-
New Lincoln Experience Center is part of the brand’s increased focus
on effortless client ownership and services that include national
Pickup and Delivery and pilot programs such as At-Home Test Drive and
Lincoln Chauffeur
-
Center strengthens The Lincoln Motor Company’s connection to the
Dallas-Fort Worth metroplex; in 2016, Lincoln became the official
luxury vehicle of the Dallas Cowboys
-
Lincoln momentum continues – in the first half of the year, Lincoln
sales were up 6 percent overall against a 2 percent gain in
industrywide luxury sales – marking Lincoln’s strongest start to the
year since 2008
DALLAS -- (Business Wire)
In the "Experience Lincoln at a relaxed pace" section, the first
sentence should begin "The Lincoln Experience Center at The Star near
Dallas..." (instead of "The Lincoln Experience Center at The Star in
Dallas...") and the hotel name should read "Omni Frisco Hotel" (instead
of "Omni Dallas Hotel").
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170824005393/en/
The Lincoln Experience Center at The Star near Dallas offers a luxurious space for potential clients to learn about the brand. Lincoln's all-new 2018 Navigator is on display. (Photo: Business Wire)
The corrected release reads:
LINCOLN OPENS DALLAS EXPERIENCE CENTER; SHOWS INCREASED COMMITMENT TO
EFFORTLESS SERVICE
-
New Lincoln Experience Center is part of the brand’s increased focus
on effortless client ownership and services that include national
Pickup and Delivery and pilot programs such as At-Home Test Drive and
Lincoln Chauffeur
-
Center strengthens The Lincoln Motor Company’s connection to the
Dallas-Fort Worth metroplex; in 2016, Lincoln became the official
luxury vehicle of the Dallas Cowboys
-
Lincoln momentum continues – in the first half of the year, Lincoln
sales were up 6 percent overall against a 2 percent gain in
industrywide luxury sales – marking Lincoln’s strongest start to the
year since 2008
The spacious new Lincoln Experience Center now open near Dallas –
Lincoln’s second such facility – is the latest example of the brand’s
ever-increasing outreach to provide personalized client services and
effortless ownership.
The Lincoln Experience Center at the site of The Star in Frisco –
corporate world headquarters and practice facility for the Dallas
Cowboys and a new upscale development – offers those new to The Lincoln
Motor Company the opportunity to learn about the brand in a comfortable,
luxurious environment. It also serves to strengthen the company’s
connection to the Dallas-Fort Worth area. In 2016, Lincoln became the
official luxury vehicle of the Dallas Cowboys. Texas is one of the
fastest growing luxury markets in the nation, second only to California,
according to industry statistics.
The new Lincoln Experience Center adds to the brand’s physical presence
in luxury markets – the first one opened in July 2016 at Fashion Island
in Newport Beach, California. In just over a year, more than 82,000
guests have visited and nearly 85 percent indicate they are more likely
to purchase a Lincoln vehicle as a result. Nearly 90 percent say the
center has positively changed their view of Lincoln.
These centers are part of what the brand refers to as The Lincoln Way, a
suite of enhanced client experiences designed to set Lincoln apart.
“We’re continuing to personalize the experiences of our clients,” said
Kumar Galhotra, president, The Lincoln Motor Company. “Our exceptional
vehicles are now matched with world-class service.”
Lincoln sales numbers continue to grow – in the first half of the year,
Lincoln sales are up 6 percent overall against a 2 percent gain in
industrywide luxury sales, marking Lincoln’s strongest start to the year
since 2008.
Growth is apparent in both Lincoln cars and SUVs, which bodes well for
the all-new 2018 Navigator coming to dealer showrooms this fall. At
retail, Lincoln car sales in the first half of the year are up 21
percent, while SUVs posted their best half in 16 years, with gains
coming from both Lincoln MKC and Lincoln MKX.
Focusing on effortless ownership
“Our clients tell us that the ultimate luxury today is time,” said
Galhotra. “So the experiences and solutions we’re creating focus on
respecting that extremely scarce resource.”
The Lincoln Way builds off the company’s success in China, where the
idea originated. Lincoln is the best-selling luxury brand there with
32,558 vehicles sold in 2016, a near threefold increase over 2015.
In 2016, Lincoln launched nationwide Pickup and Delivery; the brand is
now the only luxury automaker to provide this valet service as standard
across all 2017 nameplates. Pickup and Delivery is on track to complete
more than 50,000 rides by the end of 2017.
National Pickup and Delivery has been so successful, it has spawned
several pilots, including:
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At-Home Test Drive, piloting in Houston and Dallas. Prospective
clients can schedule a test drive online, have the vehicle brought to
their home, and experience effortless luxury
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Chauffeur Service, piloting in San Diego and Miami, provides clients
with a carefully screened driver when needed – allowing them to enjoy
being a passenger from the safety and comfort of their own vehicle.
The chauffeur can assist with other errands while clients attend to
their engagements
The Lincoln Way supports the success of Lincoln Black Label – the
ultimate expression of Lincoln style and substance – offering
outstanding levels of personalized, effortless solutions delivered with
a human touch. Developed for those who appreciate the ultimate luxury
experience, Lincoln Black Label combines designer themes and personal
service, including exclusive membership privileges.
Lincoln Black Label provides personalized shopping with dedicated
personnel in the showroom, online, or remotely in locations convenient
for customers. Owners enjoy privileges ranging from extended premium
service and maintenance coverage to anytime car washes, annual
detailing, and a Culinary Collection membership that provides access to
a curated list of restaurants from coast to coast.
Experience Lincoln at a relaxed pace
The Lincoln Experience Center at The Star near Dallas offers a plush,
luxurious space for potential clients to learn about the brand at their
own pace – where they already shop and dine. Guests can relax in the
connectivity lounge, discover the design inspiration behind Lincoln cars
and SUVs, and customize their perfect vehicle. The latest products,
including the all-new 2018 Navigator, are on display.
Should visitors be interested in a test drive, a host at the Lincoln
Experience Center will arrange a personalized test drive experience at
their convenience. If guests are interested in purchasing a Lincoln, the
host will make a personal introduction to the dealer most convenient for
them.
The center hosts a variety of social gatherings geared toward the
interests of the community. The multiuse space at The Star also includes
the Omni Frisco Hotel, where The Lincoln Motor Company is the official
luxury vehicle.
“Lincoln looks forward to providing clients in the Dallas-Fort Worth
area the personalized experiences and services they expect and deserve,”
said Galhotra. “We’re excited about showing them all Lincoln has to
offer.”
More information on The Lincoln Way and Lincoln Experience Centers is
available at www.lincolnexperiencecenter.com
and http://www.lincoln.com/lincolnway/.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information about
The Lincoln Motor Company, please visit media.lincoln.com
or www.lincoln.com.
Follow us on Facebook at facebook.com/lincoln.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170824005393/en/
Contacts:
The Lincoln Motor Company
Vanessa Bohlscheid
313.322.4667
vbohlsch@lincoln.com
or
Said
Deep
313.594.0942
sdeep@lincoln.com
Source: The Lincoln Motor Company
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