Money raised through CEO Challenge Charity program to support needed
change in school lunches
Company Website:
http://www.ceochallenges.com
CHANHASSEN, Minn. -- (Business Wire)
CEO
Challenges®, the world leader in sport
competitions designed specifically for CEOs and business owners, today
announced Life
Time Foundation(SM), the charitable giving component of
Life Time – The Healthy Way of Life Company (NYSE: LTM),
as its designated charity partner for 2013. Throughout the year, a
portion of the money raised through each competitor’s entry fee will be
donated to the Life Time Foundation’s current mission to improve
children’s nutrition through healthier school lunches. Because Life Time
contributes all administrative costs, 100% of every dollar donated to
the Life Time Foundation directly supports its missions.
“The CEOs who participate in our events demonstrate a positive, healthy
way of life in all they do,” says Ted Kennedy, president of CEO
Challenges. “As we looked to find a new charity partner, we were drawn
to the Life Time Foundation and its mission — inspiring healthy people
and supporting a healthy planet. In many ways, the Life Time Foundation
is helping to raise the CEOs of our future. It’s a perfect match.”
In 2012, CEO Challenge events generated $82,000 for multiple charities
through its various sport competitions for C-Level Executives. The 2013
CEO Challenges feature 13 sport competitions including cycling and
triathlon events, and a portion of the CEOs’ entry fees from each event
will benefit the Life Time Foundation. The CEO Endurance World
Championship alone will generate $50,000 for charity.
“We are honored to be selected as the official charity partner of CEO
Challenges as we aim to make dramatic improvements in the quality of
nutrition we're providing our young people,” says Barb Koch, Director of
the Life Time Foundation. “The opportunity to partner with a like-minded
organization and executive participants who understand the value and
importance of giving back is critical. Improving school lunches for
healthier futures is our mission and we thank CEO Challenges for their
much-needed support.”
Interested CEOs or business owners can register for any of the CEO
Challenges events by visiting www.ceochallenges.com.
About CEO Challenges
CEO Challenges is the world leader in sport competitions designed for
business owners and C-level Executives, with the end goal of finding the
world’s best CEO in several sports. Founded in 2001 with the CEO Ironman
Challenge, CEO Challenges has expanded to include CEO Endurance,
Triathlon, Cycling, Skiing, and Marathon Challenges in spectacular
settings worldwide. Sponsors include AIG, Zoot, Cervélo and Forbes. CEO
Challenges is a division of Life Time – The Healthy Way of Life Company
(NYSE: LTM).
About Life Time Foundation
The Life Time Foundation aims to inspire healthy people and a healthy
planet – one mission at a time. With a goal of ensuring every child has
a healthy start in life, our current mission is all about improving
children’s nutrition, beginning with healthy eating and exercise at
school and home. Because Life Time Fitness, Inc., contributes all
administrative costs, 100% of every dollar donated to the Life Time
Foundation directly supports our missions.
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps
organizations, communities and individuals achieve their total health
objectives, athletic aspirations and fitness goals by engaging in their
areas of interest – or discovering new passions – both inside and
outside of Life Time’s distinctive and large sports, professional
fitness, family recreation and spa destinations, most of which operate
24 hours a day, seven days a week. The Company’s Healthy Way of Life
approach enables customers to achieve this by providing the best
programs, people and places of uncompromising quality and value. As of
February 27, 2013, the Company operated 105 centers under the LIFE TIME
FITNESS® and LIFE TIME ATHLETICSM brands in the
United States and Canada. Additional information about Life Time
centers, programs and services is available at lifetimefitness.com.
Contacts:
Life Time Fitness
Lauren Flinn, 952-229-7776
lflinn@lifetimefitness.com
Source: Life Time Fitness