The duo’s “Text For Toys” initiative allows participants to donate
via mobile device, helping parents provide their little ones with a gift
this winter.
IRVINE, Calif. -- (Business Wire)
This holiday season, Boost Mobile is collaborating with Toys for Tots to
provide families in need a special gift for their children. Kicking off
today on Giving Tuesday, the “Text For Toys” initiative will allow
participants to simply donate the dollar amount of their choice through
their mobile device. For every text message sent, Boost Mobile will
donate $1, up to a maximum of $10,000.
“Customers and community members are the heart of our business, and
we’re always looking for ways to give back,” said Peiti Feng, director
of brand strategy and marketing communications, Boost Mobile. “The
holiday season can be a trying time for families across the country, and
we hope members and non-members of #BoostNation will join our efforts to
embrace the spirit of giving.”
Boost Mobile is calling upon customers and non-customers to donate by
texting “TOYS” to 51555. The Text For Toys campaign will run through
Sunday, Dec. 24, so participants can donate until that date. Notably,
100 percent of the proceeds will go directly to the Marine Toys for Tots
Foundation.
The Text For Toys campaign will provide significant visibility for Toys
for Tots. Such visibility enhances the campaign at the national and
local levels. The funds emanating from this partnership will enable the
foundation to purchase toys to supplement local collections during the
holiday season.
"We are very pleased to welcome Boost Mobileas a
national corporate donor of the 2017 Marine Toys for Tots Campaign,"
said retired Marine Col. Ted Silvester, vice president of the Marine
Toys for Tots Foundation. "Their community service goals certainly align
with those the Marine Corps has promoted for nearly 70 years through our
Toys for Tots Program. With their generous support we will be able to
fulfill the Christmas holiday dreams of many less fortunate, who
otherwise might be forgotten."
To learn more about this campaign you can follow us on social media
using the hashtag #TextForToys on Instagram, Facebook and Twitter.
About Boost Mobile
Established in 2002, Boost
Mobile provides best-in-class value and connectivity to U.S.
wireless consumers. An award-winning mobile carrier that operates on the
highly reliable Sprint Nationwide 4G LTE Network, Boost Mobile offers
customers the best unlimited plans with no annual service contracts.
Learn more about Boost Mobile online on Facebook, Instagram, Twitter
and YouTube.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171128005373/en/
Contacts:
Sprint
Danielle Babbington, 949-748-3418
Danielle.babbington@sprint.com
Source: Boost Mobile
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