Starwood’s 10th Brand
Debuts in China with New Signing in Shanghai
Brand Grows Footprint in Florida with Additions in Tampa and
Sarasota
Company Website:
http://www.starwoodhotels.com/
STAMFORD, Conn. -- (Business Wire)
Tribute Portfolio, a collection of independent hotels and resorts from
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced
three new signings, bringing the brand’s footprint to 20 properties
worldwide, exactly double the original growth projection for its first
year. Continuing to global expansion with its first-ever property in
China and continuing to expand in Florida with signings in Tampa and
Sarasota, Tribute Portfolio maintains its steadfast position as having
the fastest takeoff of any Starwood brand, ever, while also celebrating
its individuality through innovative social media and brand partnership
strategies. With a long runway to grow, Tribute Portfolio continues to
add exceptional properties around the globe that offer guests and owners
the ability to “Stay Independent.”
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160429005399/en/
Starwood Hotels & Resorts - Le Dokhan's, a Tribute Portfolio Hotel, Paris (Photo: Business Wire)
From the Bustling City of Shanghai to the Sunny Coast of Florida
With momentum steadily building for the one year old brand, Tribute
Portfolio once again answers consumer demand with the addition of three
properties in Shanghai, Sarasota and Tampa. When surveying Starwood
Preferred Guest® (SPG) Members, the brand found that 62%
would be very interested in staying at a Tribute Portfolio hotel in
Shanghai. Answering this call, Tribute Portfolio will expand its
footprint in Asia by adding a property in the cosmopolitan Chinese city.
Members also told the brand that beach destinations remain at the top of
their list, particularly in Florida. As a result, the brand will open an
additional two new properties in the Sunshine State: a 323-room hotel in
Tampa, and The Sarasota Modern, a Tribute Portfolio Hotel, in Sarasota.
Giving Guests -- And Owners -- What They Want
From boutique resorts to urban destination properties, Tribute Portfolio
gives guests access to outstanding upper upscale hotels with an
independent spirit, all while benefitting from the award-winning SPG®
program. Built and fueled by consumer preferences, Tribute Portfolio
carves out its distinction in the category through its close
collaboration with the SPG community.
“The independent hotel segment has continued to grow exponentially, with
consumers increasingly desiring travel to hotels and resorts that don’t
fall under a cookie-cutter brand,” said Dave Marr, Global Brand Leader,
Tribute Portfolio. “This trend, coupled with the strength and support of
our owner and developer community, has contributed to the meteoric
growth of the brand and its continued success as we enter our second
year.”
Tribute Portfolio debuted in April 2015 with its first hotel, the Royal
Palm South Beach Miami, and has since opened eight additional
properties: the Great Northern Hotel in London, UK; The Kiroro Resort in
Hokkaido, Japan; The Hermitage in Jakarta, Indonesia; the SLS Las Vegas
in Las Vegas, NV; The Riviera Palm Springs in Palm Springs, CA; Avenue
of the Arts in Costa Mesa, CA; and Le Dokhan’s and Le Metropolitan, both
in Paris. Future locations include Coral Gables, FL; Fort Lauderdale,
FL; Tampa, FL; Sarasota, FL; Asheville, NC; Nashville, Tennessee;
Savannah, GA; Charleston, SC; Denver, CO; Shanghai, China; and Quebec
City, Canada.
With flexibility and individuality at its core, Tribute Portfolio has
also struck a chord with the owner/developer community, enabling them to
maintain their independent spirit, while benefiting from Starwood's
powerful distribution, loyalty and sales platforms.
"The rapid rate of growth that Tribute Portfolio has achieved comes as
no surprise, combining Starwood’s robust sales, marketing and loyalty
programs with the flair and individualism of the independent boutique
hotelier,” said Jeremy Robson, Owner-Operator, Great Northern Hotel,
London. “I am delighted that Great Northern Hotel is now part of the
Tribute Portfolio franchise, and the abundant positive feedback we get
from our customers indicates they feel the same. I expect the brand’s
global expansion to continue accelerating way beyond the most optimistic
of forecasts.”
Reaching Socially Connected, Independent-Minded Travelers
Shifting focus from being the expert on the destination, Tribute
Portfolio instead elevates the notion that guests seek out independent
hotels because the hotels themselves can be the destination. To capture
this, each Tribute Portfolio property features a noteworthy selection of #independentmoments:
distinct design details and experiences that illustrate what guests love
about “staying independent.” In addition, Tribute Portfolio is the first
hotel brand to partner with consumer shopping service, LIKEtoKNOW.it,
enabling travelers to translate their wanderlust into room bookings at
two of the Tribute Portfolio brand’s newest hotels – Le Metropolitan and
Le Dokhan’s – directly by “liking” a photo on Instagram. Finally, the
brand also launched a new partnership with Pitchfork that will
bring unique pop-up music activations to several Tribute Portfolio
properties worldwide, exposing guests to emerging artists and
established pioneers who apply a true independent mindset to their
musical craft, regardless of genre.
For more information, please visit www.tributeportfolio.com.
# # #
About Tribute Portfolio
Launched
in April 2015 as Starwood’s 10th brand and second collection of
independent hotels, Tribute Portfolio is comprised of exceptional
independent hotels around the globe, offering guests and owners the
ability to “Stay Independent.” From boutique resorts to urban
destination properties, guests can enjoy access to outstanding upper
upscale hotels with an indie spirit while benefitting from the
award-winning Starwood Preferred Guest (SPG) program. For more
information on Tribute Portfolio, please visit www.tributeportfolio.com.
Follow along to Stay Independent: @TributePortfolio
on Instagram, @TributePRTFLO
on Twitter, tumblr.com/TributePortfolio
and www.facebook.com/TributePortfolio.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160429005399/en/
Contacts:
Starwood Hotels & Resorts
Media Contacts
Julien
Guitard, +32 2 204 5160
Associate Director Communications – Europe,
Africa & Middle East
Julien.Guitard@starwoodhotels.com
Source: Starwood Hotels & Resorts Worldwide, Inc.
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