Solutions will Enable Media Planning on Impact and Cross-Platform
Data
Company Website:
http://www.nielsen.com
NEW YORK -- (Business Wire)
Nielsen, a global provider of information and insights into what
consumers watch and buy, and Pointlogic, a global leader in software and
analytics to improve marketing ROI, today announced a global strategic
alliance. Together, the two companies will develop and bring to market
next-generation media planning and inventory management solutions.
Combining Nielsen’s unparalleled data assets, analytics and predictive
capabilities with Pointlogic’s software solutions will help clients
maximize advertising effectiveness in today’s dynamic media environment.
This includes integration of cross-platform campaign insights and impact
data from solutions such as Nielsen Online Campaign Ratings and Nielsen
Buyer Insights, respectively.
“As a media company with strengths across linear TV, VOD, digital and
mobile, we need better tools that allow us to integrate and craft a
cross-platform sales plan that achieves our clients’ goals,” said Howard
Shimmel, Chief Research Officer, Turner. “We look forward to seeing the
results of the Nielsen and Pointlogic strategic alliance, in particular
the tools that will help us help our advertisers to maximize their
advertising effectiveness across TV, online and mobile.”
“It will be interesting to see Nielsen's data offering being aligned
to Pointlogic's suite of channel planning tools,” said Eric Blankfein,
Chief of the WHERE Group at Horizon Media. “We currently work with both
companies and look forward to seeing how this will benefit our approach
for clients.”
“Successful media planning enables successful campaigns. Period. It is
that critical,” said Megan Clarken, EVP, Global Product Leader, Nielsen.
“We are committed to bringing our clients the best possible media
planning solutions that will allow them to maximize each and every
dollar spent, and we are delighted to announce our strategic alliance
with Pointlogic to help us do exactly that.”
“World-class media planning comes from seamless access to the best data,
with media owners, agencies and clients working in a collaborative and
creative manner,” stated Peter Kloprogge, CEO, Pointlogic. “It is our
mission to provide decision support software enabling our clients to
become better performers in the very complex environment of consumers,
media and brands. We are delighted and proud of the strategic alliance
with Nielsen which will allow us to fulfill our client’s goals in
planning and implementation.”
ABOUT NIELSEN
Nielsen (NYSE:NLSN) is a global information and measurement company with
leading market positions in marketing and consumer information,
television and other media measurement, online intelligence and mobile
measurement. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA, and Diemen, the Netherlands. For more
information, visit www.nielsen.com.
ABOUT POINTLOGIC
Pointlogic is the global market leader in strategic marketing planning
solutions. These are used in over 80 countries by some of the world’s
most successful media agencies, media owners and brands. Pointlogic
solutions span the key stages of marketing from strategic planning
through to activation. Pointlogic headquarters are in Rotterdam, The
Netherlands with additional offices in New York, Sao Paulo, London and
Singapore. For more information, visit www.pointlogic.com.
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Contacts:
Nielsen
Julia Monti, 646-654-4412
julia.monti@nielsen.com
or
Pointlogic
Lee
Levitz, 212-683-2330
levitz@pointlogic.com
Source: Nielsen
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