- Global Consumer Access to Premium WMS Video Slot Gaming Content
Continues to Increase with Availability on Bonnier Gaming Online Casino -
WAUKEGAN, Ill. -- (Business Wire)
Williams Interactive LLC, a wholly owned subsidiary of WMS
Industries Inc. (NYSE:WMS), announced today that the Company has
entered into an online content licensing agreement with Malta-based
Bonnier Gaming, a wholly owned subsidiary of Scandinavian-based media
conglomerate Bonnier Group. The agreement, pursuant to which Bonnier
Gaming will have access to WMS’ online library of authentic slot games
on their various gaming websites, further expands WMS’ premium video
slot gaming content to new consumer audiences.
Bonnier Gaming’s online gaming websites will allow players the
opportunity to enjoy WMS' proven player-popular slot content, including THE
WIZARD OF OZ™, Zeus™, Reel 'Em In® and Jackpot Party® games.
The commercial availability of WMS’ video slot content on Bonnier
Gaming’s websites is expected to occur in the first half of calendar
2013.
Orrin J. Edidin, President of WMS Industries Inc. and CEO and President
of Williams Interactive LLC, said, "Bonnier has a long and distinguished
tradition of launching and managing great media content, and by
providing consumers with access to exciting gaming content Bonnier
Gaming has achieved significant growth in recent years while
establishing itself as a leader in interactive gaming. Our game server
integration team has an established relationship with Bonnier Gaming,
and we are excited to expand that relationship to include the online
launch of our classic WMS slot games."
"The alliance with Bonnier is another premier endorsement of WMS’ online
gaming capabilities and demonstrates our growing momentum in expanding
the worldwide audience for our gaming content. I’m confident that as we
bring new levels of excitement and entertainment to Bonnier’s online
community of players we will achieve great success together in the years
to come."
Jacob Lindorff, Chief Marketing Officer of Bonnier Gaming, said, "Our
Company’s success has been built on the basis of offering the highest
level of entertainment products and content to consumers that address
their particular interests. WMS has a well-established history for
providing innovative games that players enjoy and is an ideal partner
for Bonnier Gaming. With a broad array of WMS games that have already
proven popular on local casino floors in Sweden, we look forward to
providing our players with access to a broad library of that same great
gaming content."
About WMS
WMS serves the gaming industry worldwide by designing, manufacturing and
marketing games, video and mechanical reel-spinning gaming machines,
video lottery terminals and in gaming operations, which places leased
participation gaming machines in legal gaming venues. The Company also
develops and markets digital content, products, services and end-to-end
solutions that address global online wagering and interactive social,
casual and mobile gaming opportunities. More information on WMS can be
found at www.wms.com or www.williamsinteractive.com
or visit the Company on Facebook®,
Twitter® or YouTube®.
About Bonnier
Bonnier Gaming was founded in 2008 with the assignment to invest,
operate, develop, and market online gaming products and services.
Bonnier Gaming is a part of the Bonnier Group.
THE WIZARD OF OZ and all related characters and elements are
trademarks of and © Turner Entertainment Co. (s13)
This press release contains forward-looking statements concerning our
future business performance, strategy, outlook, plans, products and
liquidity. Forward-looking statements may be typically identified by
such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,”
“likely,” “believe,” “estimate,” “continue,” “project,” and “intend,”
among others. These forward-looking statements are subject to risks and
uncertainties that could cause our actual results to differ materially
from the expectations expressed in the forward-looking statements.
Although we believe that the expectations reflected in our
forward-looking statements are reasonable, any or all of our
forward-looking statements may prove to be incorrect. Consequently, no
forward-looking statements may be guaranteed. We undertake no obligation
to update such forward looking statements, all of which are made only as
of this date, February 26, 2013. Factors which could cause our actual
results to differ from those projected or contemplated in any such
forward-looking statements include, but are not limited to, the
following factors: (1) our business may be disrupted while the
acquisition by Scientific Games is pending or if the acquisition is not
consummated as our ability to transact business with customers,
suppliers and other business partners may be adversely affected; (2) in
the event our recently announced acquisition by Scientific Games is not
consummated, the price of our stock may be affected; (3) it may be
difficult for us to retain and recruit employees in vital areas while
the acquisition is pending or if it fails; (4) in connection with the
recent implementation of our enterprise resource planning system, there
is the risk of inaccurate data or reporting and significant design
errors that could have a negative effect on our operating results and
impact our ability to manage our business which could constitute
significant deficiencies; (5) delay or refusal by regulators to approve
our new gaming platforms, cabinet designs, game themes and related
hardware and software; (6) changes in regulations or regulatory
interpretations that may adversely affect existing product placements or
future placements; (7) an inability to introduce in a timely manner new
games and gaming machines that achieve and maintain market acceptance;
(8) a decrease in the desire of casino customers to upgrade gaming
machines or allot floor space to leased or participation games,
resulting in reduced demand for our products; (9) a reduction in capital
spending or interruption in payments by casino customers associated with
business weakness or economic uncertainty that adversely affects our
customers' ability to make purchases or pay; (10) a
greater-than-expected demand for operating leases by customers over
outright product sales or sales financing leases that shift revenue
recognition from a single period to the term of such operating leases;
(11) a reduction in play levels of our participation games by casino
patrons, whether due to economic conditions or increased placements of
competitive product; (12) inability of suppliers of key components to
timely meet our requirements to fulfill customer orders; (13) increased
pricing or promotional competitive activity that adversely affects our
average selling price or product revenues; (14) a failure to obtain and
maintain our gaming licenses and regulatory approvals; (15) failure of
customers or players to adapt to the new technologies that we introduce
in new product concepts; (16) a software anomaly or fraudulent
manipulation of our gaming machines and software; (17) a failure to
obtain the right to use or an inability to adapt to rapid development of
new technologies; (18) an infringement claim seeking to restrict our use
of material technologies; (19) risks of doing business in international
markets, including political and economic instability, terrorist
activity, changes in importation and repatriation regulations such as
currently experienced in Argentina, and foreign currency fluctuations;
and (20) the unfavorable outcome of any legal proceedings in which we
may be involved from time to time. These factors and other factors that
could cause actual results to differ from expectations are more fully
described under “Item 1. Business,” “Item 1A. Risk Factors” and “Legal
Proceedings” in our Annual Report on Form 10-K for the year ended June
30, 2012, and our more recent reports filed with the U.S. Securities and
Exchange Commission.
Contacts:
FOR WMS:
Investors
WMS Industries Inc.
William
H. Pfund, 847-785-3167
VP Investor Relations
bpfund@wms.com
or
JCIR
Joseph
N. Jaffoni or Richard Land
212-835-8500
wms@jcir.com
or
Media
WMS
Industries Inc.
Mollie Cole, 773-961-1194
Director,
Communications
mcole@wms.com
Source: WMS Industries Inc.
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