NASHUA, N.H. -- (Business Wire)

Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), the parent company of Level 5 Beverage Company (“Level 5”), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, releases the following Letter to Shareholders (also available at www.minercoresources.com).

November 14, 2013

Dear Minerco Shareholder,

As Chief Executive Officer, my primary responsibility is to deliver shareholder value and to ensure the long term success of our company. Additionally, I believe that we have a responsibility to keep our shareholders informed about new developments, challenges and opportunities. Therefore, I would like to share with you my thoughts on where we have been and where we believe we are heading.

It’s been an amazing year for our Company! Only 12 months ago, we were a clean energy company struggling to diversify our business portfolio. Today, we have built a solid foundation to grow and diversify our Level 5 Beverage Company, Inc. (“Level 5”). Our strategic alliance with Power Brands Consulting (“Power Brands”) has allowed us to put our young company on the fast track. We have developed a tactical short term plan to create positive cash flow and a strategic long term plan to create tremendous shareholder value.

I would like to highlight just a few of our milestones achieved in 2013:

Relying on our vision and strategic partnerships, we have successfully launched the LEVEL 5™ brand.

• We completed the formulation, re-formulation, design and re-design of the LEVEL 5™ brand:

RISE™ – Energy Supplement (The Coffee Drinkers’ Choice)

• Sumatra coffee based

COFFEE BOOST™ - Coffee Additive

• Sumatra coffee based
• Available in Coffee, French Vanilla, Hazelnut and Mocha flavors

CURVES – Women’s Supplement(The Women’s Choice)

• Green coffee based in Wild Berry flavor

ARMOR – Wellness Supplement

• Green tea extract based in Citrus-Green Tea flavor

FLEX – Workout Supplement (The Athletes’ Choice)

• Energizing boost with whey protein in Pineapple-Mango-Passion Fruit flavor

For more details, see our websites: www.level5energy.com and www.drinkcoffeeboost.com;

The entire LEVEL 5™ brand was and is designed to target health conscience consumers focused on great taste, targeted functionality, low calories, and all-natural ingredients;

• On September 16, 2013, we officially launched our flagship products, RISE™ and COFFEE BOOST™, in retail outlets in Southern California;
• On October 11, 2013, we made our LEVEL 5™ brand available to the world on Amazon.com;
• Forty (40) days into our launch, our flagship products were available in over 250 retail locations in Southern California and Arizona, and we had depleted 784 cases (9,408 individual units) including 399 cases of RISE™ and 385 cases of COFFEE BOOST™, which was WELL ahead of our business plan;
• Following our marketing plan, we have been orchestrating direct retail sampling and developing an online presence. We are currently exploring television and radio advertisements options and have started evaluating specific sponsorship / celebrity endorsement opportunities;
• In September, Jason Fontaine was named our LEVEL 5™ Brand Manager. In November (this week), Power Brands hired our dedicated Key Accounts Manager, as part of our Brand Management alliance, to expand the LEVEL 5™ brands (focused on COFFEE BOOST™) into key chain accounts;
• Due to our early launch success and fortified relationships with our strategic partners, we have identified and negotiated the terms of the Licensing Agreement for the next brand to place under our Level 5 umbrella. The new brand is outside of the functional shot category and has been market tested. Stay tuned for details;
• In 2013, Minerco discontinued operations of its clean energy business (while maintaining upside potential) and has either renegotiated, restructured or repaid all of its unfavorable debts left over from this discontinued business line.

While we believe the above list of achievements is impressive, we are just getting started with growing and expanding Minerco – Level 5.

A brief overview of our plans for the near future include:

• The official launch of the entire suite of the LEVEL 5™ brand, including CURVES, ARMOR and FLEX, is coming soon. The full suite will be included in the upcoming production run;
• As promised and through our new Key Accounts Manager, COFFEE BOOST™ (in all 4 flavors) will be in front of key retail chain accounts this month. We will update you as we have more information;
• We are currently evaluating the launch strategy for the new brand, not in the functional shot category, with Power Brands. We plan to realize significant cost savings by tripling our sales, marketing and similar efforts on all fronts.
• In addition to our Brand Manager and Key Accounts Manager, we plan to hire and/or contract additional sales staff in select and targeted geographical locations.

What to expect in 2014:

• With the proven strength and demand of our products, we plan to expand all three products / brands into additional regional distribution networks, simultaneously. Our hope is that the results with key retail chain accounts may significantly accelerate our current expansion plans.
• Once our full line is available in multiple distribution networks, we will begin commercial scale marketing and advertising campaigns.
• Our focus remains twofold: We will continue to aggressively yet responsibly grow the LEVEL 5™ brand while seeking to add new brands, through development and/or acquisition, to place under the Level 5 umbrella.

The future of Minerco and Level 5 is brighter than ever before. With your continued support, we will continue to turn our shared vision into reality. All of us on your Minerco – Level 5 team will continue to work tirelessly to keep you informed, engaged, and proud to be a Minerco shareholder. Contact us at info@minercoresources.com or me personally at john.powers@minercoresources.com.

Thank you, and best wishes for a joyous Holiday Season and a prosperous 2014!

Sincerely,

John F. Powers, Jr.
President and CEO

Public Disclosure

Details of the Company’s business, finances and agreements can be found as part of the Company’s continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934, as amended, filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: www.minercoresources.com.

The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.

Contacts:

Minerco Resources, Inc.
John F. Powers, 603-732-6948
info@minercoresources.com

Source: Minerco Resources, Inc.