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Shelby Cobra Featured in Priceline Commercial alongside William Shatner and Kaley Cuoco

2013-02-21 10:03 ET - News Release

Company Website: http://www.shelbylicensing.com/
GARDENA, Calif. -- (Business Wire)

Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby International Inc. (Pink Sheets: CSBI), teamed up with priceline.com to ensure that expert “Negotiator” William Shatner has the coolest wheels to make the best deals for travelers across the country. In the latest commercial from priceline.com to promote its Express Deals(sm) hotel reservation service, Shatner and his daughter, played by The Big Bang Theory’s Kaley Cuoco, roar across the screen in a big block Shelby Cobra.

“The Shelby Cobra is one of the most recognized and iconic performance vehicles of all time,” said Tracey Smith, Carroll Shelby Licensing president. “It represents all the best attributes of the Shelby brand and we’re thrilled to see it featured in such a cool way. The Cobra makes a great stand-out visual for priceline.com’s message with a fun nod to pop-culture.”

The Cobra 427 plays an important role in the TV commercial as Priceline Negotiator William Shatner drops his daughter off with a clan of monks at a mysterious dojo on the top of a deserted mountain. Twenty years later, and cruising in the same fashionable wheels, Shatner picks up his matured daughter played by Cuoco. She is now as savvy as her famous father in finding consumers the best travel deals.

“The choice of a Shelby perfectly complemented our message,” said priceline.com Chief Marketing Officer Brett Keller. “The Negotiator is a suave, super-spy type character and needed sophisticated wheels to match. William Shatner and Kaley Cuoco appeal to multiple generations, and we needed an automobile with timeless appeal that resonates across all those age groups. The Cobra is a perfect fit.”

Express Deals is priceline.com's newest and most family-friendly hotel reservation service that can save travelers up to 45 percent without bidding on a room. With Express Deals, customers choose the city, neighborhood and star-level hotel they want, see its amenities and, in some cases, even specify the bedding they want. Visit www.priceline.com for the best deals on hotels, flights, rental cars, vacations and cruises.

To learn how to become an official Carroll Shelby brand licensee, log on to www.ShelbyLicensing.com or call (310) 914-1843.

About Carroll Shelby Licensing

Automotive manufacturer and entrepreneur Carroll Shelby was one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs. Beginning in the 1960s, he began licensing his name and designs for various products. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843, or fax (310) 538-8189 or write to Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248 or visit www.CarrollShelby.com, www.shelbylicensing.com or www.carrollshelbyinternational.com.

About The Priceline Group

The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations, with over 270,000 participating hotels worldwide. The Group is composed of four primary brands - Booking.com, priceline.com, Agoda.com and Rentalcars.com - and several ancillary brands. The Priceline Group provides online travel services in over 180 countries in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa.

Booking.com is the number one online hotel reservation service in the world, offering over 260,000 hotels (as of January 1, 2013), and is available in 41 languages. More recent hotel counts are available on the Booking.com website. Priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express DealsSM, where travelers can take advantage of hotel discounts without bidding.

Agoda.com is an Asia-based online hotel reservation service that is available in 38 languages. Rentalcars.com is a multinational car hire service, offering its reservation services in over 6,000 locations. Customer support is provided in 40 languages.


Carroll Shelby Licensing Inc.
Jennifer Groff, 214-520-3430 ext. 307

Source: Carroll Shelby Licensing Inc.

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