Latest ByteMobile Mobile Analytics Report Examines Mobile Data Usage
Trends and the Impact this Behavior has on Carriers’ Networks
Company Website:
http://www.citrix.com
SANTA CLARA, Calif. -- (Business Wire)
The Citrix
ByteMobile Mobile Analytics Report published today for the first
quarter of 2013, provides insights into subscriber behavior and related
factors that determine quality of experience (QoE) for mobile data
services today. The findings highlight subscriber behavior on various
mobile applications and the impact this has on operator networks. In
conjunction with the report, consumer
survey findings were also published by the company to compare
consumer perspectives against behavior patterns. The data points to a
contrast between what mobile device owners think they know about their
devices and plans, and what the reality is when consuming content.
“These findings are unique in comparing actual subscriber behaviors on
wireless networks with what people think their usage patterns are like,”
said Chris Koopmans, vice president and general manager of Service
Provider Platforms, Citrix. “Combining the ByteMobile report with the
consumer survey provides additional insight into subscribers’ views of
their mobile experiences and the impact this behavior has on operators’
networks. This real-world data is further validation that network
providers need to improve their subscribers’ mobile experience in order
to differentiate their services and better monetize an increasing volume
of traffic.”
The Mobile Analytics Report summarizes data traffic patterns from a
global cross-section of Citrix ByteMobile customers’ mobile networks and
provides insight into the current state of the mobile ecosystem. The
report illustrates how subscribers use their wireless devices and the
impact of such use on operator networks. It also reveals subscriber use
of social networking and mobile health applications, quantifies the
impact of advertising on the mobile network, and highlights Web video
user experience statistics. Among the findings:
Health apps and games dominate mobile traffic
People are increasingly using mobile devices to support health goals and
track their fitness progress. Personal fitness applications dominate the
category, generating 50 percent of the total mobile health related data
traffic on wireless networks. Additionally, 39 percent of subscribers
use a fitness specific application, while 47 percent use a
pregnancy-related application. Interestingly, pregnancy monitoring
applications generate nine percent of the total mobile health related
data traffic on wireless networks.
Mobile gaming continues to be popular among subscribers. The report
found that the three most popular games played while connected to a
wireless network are Words with Friends, Temple Run and Angry Birds.
Video remains king of mobile traffic
The Mobile Analytics Report reveals that 20 percent of subscribers watch
mobile videos on a given day, with 74 percent of consumer survey
respondents seeking out most videos they watch. Of the videos consumed
on mobile devices, 92 percent are low-resolution video at 360p or less.
However, a majority of survey respondents (64 percent) said they thought
they were viewing high-resolution video. This indicates a clear
disconnect in the quality of video a subscriber thinks they are
consuming versus the reality. The latest report further reveals that two
out of 10 mobile subscribers watched video on mobile devices, generating
more than 50 percent of the total mobile data traffic on wireless
networks. Today, mobile video subscribers watch an average of two
minutes of video content at a time, doubling the time spent consuming
video as reported in the February
2010 Mobile Analytics Report.
The need for speed
In addition to video, mobile Web usage also consumes a large amount of
mobile data traffic, and the consumer survey shows that people require
speedy download times or they will abandon the effort. Nearly a third of
survey respondents give up in eight seconds or less, pointing to the
need for more mobile Web pages to download at this speed.
While approximately 50 percent of mobile Web pages download in eight
seconds or less across wireless networks, 20 percent of pages requested
take longer than 20 seconds to download. When it comes to a poor mobile
Web experience, more than half (51 percent) of mobile device owners
blame their provider, while 49 percent blame the website. The Mobile
Analytics Report confirms that wireless networks across North America
deliver the fastest Web page download times in the world.
Advertising consumes subscriber data allowance
The Mobile Analytics Report discovered mobile advertisements containing
video content generate 10 times more data per advertisement than those
without video. Interestingly, the report revealed the top four
advertising networks, both by subscriber reach and total data volume
generated, are owned by Google – Double Click, Google, Admob and 2mdn.
For smartphone subscribers, mobile advertisements consume one percent of
the total monthly data traffic generated. While minimal, this percentage
is expected to increase as mobile advertising continues to grow.
Methodology
The findings in the Citrix ByteMobile Mobile Analytics Report are
generated from Smart Capacity™ Mobile Analytics, the company’s mobile
data traffic reporting solution. The Mobile Analytics Report anonymously
sources data traffic statistics from 3G and 4G networks of Citrix
ByteMobile’s global tier-one customer base and provides insight into the
current state of the mobile ecosystem. Its findings have been cited
widely by industry market research firms and the media.
The consumer survey was conducted by Wakefield Research (www.wakefieldresearch.com)
on behalf of Citrix. It was distributed among 1,000 U.S. adult
smartphone or tablet owners ages 18 and older, between January 8 and 15,
2013, using an email invitation and an online survey. Quotas were set to
ensure reliable and accurate representation of the U.S. adult smartphone
or tablet owner population 18 and older.
About Citrix ByteMobile
Citrix ByteMobile® Smart Capacity platforms enable mobile operators to
deliver the best possible experience to their subscribers under all
network conditions and to differentiate their services based on
subscriber usage. The company’s solutions have been deployed in the
mobile networks of more than 130 operators worldwide to manage
escalating demand for capacity due to video and other rich multimedia
content and applications. With Smart Capacity, mobile operators can
improve utilization of existing capacity and control operating expenses,
while increasing revenue growth and profitability. To learn more, visit www.bytemobile.com.
About Citrix
Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile
workstyles—empowering people to work and collaborate from anywhere,
accessing apps and data on any of the latest devices, as easily as they
would in their own office—simply and securely. Citrix cloud computing
solutions help IT and service providers build both private and public
clouds—leveraging virtualization and networking technologies to deliver
high-performance, elastic and cost-effective services for mobile
workstyles. With market leading solutions for mobility, desktop
virtualization, cloud networking, cloud platforms, collaboration, and
data sharing, Citrix helps organizations of all sizes achieve the kind
of speed and agility necessary to succeed in an increasingly mobile and
dynamic world. Citrix products are in use at more than 260,000
organizations and by over 100 million users globally. Annual revenue in
2012 was $2.59 billion. Learn more at www.citrix.com.
ByteMobile, the ByteMobile logo, Smart Capacity, and Smart Capacity
at the Core are trademarks, service marks and/or registered trademarks
of Citrix Systems, Inc. in the United States and other countries. All
other trademarks, service marks and product names used herein are the
property of their respective owners.
For Citrix Investors
This release contains forward-looking statements which are made pursuant
to the safe harbor provisions of Section 27A of the Securities Act of
1933 and of Section 21E of the Securities Exchange Act of 1934. The
forward-looking statements in this release do not constitute guarantees
of future performance. Those statements involve a number of factors that
could cause actual results to differ materially, including risks
associated with the impact of the global economy and uncertainty in the
IT spending environment, including in revenue growth and recognition of
revenue, products and services, their development and distribution,
product demand and pipeline, economic and competitive factors, including
risks associated with international growth and IT consolidation, as well
as other risks detailed in the Company's filings with the Securities and
Exchange Commission. Citrix assumes no obligation to update any
forward-looking information contained in this press release or with
respect to the announcements described herein.
Contacts:
Citrix
Stacey Keegan, 408-327-7754
stacey.keegan@citrix.com
Twitter:
@ByteMobile
Source: Citrix