Hyundai Wins Their First Ever USA TODAY Ad Meter Crown
Company Website:
http://admeter.usatoday.com
MCLEAN, Va. -- (Business Wire)
Hyundai
“First Date” was ranked the top commercial in the 28th annual
USA TODAY Ad Meter, the most widely recognized barometer and
industry-leading tool used to measure public opinion surrounding Super
Bowl advertising. The winning spot starred comedian Kevin Hart, helping
Hyundai take their first ever USA TODAY Ad Meter win.
More than 19,000 panelists from across the country voted on Super Bowl
commercials in this year’s USA TODAY Ad Meter, an increase of more than
183% percent from 2015. Participants could register through the end of
regulation playing time of the Super Bowl on a mobile and social
friendly platform, similar to USA TODAY Sports’ popular For
The Win. Panelists voted on every national ad that aired immediately
following the coin toss through the end of regulation, giving each ad a
numerical score, from 0-10, via a password-protected website. The
winning ad was determined by the highest average score.
The top five ads, as voted upon by this year’s Ad Meter panel, including
final ratings are:
-
1- Hyundai “First Date” – 6.91
-
2- Heinz “Weiner Stampede” – 6.64
-
3- Doritos “Ultrasound” – 6.61
-
4- Doritos “Dogs” – 6.49
-
5- Hyundai “Ryanville” – 6.27
Global digital marketing leader Adobe, which has collaborated with Ad
Meter for the third consecutive year, centered their program this year
around its sponsorship of the “Ad Meter 50 for 50th Bracket,”
which allowed readers to vote on the top 50 commercials from the last 50
years. Budweiser’s
2014 “Puppy Love” commercial was crowned Ad Meter 50 for 50th
bracket champion on February 3.
“USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about
televisions most watched commercials, and to this day, it is the
industry standard for Super Bowl advertising,” said Dave Callaway,
Editor-in-chief, USA TODAY. “This year we were able to engage an even
larger audience through our focus on both mobile and social platforms,
and we were able to celebrate some of the greatest commercials from past
Super Bowls with the ‘50 for 50th Bracket.”
The ‘Ad Meter 50 for 50th Bracket’ was proudly sponsored by
Adobe. Alex Amado, Vice President of Experience Marketing at Adobe said,
“Over decades, the Super Bowl has become a landmark event for
advertisers. We love the history of it — Adobe’s creative tools have
long been used in the creation of many of these ads. And today, as
marketers deliver more digital activations to build on their big game
advertising, Adobe Marketing Cloud solutions can help them measure and
optimize the impact of their marketing."
All the Super Bowl ads, as well as complete results and analysis, can be
seen at admeter.usatoday.com. Results are also available in Monday’s
edition of USA TODAY, across the USA TODAY NETWORK, and will be aired
live on CBS This Morning between 7-9 am ET.
Previous Ad Meter winners and ratings include:
2015 – Anheuser-Busch – Lost Dog – 8.10
2014 – Anheuser-Busch –
Puppy Love – 8.29
2013 - Anheuser-Busch - Budweiser Brotherhood -
7.76
2012 - Doritos - Man's Best Friend - 8.82
2011 - Tie -
Bud Light - Dog sitter puts dogs to work, Frito-Lay Doritos - Dog's
revenge for Doritos teasing - 8.35
2010 - Mars Snickers - Betty
White and Abe Vigoda in casual football game - 8.68
2009 -
Frito-Lay Doritos - Crystal ball sees free Doritos - 8.46
2008 -
Anheuser-Busch - Dalmatian trains Clydesdale to make beer wagon team -
8.73
2007 - Anheuser-Busch - Crabs worship a cooler of Budweiser on
the beach - 8.56
2006 - Anheuser-Busch: Secret refrigerator stocked
with Bud Light - 8.39
2005 - Anheuser-Busch: Pilot jumps out of
airplane for Bud Light - 8.65
2004 - Anheuser-Busch: Owners
demonstrate how their dogs fetch Bud Light - 9.04
2003 -
Anheuser-Busch: Replay - 8.99
2002 - Anheuser-Busch: Satin Sheets -
9.11
2001 - Anheuser-Busch: Cedric's dream date - 8.63
2000 -
Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
1999 -
Anheuser-Busch: Separated at Birth - 8.01
1998 - Pepsi: Flying
Geese - 9.08
1997 - Pepsi: Dancing bears - 8.22
1996 - Pepsi:
On security camera, Coke driver nabs Pepsi - 9.42
1995 - Pepsi: Boy
gets sucked into bottle - 9.66
1994 - Pepsi: Chimp escapes lab,
hits the beach - 9.34
1993 - McDonald's: Jordan and Bird shoot
hoops - 9.00
1992 - Nike: Bugs Bunny and Michael Jordan team - 8.51
1991
- Diet Pepsi: Ray Charles' new jingle catches on - 8.52
1990 -
Nike: Famous announcers call imaginary game - 8.17
1989 - American
Express: Dana Carvey and Jon Lovitz travel to the Super Bowl - 7.52.
About USA TODAY
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View source version on businesswire.com: http://www.businesswire.com/news/home/20160208005414/en/
Contacts:
USA TODAY
Chrissy Terrell, 703-854-5292
Corporate
Communications and PR Director
Caterrell@usatoday.com
Source: USA TODAY
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