scene mode allows for multiple shots
to be combined into one image helping to capture the full magnitude of a
scene that consists of very dark tones and bright highlights producing
greater image details. With the use of a tripod, one push of the shutter
button yields three sequential images with various exposures, and then
combines them into a single optimized image. A feature such as this
typically requires outside software, however, this process can be
completed within the camera thus helping to eliminate one critical step
in the creation and editing process. Another valuable addition to this
new model is Canon’s Hybrid IS technology that compensates for angular
and shift camera shake, helping to create a near perfect image.
The Canon PowerShot G12 has a large, bright 2.8-inch vari-angle LCD with
461,000 dots of resolution providing photographers with additional
creative control whether holding the camera overhead or low to the
ground. A new control dial has been added to the front of the camera as
well for easy adjusting of camera settings similar to how users operate
a Canon Digital SLR camera. Further adding to the overall appeal of the
new Canon PowerShot G12 is a 5X-Optical Zoom lens with Optical Image
Stabilization and its wide-angle capabilities starting at 28mm, which
will help when trying to get a sweeping landscape into one image. When
using compatible optional accessories such as Speedlite flashes, an
underwater housing and a tele-converter lens the photographic
possibilities for users of this new camera are almost endless.
The estimated selling price of the PowerShot G12 is $499.99 and will be
available in early October.*
PowerShot SX30 IS Digital Camera
The Canon PowerShot SX30 IS Digital camera is the perfect companion for
photo enthusiasts capturing memorable images or videos at sporting
events or special occasions. The addition of the new super telephoto
lens, which ranges from an ultra-wide 24mm to a maximum length of 840mm,
will offer unrivaled results while opening up a whole new realm of
possibilities for users along the photographic journey. Helping to make
this journey that much easier is a new Zoom Framing Assist button to aid
in the tracking and capturing of subjects from a great distance away
while keeping the lens in focus. At extreme telephoto settings, holding
a camera unsteady can cause the user to lose track of the subject and
make it difficult to find the subject. The Zoom Framing Assist button
allows the user to zoom out, find the subject and then zoom back in.
The PowerShot SX30 IS has a 14.1-Megapixel sensor, DIGIC 4 image
processor and a large, 2.7-inch wide vari-angle LCD for easy viewing of
images along with added flexibility when trying to compose overhead or
low to the ground images. In addition, the PowerShot SX30 IS for the
first time will use a Lithium ion rechargeable battery rather than the
standard AA batteries found on previous models, making powering up the
camera much easier.
The estimated selling price of the PowerShot SX30 IS is $429.99 and will
be available in late September.*
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. Its
parent company, Canon Inc. (NYSE:CAJ), a top patent holder of
technology, ranked fourth overall in the U.S. in 2009†, with global
revenues of US $35 billion, is listed as number six in the computer
industry on Fortune Magazine's World’s Most Admired Companies 2010 list,
and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon
U.S.A. is committed to the highest levels of customer satisfaction and
loyalty, providing 100 percent U.S.-based consumer service and support
for all of the products it distributes. At Canon, we care because caring
is essential to living together in harmony. Founded upon a corporate
philosophy of Kyosei – "all people, regardless of race, religion
or culture, harmoniously living and working together into the future" –
Canon U.S.A. supports a number of social, youth, educational and other
programs, including environmental and recycling initiatives. Additional
information about these programs can be found at www.usa.canon.com/kyosei.
To keep apprised of the latest news from Canon U.S.A., sign up for the
Company's RSS news feed by visiting www.usa.canon.com/rss.
†Based on weekly patent counts issued by United States Patent and
Trademark Office.
*Specifications, availability and price subject to change without
notice. Actual prices determined by individual dealers and may vary.
All referenced product names, and other marks, are trademarks of their
respective owners.
1 As of September 8, 2010, in lens all-in-one compact digital
camera category.
Contacts:
Editorial:
Canon
U.S.A., Inc.
Kevin McCarthy, 516-328-5950
kmccarthy@cusa.canon.com
or
Len
Musmeci, 516-328-4884
lmusmeci@cusa.canon.com
or
Canon
U.S.A. Website:
http://www.usa.canon.com
or
For
sales information/customer support:
1-800-OK-CANON
Source: Canon U.S.A., Inc.
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