TV’s Newest Turbo-Charged Superhero Debuts With 26-Episode Series
on Disney XD
EL SEGUNDO, Calif. -- (Business Wire)
Mattel (NASDAQ:MAT) brings its latest action hero property to boys
across the country with Max Steel™, a new CGI animated TV series
premiering on Monday, March 25 at 4 p.m. (ET/PT) on Disney XD. The Max
Steel animated series follows the life and times of a teenage boy named
Maxwell McGrath™ and his out-of-this-world alien companion, Steel, as
they overcome trials and tribulations, demonstrating teamwork and
perseverance along the way.
Max Steel TV Show Still (Photo: Business Wire)
“It’s the perfect time to introduce kids to a modern day tech superhero
they can relate to,” said Matt Petersen, vice president of North America
boys marketing, Mattel. "Max Steel is an exciting CGI-animated series
that focuses on humor, friendship and teamwork with a positive message
that empowers kids to unlock their greatest potential.”
Get to Know Max Steel
The Max Steel CGI animated TV series revolves around the story of 16
year-old student Maxwell McGrath, and his alien friend Steel. Both are
faced with the challenge of conquering their super strengths and powers
— Max learning to manage his Turbo energy and Steel possessing alien
intellect. When they ultralink together, Steel helps Max unlock a power
so great they can take on the universe. As Max balances his double life
of normal teenager by day, and world-saver by night, he learns the value
of trust, and right versus wrong — enlisting the help of close friends
along the way. Viewers of the animated TV series will witness laughter
and friendship as Max and Steel discover the importance of their
collaboration in their action-packed adventures.
The TV series is the cornerstone of an entire multi-platform
action-adventure entertainment franchise from Mattel and is co-produced
by FremantleMedia Kids & Family Entertainment — a worldwide leader in
the family entertainment business. Max Steel also has a dynamic
web destination, featuring interactive gameplay, videos and
character engagement.
Max Steel fans are being introduced to the series through a cinematic
trailer in a breakthrough mix of live action and animation directed
by acclaimed director, Stephen Sommers (The Mummy). The
groundbreaking trailer has already begun airing on Disney Channel and
Disney XD.
Following its Latin America, Canada and now U.S. TV debut, the Max Steel
animated TV series will roll out in more than 100 territories globally
in major markets including, UK, France, Italy, Spain, Germany,
Australia, New Zealand, India, China, Hong Kong, Central and Eastern
Europe, Africa, the Middle East and Turkey.
About Max Steel
Developed by Mattel, Inc., Max Steel is an immersive franchise that
brings a positive and relatable superhero to kids, supported by a
captivating storyline and compelling multi-platform content for today’s
tech-forward kid. Featuring an animated superhero series, Max Steel
draws upon turbo-charged teamwork, laughter and friendship to help kids
overcome life’s obstacles — from the everyday, to the out-of-this-world.
With worldwide distribution partners, the franchise launches include
content and a robust portfolio spanning toys, digital platforms and
consumer products. For more information, visit www.maxsteel.com.
About FremantleMedia
FremantleMedia is one of the leading creators, producers and
distributors of television entertainment brands in the world.
FremantleMedia is part of RTL Group, the leading European entertainment
network, which is in turn 92 percent owned by the international media
company Bertelsmann. FremantleMedia is responsible for many of the
world’s highest rated prime time entertainment, drama, serial drama,
factual entertainment and kids & family programming, with market leading
capabilities that extend from content creation to licensing, digital and
branded entertainment, gaming and home entertainment. The FremantleMedia
Group (which includes FremantleMedia North America, UFA, FremantleMedia
UK, FremantleMedia Australia, Ludia, @radical.media and Original
Productions, among others) has one of the most comprehensive global
networks with operations in 22 countries, creating over 9,200 hours of
programming a year, rolling out more than 60 formats and managing over
300 individual titles. The company also distributes more than 20,000
hours of content in over 150 countries. FremantleMedia has some of the
world’s most sought after and long running formats in its catalogue, and
globally produces such programmes as: Idols (co-produced with 19
Productions in the US), Hole In The Wall, Got Talent (co-produced with
Syco in the UK and the US), The X Factor (co-produced with Syco in the
UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer
Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours. www.fremantlemedia.com
About FremantleMedia Kids & Family Entertainment
FremantleMedia Kids & Family Entertainment was founded in 2009 and has
quickly become a worldwide leader in the family entertainment business.
With 15 titles in production in collaboration with top producers on four
continents, FremantleMedia Kids & Family Entertainment is already one of
the most prolific independent producers and distributors of content in
the sector today. Its growing portfolio of content spans across four key
genres: preschool, kids comedy, action/adventure and tween/teen fare.
FremantleMedia Kids & Family Entertainment is bringing to networks
around the world innovative and exciting shows for television and new
media platforms that feature live-action, 2D animation, CGI,
stop-motion, puppetry and real-time animation with programming targeting
demographics ranging in scope from preschool through high school.
*Max Steel emerging as No. 1 Boys Brand in Latin America (Nielsen 2011)
MAT-W
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130321005389/en/
Contacts:
Mattel Brands PR:
Rachel Cooper, 310-252-5327
rachel.cooper@mattel.com
or
Bret
Ingraham, 310-252-6396
Bret.ingraham@mattel.com
or
FremantleMedia
PR:
Kristina Kirk, 818-748-2521
Kristina.kirk@fremantlemedia.com
Source: Mattel, Inc.
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