GARDENA, Calif. -- (Business Wire)
Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby
International Inc. (Pink Sheets: CSBI), teamed up with priceline.com to
ensure that expert “Negotiator” William Shatner has the coolest wheels
to make the best deals for travelers across the country. In the latest commercial
from priceline.com to promote its Express Deals(sm) hotel reservation
service, Shatner and his daughter, played by The Big Bang Theory’s
Kaley Cuoco, roar across the screen in a big block Shelby Cobra.
“The Shelby Cobra is one of the most recognized and iconic performance
vehicles of all time,” said Tracey Smith, Carroll Shelby Licensing
president. “It represents all the best attributes of the Shelby brand
and we’re thrilled to see it featured in such a cool way. The Cobra
makes a great stand-out visual for priceline.com’s message with a fun
nod to pop-culture.”
The Cobra 427 plays an important role in the TV commercial as Priceline
Negotiator William Shatner drops his daughter off with a clan of monks
at a mysterious dojo on the top of a deserted mountain. Twenty years
later, and cruising in the same fashionable wheels, Shatner picks up his
matured daughter played by Cuoco. She is now as savvy as her famous
father in finding consumers the best travel deals.
“The choice of a Shelby perfectly complemented our message,” said
priceline.com Chief Marketing Officer Brett Keller. “The Negotiator is a
suave, super-spy type character and needed sophisticated wheels to
match. William Shatner and Kaley Cuoco appeal to multiple generations,
and we needed an automobile with timeless appeal that resonates across
all those age groups. The Cobra is a perfect fit.”
Express Deals is priceline.com's newest and most family-friendly hotel
reservation service that can save travelers up to 45 percent without
bidding on a room. With Express Deals, customers choose the city,
neighborhood and star-level hotel they want, see its amenities and, in
some cases, even specify the bedding they want. Visit www.priceline.com
for the best deals on hotels, flights, rental cars, vacations and
To learn how to become an official Carroll Shelby brand licensee, log on
or call (310) 914-1843.
About Carroll Shelby Licensing
Automotive manufacturer and entrepreneur Carroll Shelby was one of the
most famous and successful high performance visionaries in the world. He
was also a pioneer for modern automotive licensing programs. Beginning
in the 1960s, he began licensing his name and designs for various
products. He founded Carroll Shelby Licensing Inc., which is the
exclusive holder of trademarks and vehicle design rights for some of the
most famous muscle cars and high-performance vehicles. CSL also holds
trademark rights for Shelby-branded apparel, accessories and
collectibles. For more information about the company or licensing
opportunities, call (310) 914-1843, or fax (310) 538-8189 or write to
Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248
or visit www.CarrollShelby.com,
About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel
reservations, with over 270,000 participating hotels worldwide. The
Group is composed of four primary brands - Booking.com, priceline.com,
Agoda.com and Rentalcars.com - and several ancillary brands. The
Priceline Group provides online travel services in over 180 countries in
Europe, North America, South America, the Asia-Pacific region, the
Middle East and Africa.
Booking.com is the number one online hotel reservation service in the
world, offering over 260,000 hotels (as of January 1, 2013), and is
available in 41 languages. More recent hotel counts are available on the
Booking.com website. Priceline.com gives leisure travelers multiple ways
to save on their airline tickets, hotel rooms, rental cars, vacation
packages and cruises. In addition to getting compelling published
prices, travelers can take advantage of priceline.com's famous Name Your
Own Price® service, which can deliver the lowest prices available, or
the recently added Express DealsSM, where travelers can take advantage
of hotel discounts without bidding.
Agoda.com is an Asia-based online hotel reservation service that is
available in 38 languages. Rentalcars.com is a multinational car hire
service, offering its reservation services in over 6,000 locations.
Customer support is provided in 40 languages.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130221005273/en/
Carroll Shelby Licensing Inc.
Jennifer Groff, 214-520-3430 ext. 307
Source: Carroll Shelby Licensing Inc.
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