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BALLY TECH INC
Symbol U : BYI
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Bally Technologies is Driving Innovation to FADJA 2013 with Prominent Brands and Industry-Leading System Solutions

2013-03-28 09:01 ET - News Release


Company Website: http://BallyTech.com
LAS VEGAS -- (Business Wire)

Bally Technologies (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that new games and award-winning systems solutions will take center stage in booth no. 47 at the FADJA 2013 Andean Gaming Trade Show April 3-4 in Bogotá, Colombia.

Bally's NASCAR video slots will take center stage in booth no. 47 at the FADJA 2013 Andean Gaming Trade Show April 3-4 in Bogota, Colombia. (Photo: Business Wire)

“Bally is excited to exhibit for our fifth consecutive year in Colombia after what has been a record-setting year of innovation throughout our games, systems, and interactive businesses,” said Bally Technologies’ President and Chief Executive Officer Ramesh Srinivasan. “We are honored to once again participate in this very important South American gaming trade show.”

The Company will exhibit more than 30 unique game titles, as well as a wide array of cutting-edge system offerings. Games expected to draw a crowd are world-class licensed brand games The Beach Boys™ and Betty Boop’s Fortune Teller™ − topped by the Colombia launch of our new NASCAR® Video Slots featuring a high-energy auto-racing theme that delivers anticipation, thrills, and tremendous entertainment.

“Attendees will experience some of the most exciting game content and advanced system technologies currently available to casino operators,” said Bally Technologies’ Senior Director of Sales & Operations Latin America Ricardo Regner. “Bally will introduce our first multi-game pack in Latin America, as well as showcase our ALPHA 2 PRO Series™ cabinets, trailblazing play mechanics, and floor-wide bonusing applications that keep players engaged.”

World-Class Licensed Brands Return to FADJA

NASCAR Video Slots

The NASCAR video slot features a lineup of who’s who in racing royalty – Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. NASCAR is delivered on Bally’s ALPHA 2™ Pro Series™ V22/32 cabinet with a near-area progressive jackpot award. Players select their favorite driver and the game screens change to reflect that driver’s team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus.

Show participants should also look for Cash Wizard™ and its superb follow-up game, Cash Wizard Tiki Magic™, a 1080p high-definition game featuring a new mystical character, Ms. Magic, three new thrilling base-game bonus features, and two fun Wizard Bonus Bet features. Also prominently featured is the Company’s first player-selectable language game Shadow Diamond™ that’s part of the recently announced partnership with High 5 Games, and a Multi-Game Pro 22/22 game suite.

Systems Business Excites Players

FADJA visitors will also experience Bally’s iVIEW Display Manager™ (DM), the award-winning picture-in-picture-style player-user-interface that enables gaming operators to choose where on the game they want to display player information and bonusing promotions. iVIEW DM delivers a full interactive experience that can highlight the resort’s amenities and venues – functioning as a kiosk at the slot machine.

Bally’s Elite Bonusing Suite™ (EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the players experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards. EBS and iVIEW DM have delivered world-record-setting floor-wide slot tournaments and virtual-racing events that add tremendous levels of energy and excitement on the casino floor.

For more information, please visit the Company’s website or virtual newsroom.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc. Betty Boop’s Fortune Teller and Betty Boop’s Love Meter©2013 King Features Syndicate, Inc.™ Hearst Holdings, Inc. www.BettyBoop.com. The Beach Boys is a trademark of Brother Records, Inc. and is used under license by Bally Gaming, Inc. ©2013.

Contacts:

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

Source: Bally Technologies, Inc.

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