Annual list blends favorite brands and Target exclusives, while
new assortment focuses on learning and creative play benefits
MINNEAPOLIS -- (Business Wire)
Target Corp. (NYSE:TGT) today unveiled its annual list of top
toys for the upcoming holidays, as well as a new and expanded
assortment of boutique
brand toys that are designed to inspire creative play.
(Photo: Business Wire)
Through partnerships with dozens of specialty toy brands, including Wonderology,
Hape,
Mindware
and more, Target is offering hundreds of toys in stores and at
Target.com that have traditionally only been found at small boutiques.
The boutique brand toys focus on play patterns such as discovery,
exploration and imagination that promote child development. First
available in August, the assortment boasts high quality construction and
includes animal figures and play sets, wooden toys, arts & crafts,
science kits and more.
“One of this year’s top toy trends is to focus on how creative play
helps children advance cognitive development, increase exploration and
recognize their abilities to function in the world,” said Ken Seiter,
Vice President, Strategic Communications, Toy Industry Association. “We
are excited to see Target emphasizing the importance of creative play by
offering this new and expanded assortment.”
“As we approach the holidays, guests can count on Target whether they’re
searching for the toy that everyone is talking about or the game that
will be sure to spark a child’s imagination,” said Kathee Tesija,
executive vice president and chief merchandising and supply chain
officer, Target. “Target is dedicated to offering our guests an expansive
toy assortment to help them find the perfect gift for every kid on
their list.”
TARGET’S TOP TOY LIST
Target’s top toy list includes an expanded selection of kid-focused
electronic items as well as the toys that will be most in demand this
holiday season. Partnering with top manufacturers to identify the
hottest kids’ gifts for the season, the list features kids’ favorite
brands, Target exclusives and selections for boys and girls of all ages.
Toys are highlighted by age to easily identify the right gift for every
child:
9 Months to 3 Years
4 Years to 6 Years
7 Years to 9 Years
Kids’ 10 Years and Up
TARGET’S BOUTIQUE BRAND TOYS
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,925
stores – 1,795 in the United States and 130 in Canada – and at http://www.target.com
. Since 1946, Target has given 5 percent of its profit to
communities, that giving equals more than $4 million a week. For more
information, visit Target.com/Pressroom. For a behind-the-scenes look at
Target, visit ABullseyeView.com or follow @TargetNews on Twitter.
For more information, visit Target.com/Pressroom.
Note: Target welcomes the media to its stores. To contact your local
store about shooting b-roll or photos or to request a local interview,
please visit “Find a Store” at Target.com
and contact the Leader on Duty. You also may visit Target.com/Pressroom
to access product information, photos, and more.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140916005258/en/
Contacts:
Target Public Relations
Jamie Bastian, 612-761-7795
or
Target
Media Hotline
612-696-3400
Source: Target Corporation
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