Apparel and footwear products from the world’s largest brands have
the power to be born digital and given unique, item-level digital
identities with the Janela™ Smart Products Platform
LONDON & NEW YORK -- (Business Wire)
Fortune 500 packaging materials leader, Avery
Dennison Retail Branding and Information Solutions (RBIS), a global
leader in apparel and footwear branding, labeling and RFID solutions,
and IoT Smart Products Platform pioneer EVRYTHNG,
announce today the world’s largest Internet of Things deal to ‘switch
on’ the apparel and footwear industry.
The two companies are working together to enable a minimum of 10 billion
apparel and footwear products for some of the world’s largest fashion
and performance brands to be ‘born’ with unique digital identities and
data profiles in the cloud over the next three years. This is the
largest number of IoT-connected products in a single deal ever, the two
companies believe.
With the smartphone becoming the remote control for the digital world,
consumers expect to interact with brands through digital means. The
introduction of the Janela™ Smart Products Platform, powered by
EVRYTHNG, enables the apparel and footwear industry to take this to a
whole new level. By using EVRYTHNG’s digital identity and data
management capabilities, Avery Dennison can now enable its customers’
products to be digitized at the point of manufacturing.
This unique partnership, combining Avery Dennison’s network and
knowledge of the apparel space along with their hardware and world-class
manufacturing, and EVRYTHNG’s IoT software technology for digital
identity and data management, represents the first truly industrial
scale digital enablement of everyday products. This enables apparel,
accessories and footwear brands to easily deliver digital applications
with their physical products.
Once connected to the Web in this way, products can interact with
smartphones to trigger applications and services that connect more
intelligently with consumers. Brands will become more interactive,
providing personalized, real-time mobile experiences and content for
each individual consumer and each item of clothing. Products will also
become smarter, using real-time data analytics to tackle problems like
product authentication for better brand protection and increased
efficiency in supply chains.
Examples of digital product applications include:
Product History: Data about product materials, manufacturing and
distribution can deliver total transparency to consumers about where the
product came from and how it was made.
Loyalty Rewards: Consumers can interact with their products to
unlock personalized digital content, services, offers and extras, or
link to third-party apps for other rewards and benefits.
Product Reordering: Consumers can interact with products by using
their digital identities and their smartphones to reorder products they
like or access similar products that they may want to purchase.
Brand Protection: Brands can put stronger protection programs in
place with item level digital authentication and real-time analytics,
tackling the challenge of goods sold being counterfeit.
Loss Prevention: A product that carries data about where and when
it was purchased cannot fraudulently be returned, helping retailers
address fraud that costs the industry billions of dollars globally each
year.1
Personalized Recommendations: Consumers can access unique
personalized content on their smartphones like personal styling
suggestions, new season tips, health and fitness content and event
invitations, which are triggered by the product and based on past
purchases.
Sustainability: Recycling becomes a lot easier for consumers and
brands alike when a product can trigger specific information on what to
do when it reaches its end-of-life, including how to upcycle for a
second use or how to find the nearest recycling center.
“Avery Dennison is offering powerful new value to customers through our
partnership with EVRYTHNG,” said Mitch Butier, Avery Dennison President
and Chief Operating Officer. “We can make apparel and footwear products
smarter and enable them to participate in digital applications and
services, helping to drive new consumer experiences, protect brands’
value, and provide supply chains with real-time analytics.”
Niall Murphy, CEO and Co-Founder at EVRYTHNG, said, “The fact that at
least 10 billion Avery Dennison RBIS products will be digitized at the
point of manufacture is both a milestone in making the Internet of
Things mainstream and a huge enabler for the apparel and footwear
industry in particular.”
Murphy continued, “Avery Dennison works with some of the world’s largest
and most respected consumer brands. EVRYTHNG and Avery Dennison RBIS are
enabling products for these brands to be ‘born digital’ and create new
value with IoT applications, which is a huge opportunity for the
industry as a whole.”
Deon Stander, Vice President and General Manager of Avery Dennison’s
RBIS division, added, “Partnering with EVRYTHNG to provide unique
software identities for consumer engagement and supply chain
applications, demonstrates our breakthrough solutions and commitment to
driving innovation throughout the rapidly changing apparel industry.
Avery Dennison has always led the way when it comes to adopting
disruptive and effective new technology, and this deal solidifies our
commitment.”
To learn more about the Janela™ Smart Products platform, follow the
conversation at #JanelaBornDigital.
About EVRYTHNG
EVRYTHNG is the Internet of Things Smart Products Platform connecting
consumer products to the Web, and managing real-time data to drive
applications. The world’s leading consumer product manufacturers work
with EVRYTHNG to manage billions of intelligent online identities in the
cloud for their products, deliver real-time interactive experiences and
support services to consumers, and connect with the ecosystem of other
applications and products in their digital lives. To find out more about
how EVRYTHNG’s award-winning IoT cloud platform delivers better
consumer-product experiences and smarter product operations, please
visit evrythng.com
and follow @EVRYTHNG.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are
an integral part of products used in every major market and industry.
With operations in more than 50 countries and more than 25,000 employees
worldwide, Avery Dennison serves customers with insights and innovations
that help make brands more inspiring and the world more intelligent.
Headquartered in Glendale, California, the company reported sales of $6
billion in 2015. Learn more at www.averydennison.com.
About Avery Dennison Retail Branding and Information Solutions (RBIS)
Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY).
Avery Dennison RBIS provides intelligent, creative and sustainable
solutions that elevate brands and accelerate performance throughout the
global retail supply chain. We elevate brands through graphic tickets,
tags and labels, embellishments and packaging solutions that enhance
consumer appeal. We accelerate performance through RFID enabled
inventory and loss prevention solutions, price management, global
compliance, and brand security solutions. Based in Westborough,
Massachusetts, Avery Dennison RBIS responsibly serves the global
marketplace with operations in 50 countries, across six continents. For
more information, visit averydennison.com/RBIS and follow us on LinkedIn,
Twitter and Instagram @AvyDenRBIS.
1https://nrf.com/media/press-releases/retailers-estimate-holiday-return-fraud-will-cost-22-billion-2015
View source version on businesswire.com: http://www.businesswire.com/news/home/20160418005324/en/
Contacts:
EVRYTHNG
FieldHouse Associates
Neil Robertson, +44 (0)
7739 322503
neil@fieldhouseassociates.com
or
EVRYTHNG
Laura
Lilienthal, +44 (0) 7948 568 602
laura@evrythng.com
or
Avery
Dennison RBIS
Avery Dennison
Leah Johnson, 774-262-2373
leah.johnson@averydennison.com
or
Ruder
Finn
Nina Steinberg, 212-593-5812
steinbergn@ruderfinn.com
Source: Avery Dennison
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