The company expands its One Tree for Every Bag Commitment to brewed
coffee for one day in the U.S. to reach a donation goal of 20 million
coffee trees by the end of the year
Mexico Chiapas brewed coffee offered at more than 13,500 stores
honoring the origin of Starbucks ethical sourcing program
Company Website:
http://news.starbucks.com
SEATTLE -- (Business Wire)
Today, Starbucks Coffee Company (NASDAQ: SBUX) announced that customers
who purchase a brewed Mexico Chiapas coffee on National Coffee Day,
Sept. 29, will be part of their effort to help coffee farmers around the
world. A program created this time last year, the One Tree for Every Bag
initiative ensures that a coffee tree is planted for every bag of coffee
purchased in a participating U.S. store. These coffee trees are
distributed to farmers who have been most impacted by coffee rust, a
plant fungus that damages coffee trees making it harder for them to
produce high-quality coffee for the entire industry. Earlier this summer
Starbucks began distributing the first rust-resistant coffee trees in
collaboration with one of its suppliers, ECOM and Conservation
International. The company has a goal of planting a total of twenty
million trees.
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Starbucks to Donate a Rust-Resistant Coffee Tree to Farmers for Every Cup of Mexico Chiapas Coffee Sold on National Coffee Day, September 29. (Photo: Business Wire)
To date, Starbucks One Tree for Every Bag Commitment has had the
following impact:
-
Starbucks has donated enough funds to plant 18 million
rust-resistant coffee trees in just one year
-
This summer, the first phase of distribution began when 10 million healthy
coffee trees were distributed to farmers in need across El Salvador,
Guatemala and Mexico
-
More than 6,200 farming families received new coffee trees
helping to rehabilitate more than 2,500 hectares of farmland
-
Nearly 800 jobs were created to support the initial
distribution of these coffee trees
-
Each healthy coffee tree will grow enough green coffee to roast and
package one pound of finished coffee
“I have seen firsthand the devastation coffee rust has had on farmers.
The initial distribution of these coffee trees has already had a
positive impact with potential to help farmers and their families for
years to come,” said Craig Russell, executive vice president, Starbucks
Global Coffee. “We have an ambitious goal of planting 20 million trees
and celebrating Chiapas coffee, the birthplace of our ethical sourcing
program over a decade ago. This is the perfect way to have our customers
and the coffee community become part of the solution on National Coffee
Day,” said Russell.
For more information, please visit www.News.Starbucks.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160926005297/en/
Contacts:
Starbucks Coffee Company
Holly Hart Shafer, 206-318-7100
press@starbucks.com
Source: Starbucks Coffee Company
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