Guests Can Control Temperature, Lighting and More Simply By Using
"Hey Siri”
Aloft Boston Seaport and Aloft Santa Clara Offer Guests Access to
In-Room iPad
Company Website:
http://www.starwoodhotels.com
STAMFORD, Conn. -- (Business Wire)
Imagine asking a hotel room to turn up the air conditioning when it gets
too hot or to turn on the lights before getting out of bed. Well, the
future is here and it just checked in at Aloft Hotels. Starwood Hotels &
Resorts Worldwide, Inc. (NYSE:HOT) today unveiled the results of its top
secret “Project: Jetson” experiment, and are excited to today debut the
first-ever voice activated hotel room, giving guests entirely new ways
to interact using “Hey Siri.” Each Aloft Voice-Activated Hotel Room is
equipped with an iPad running a custom Aloft app used for controlling
the in-room guest experience, with HomeKit-enabled accessories including
room temperature, lighting options and more. These new rooms are
available today at Aloft Boston Seaport and at Aloft Santa Clara.
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(Photo: Business Wire)
“Forget the phrase ‘at the touch of your fingertips.’ Today’s early
adopter, hyper-connected global traveler wants a level of
personalization unlike ever before, and that means being able to control
their hotel experience with the sound of their voice,” said Brian
McGuinness, Global Brand Leader, Aloft Hotels. “We’re thrilled to be the
first hotel brand to bring voice-activation to our guests in this way,
using Siri to control room temperature, lighting and more during their
stay.”
“At Aloft, we are constantly pushing the envelope, our imaginations and
the adaptation of technology to reinvent the hotel stay of today and
tomorrow,” said Sarah Downing, Vice President, Global Guest
Initiatives & Innovation, Aloft Hotels. “We love working with companies
like DigiValet to help bring our visions to life. The new Aloft Voice
Activated Hotel Rooms are going to change the way that our guests
interact, literally, with their room during their stay with us. It’s the
latest way Aloft is changing the way we all travel.”
When guests arrive, they will launch a custom Aloft app on their in-room
iPad to control various aspects of their voice-activated room. A
personalized welcome screen will advise guests on how to set up their
room and use their own voice with “Hey Siri.” Each iPad also offers a
simple tutorial to guide guests through the setup process and answer any
questions they may have.
Here is a sampling of what the smartest hotel room in the world can do:
-
Control Temperature - Wake up hot at 2 am? Simply ask Siri to adjust
the temperature on the Ecobee HomeKit-enabled thermostat by saying
“Hey Siri, cool the room” to your desired setting.
-
Adjust Lighting - Watching a movie or reading in bed? Use
Homekit-enabled Philips Hue lights to select preset lighting options
for every mood including: Re:set (standard lighting); Re:lax
(evening); Re:view (movie theater); and Re:vive (morning). Just ask
Siri to turn on the lights, turn off the lights, or simply say good
morning.
-
“Set the Mood (Music) - Singing in the shower but want a new track?
Say “Hey Siri, put on my morning playlist.” To use this feature,
guests must be signed into their iTunes account
on the iPad. Music plays through the guest’s personal device.
-
Explore Local Attractions - Need a virtual concierge? Just ask “Hey
Siri, what are some attractions near me?” so you can navigate the area
like a local.
The new Aloft Voice-Activated Hotel Rooms also allow guests to browse
the internet, check the weather and more. At the end of each stay, all
iPads are reset and all personal preferences are removed from the device.
The results of “Project: Jetson” are the latest innovation from the team
of dreamers and doers at Aloft Hotels and were brought to life in
collaboration with DigiValet, the iPad-based guest room solution for
luxury hotels. Always ahead of the curve, other tech-forward offerings
from Aloft have included: Botlr, the world’s first robotic butler,
currently employed at Aloft Cupertino and Aloft Silicon Valley; TiGi
(“text it, get it”) the world’s first Emoji-only room service menu; and
SPG Keyless, which allows guests to utilize their smartphones as room
keys.
About Aloft Hotels
With more than 100 hotels now open in 16 countries around the world,
Starwood’s Aloft brand delivers a fresh approach to the traditional
staid hotel landscape. For the ‘always on’ next generation of traveler,
the Aloft brand offers a tech-forward, vibrant experience and a modern
style that is different by design. For more information, please visit www.alofthotels.com.
Aloft, like all brands within Starwood's portfolio, is proud to offer
the Starwood Preferred Guest® program, the industry’s richest loyalty
program. To learn more, please visit www.spg.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160825005339/en/
Contacts:
Media:
Starwood Hotels & Resorts Worldwide, Inc.
Ashley
Chapman, 212-380-4015
Global Communications, Aloft, Element and
Four Points
Ashley.chapman@starwoodhotels.com
or
THINK
PR for Aloft Hotels
Leanne Drago, 212-343-3920
ldrago@thinkpublicrelations.com
or
Jen
Mendelsohn, 212-343-3920
jmendelsohn@thinkpublicrelations.com
Source: Starwood Hotels & Resorts Worldwide, Inc.
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