Armando Rodriguez to lead sales and operations for the region,
including the U.S. Hispanic market
Company Website:
https://www.oath.com/
MIAMI -- (Business Wire)
Oath, a new Verizon company, resulting from the combination of AOL and
Yahoo brands, products, and operations, has defined its leadership
structure for Latin America. Armando Rodriguez will oversee all sales
and operations for the region, a position he has occupied at Yahoo since
2005.
Armando’s leadership team includes Henry Zamarripa, who will lead sales
for Spanish-speaking Latin America, Andre Izay, overseeing sales and
operations in Brazil, and Matthew Harris, leading sales for the U.S.
Hispanic market. In addition, Luiz Braz will lead platform solutions and
Melva Midi will oversee sales operations for the region.
Verizon, the largest telecom operator in the United States, acquired AOL
in 2015, and most recently completed its acquisition of Yahoo for $4.5
billion in early June. The integration of these two companies, which
will operate under the Oath umbrella, should take several months to
complete.
A global leader in digital and mobile, Oath is a house of more than 50
media and technology brands, including AOL.com, HuffPost, Yahoo Sports,
Yahoo Finance, BrightRoll, Flurry, ONE by AOL, TechCrunch and Tumblr, to
name a few. Today, the combined properties of Oath reach over 1 billion
people worldwide, with a goal of reaching 2 billion people by 2020. Oath
is shaping the future of media and building brands people love through
scaled audiences, trusted content, premium distribution and
differentiated data for thousands of the world’s leading advertisers.
"We are creating a transparent and reliable environment for advertisers
that combines relevant and differentiated content with a complete set of
data that gives us an in-depth understanding of more than 1 billion
people around the globe. This represents a huge opportunity for
advertisers in Latin America, where we’re seeing tremendous growth and
momentum,” says Armando Rodriguez.
Latin America remains a strong market for growth in digital advertising.
According to eMarketer, digital ad spend in Latin America is forecasted
to hit $8bn in 2017, growing to $11.6bn in 2020.
The company will host a series of events to introduce the Oath brand to
market and reinforce the opportunities for advertisers resulting from
the combination of its assets.
ABOUT OATH
Oath, a subsidiary of Verizon, is a values-led company committed to
building brands people love. We reach over one billion people around the
world with a dynamic house of 50+ media and technology brands. A global
leader in digital and mobile, Oath is shaping the future of media. For
more on Oath, visit www.oath.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170720005286/en/
Contacts:
Oath
Maya Komadina, 925-200-2469
mkomadina@oath.com
Source: Oath
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