New commercial signals a shift in Sprint’s commitment to value and
boldly reaffirms longstanding support of the Hispanic community
Company Website:
http://www.sprint.com
OVERLAND PARK, Kan. -- (Business Wire)
Sprint (NYSE:S) – Just a few months after taking the reigns as the new
Sprint Chief Executive Officer, Bolivian native Marcelo Claure has
already made his mark in the wireless industry with his bold and
straightforward approach to simplifying mobile services. Claure, the
first foreign-born Latino CEO in the history of the U.S. to lead a
telecommunications company, is very committed to engaging and connecting
with the Hispanic consumer, and this is the focus of the brand’s next
advertising campaign set to hit the air tonight.
The national television campaign features Marcelo Claure speaking to
Hispanic consumers about Sprint’s commitment to offering more mobile for
the money with “the best value in wireless,” as well as providing the
latest and greatest mobile devices. Claure’s comments are personable and
directly relatable to the Hispanic consumer – a task he takes quite
seriously given his Latino heritage and passion for the segment.
Sprint’s new campaign will debut tonight during the Latin Grammy Awards
on local Univision affiliates and will then hit the airways on all major
Hispanic TV networks as of Friday, November 21.
“As a Bolivian American, I understand what Hispanic consumers need from
us as their wireless provider,” said Marcelo Claure, Sprint Chief
Executive Officer. “We of course want to create the best customer
experience for our Hispanic customers. With more than a third of U.S.
Hispanics being foreign-born and most having relatives outside the U.S.,
I know how important it is for us to stay connected to our friends and
family.”
The new Spanish-language ad is just one of the many steps Claure is
taking to engage Hispanic customers. He recently drove the launch of new
data plans and international calling with Sprint Mexico & More 500, and
has significantly augmented marketing to the Hispanic consumer by
producing at least 7 new Spanish-language TV ads.
Sprint will continue to offer more relevant products and services,
including a robust family data plan as consumers demand and deserve more
value from their wireless carriers. The Sprint Family Share Pack offers
consumers who switch to Sprint the best value with 20GB of data for up
to 10 lines for $100 per month through 2015 after the waived access
charges, as well as unlimited talk, text and data while on the Sprint
network for $50/month with the Sprint Simply Unlimited plan on a
non-discounted new iPhone 6 (all monthly prices exclude taxes and fees).
Sprint also operates Boost Mobile, payLo, Sprint Prepaid and Virgin
Mobile USA which have direct appeal to the Hispanic consumer with the
option of no-contract, no long term commitment wireless services.
About Sprint:
Sprint (NYSE: S) is a communications services
company dedicated to delivering the best value in wireless. Sprint
served 55 million customers as of September 30, 2014 and is widely
recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; leading no-contract brands including
Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant
national and international push-to-talk capabilities; and a global Tier
1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the last four years. You
can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
Contacts:
Sprint
Media:
Oscar Meza, 817-680-2795
oscar.meza@sprint.com
Source: Sprint
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