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Symbol U : SMAK
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Smack Sportswear Lures Entrepreneur and True Religion Apparel Ex-CFO, Charles A. Lesser, Out of Retirement

2012-12-10 09:15 ET - News Release

Company Website: http://www.smacksportswear.com
TORRANCE, Calif. -- (Business Wire)

Smack Sportswear (OTC-BB: SMAK) announces today it has hired the former CFO of True Religion Apparel (TRLG) as the Company’s new CFO.

Bill Sigler, President and CEO of Smack Sportswear, stated, “We have found the person we were looking for … Charles A. Lesser, former CFO of True Religion Apparel. After reviewing a number of candidates, and carefully examining their records, it was True Religion Apparel’s success while Charles Lesser was CFO that caught my attention. He was CFO when the company first traded on the OTC-BB with roughly the same revenues we have presently. During his tenure as CFO at True Religion, their sales skyrocketed to $160 million in 2007 (when he left the company). I believe that the Smack Sportswear brand has more world-wide appeal today than True Religion had in 2003, and that we can achieve similar success with Charles as our CFO.”

Prior to True Religion, Lesser was an Officer at various private and public companies including Weider Sporting Goods. During his three year tenure as Weider’s CFO, the company’s revenues grew 300% and experienced 5x profit growth.

About Smack Sportswear

Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test the product before it’s distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market. For more information, visit www.SmackSportswear.com.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct.The company's actual results could differ materially from those anticipated in the forward-looking statements.


Ibis Group
Stephen Gjolme, 949-852-8474

Source: Smack Sportswear

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