- Retail lighting from Philips Lighting lets retailers deliver
location-based services to delight in-store digital shoppers
- NewPhilipsDay-Brite LED Linear SuspendedLBX
boosts growing Philips’ indoor positioning portfolio
- Location-based services are key to increased consumer adoption of
retailer apps according to study
Company Website:
http://www.lighting.philips.com
SOMERSET, N.J. -- (Business Wire)
Philips Lighting, a Royal Philips (NYSE: PHG, AEX: PHIA) company and
global leader in lighting, today announced it has expanded its
innovative LED connected lighting indoor
positioning system in North America. At the LIGHTFAIR
International tradeshow in San Diego, the company announced a new
luminaire, the Philips Day-Brite LED Linear Suspended LBX, adding to its
award-winning indoor positioning portfolio, which has been deployed
successfully with retailers Carrefour
in France and aswaaq
in the Middle East. The energy efficient lighting system enables
retailers to provide location-based services to shoppers’ smartphones to
help boost sales, drive operational efficiencies and increase customer
loyalty.
The Philips Day-Brite
LED Linear Suspended LBX is a connected luminaire, capable of being
integrated into the Philips’ indoor positioning system – where
individual light points transmit their location through a modulation of
light (using a technology called Visible Light Communication) that is
imperceptible to the human eye but not to a smartphone camera. Upon
downloading and switching on a retailer’s app, shoppers can access
location-based services, for example, to plot the optimum route through
the store to get items on their shopping list or to access product
information or special offers and discounts.
In addition, the new LBX provides the right light, ensuring evenly lit
merchandise from the top shelf to the bottom shelf, while improving
energy efficiency by 25% compared to conventional lighting. By being
connected, retailers can simply adjust the fixture’s lighting levels to
best match store activity levels, driving further energy savings.
“We are not just providing energy efficient LED lighting but the next
generation of indoor positioning technology to help retailers keep up
with the demands of modern shoppers,” said Amy Huntington, President of
Philips Lighting Americas. “Around the world, we have already delivered
on projects that demonstrate the potential of the Philips LED-based
indoor positioning system and location analytics. It’s clear that
shoppers want and expect these innovations, and we have an unmatched
ability to deliver end-to-end systems and services that empower
retailers to deliver them.”
A recent
Philips study revealed that more than 50% of retail consumers in the
US plan to use in-store retail apps powered with location-aware
features. This research identified a particular demand for
location-aware retail apps for DIY customers, with usage of such apps
predicted to grow from 19% today to 57% in the future.
“Philips Lighting has added a new suspended luminaire in North America
to its expanding indoor positioning portfolio. In March, at the Light
and Building trade show in Frankfurt, it demonstrated the ability to
provide location-based services indoors to an accuracy of around
15-30cm, which greatly improves upon alternative location-based
technologies such as beacons and GPS,” said Paul Bremner, Senior Analyst
(Lighting) at IHS.
To support US retailers in the rollout of location-based services,
Philips provides an offering in partnership with Aisle411, a leader in
digital store mapping, product search and analytics. Philips also works
with partners on retail app development, and provides the Philips indoor
positioning software development kit, as well as technical backend and
implementation support.
Notes to Editors
Privacy Protected
The Philips patented indoor positioning
system does not read information on a shopper’s smartphone and no
shopper data or personal data is being stored via the app or software.
Each light fixture transmits a one-way stream of digital information
using Visible Light Communication (VLC). This one-way data stream is
undetectable to the human eye but is picked up by the camera on the
smartphone. The shopper opts into the service by downloading the
retailer’s app. The coded location information is used by the app to
provide location-based services. The shopper can turn off the app at any
time.
About Philips Lighting
Philips Lighting, a Royal Philips
(NYSE: PHG, AEX: PHIA) company, is the global leader in lighting
products, systems and services. Our understanding of how lighting
positively affects people coupled with our deep technological know-how
enable us to deliver digital lighting innovations that unlock new
business value, deliver rich user experiences and help to improve lives.
Serving professional and consumer markets, we sell more energy efficient
LED lighting than any other company. We lead the industry in connected
lighting systems and services, leveraging the Internet of Things to take
light beyond illumination and transform homes, buildings and urban
spaces. In 2015, we had sales of EUR 7.4 billion and employed 33,000
people worldwide. News from Philips Lighting is located at http://www.philips.com/newscenter.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160426005283/en/
Contacts:
Philips Lighting
Melissa Kanter, +1-732-563-3994
melissa.kanter@philips.com
Source: Philips Lighting
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