Footwear company will launch Skechers GOrun 2 with humorous ad
starringthe world’s fastest land animal and bring back Joe
Montana for Relaxed Fit™ men’s footwear
MANHATTAN BEACH, Calif. -- (Business Wire)
Following up on last year’s wildly successful Super Bowl ad starring the
adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS
USA, Inc. (NYSE:SKX) today announced that the Company will return to
the Big Game with two unique campaigns. The first will use humor and
animals to illustrate the speed of Skechers GOrun 2 performance running
footwear and is slated to air during the two-minute warning of the first
half. SKECHERS will also enlist football legend Joe Montana for a second
advertisement to air during the second quarter.
Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)
For the Company’s performance brand, a cheetah takes center stage this
year when the world’s fastest land animal goes head-to-head with a human
GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight,
sleek and fast. The Company debuted the original Skechers GOrun
collection on the feet of a spunky French Bulldog during the 2012 Super
Bowl, and the much adored “Mr. Quiggly” commercial achieved a third
place ranking at the top of the USA Today Ad Meter, making the
pooch a media darling and bringing global recognition to Skechers
For the SKECHERS Relaxed Fit™ collection, Hall of Fame quarterback and
four-time Super Bowl champion Joe Montana is the face of the successful
footwear line that’s designed for comfort with a roomy toe area and
memory foam insole. Montana previously appeared in a SKECHERS Relaxed
Fit campaign during Fall 2012 that also included ads featuring
basketball and baseball icons Mark Cuban and Tommy Lasorda.
The 2013 Super Bowl campaign marks SKECHERS’ fourth consecutive year of
commercials on the world’s biggest advertising platform. In its first
year, the Company utilized the star power of Joe Montana to launch its
fitness division, and then followed up in 2011 with Kim Kardashian in
the Company’s fitness footwear. Basketball and business icon Mark Cuban
joined Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl
campaign thus far.
Designed by the Company's Performance
Division after extensively working with elite runners, Skechers
GOrun 2 is an innovative shoe that features revolutionary midfoot strike
technology and GOimpulse sensors for enhanced sensory feedback. Designed
for speed, the ultra-lightweight Skechers GOrun 2 is ideal for novice to
elite athletes. The Skechers Performance Division launched in 2011, with
a global marketing campaign starring elite distance runner and Olympic
medalist Meb. Competing in Skechers GOrun footwear, he recently achieved
two back-to-back personal best marathon times during the 2011 New York
City Marathon and with a first place finish at the 2012 Olympic Trials.
Meb was the fastest American at the London Games, finishing fourth
overall, and will compete at the prestigious Boston Marathon this spring
wearing Skechers Performance footwear. For more information about the
Skechers Performance Division, visit skechersperformance.com
and follow us on Facebook (http://www.facebook.com/SkechersPerformance)
and Twitter (https://twitter.com/skechersGO).
A natural extension of relaxed fit jeans, Relaxed Fit footwear has fast
become one of SKECHERS’ most successful men’s footwear collections and
will soon expand into women’s footwear.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of footwear for men, women
and children under the SKECHERS name. SKECHERS footwear is available in
the United States via department and specialty stores, Company-owned
SKECHERS retail stores and its e-commerce website, and over 100
countries and territories through the Company’s global network of
distributors and subsidiaries in Brazil, Canada, Chile, Japan, and
across Europe, as well as through joint ventures in Asia. For more
information, please visit www.skechers.com,
and follow us on Facebook (http://www.facebook.com/SKECHERS)
and Twitter (https://twitter.com/SKECHERSUSA).
This announcement may contain forward-looking statements that are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements include,
without limitation, any statement that may predict, forecast, indicate
or simply state future results, performance or achievements, and can be
identified by the use of forward looking language such as "believe,"
"anticipate," "expect," "estimate," "intend," "plan," "project," "will
be," "will continue," "will result," "could," "may," "might," or any
variations of such words with similar meanings. Any such statements are
subject to risks and uncertainties that could cause actual results to
differ materially from those projected in forward-looking statements.
Factors that might cause or contribute to such differences include
international, national and local general economic, political and market
conditions including the ongoing global economic slowdown and market
instability; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of
popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2011 and its quarterly
report on Form 10-Q for the three months ended September 30, 2012. The
risks included here are not exhaustive.The Company operates in a
very competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk factors, nor
can the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130123005383/en/
SKECHERS USA, Inc.
Source: SKECHERS USA, Inc.
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