- Highly anticipated series next up for lighting track
- Exclusive footage to be previewed at South by Southwest
AUSTIN, Texas -- (Business Wire)
Syfy, the media destination for imagination-based entertainment, and
Philips (NYSE: PHG; AEX: PHIA), the global leader in lighting, announce
the continuation of their award-winning partnership with Syfy’s
upcoming, highly anticipated epic series, “The Expanse.”
Steven Strait stars as Holden in Syfy's upcoming series The Expanse. (Photo: Business Wire)
Building on the success of Syfy’s Sharknado 2 and 12 Monkeys,
Syfy and Philips Hue will offer viewers the ability to enhance The
Expanse experience with a unique “light track” that uses audio cues
and translates them into ambient lighting effects. For each episode in
the 10-episode series, the Philips Hue bulbs change color and intensity
to reflect scenes in the show, adding heightened engagement and a new
dimension to immersive television.
The Expanse, the most ambitious series in Syfy history, will
premiere fourth quarter 2015. Based on The New York Times’ bestselling
series, The Expanse stars Thomas Jane (The Punisher, Hung),
Steven Strait (Magic City, City Island) and Shohreh
Aghdashloo (24, The House of Sand and Fog). The thrilling
series is set two hundred years in the future, after mankind has
colonized the solar system. A hardened detective (Jane) and a rogue
ship’s captain (Strait) come together for what starts as the case of a
missing young woman and evolves into a race across the solar system to
expose the greatest conspiracy in human history.
To celebrate this next step for lighting and television, Syfy and
Philips are offering a first look at The Expanse at this year’s Film
and Interactive Fusion Party on Saturday, March 14 at SXSW in
Austin, Texas. Film, Interactive, Gold and Platinum Badges attendees at
SXSW will get an exclusive look at the highly anticipated drama, set to
a light-track that matches the action on screen with Philips Hue bulbs’
connected lighting experience. Attendees will also have the opportunity
to see Philips connected commercial Color Kinetics LEDs and control
systems at work inside the venue.
“Syfy is consistently at the forefront of utilizing technology for
transmedia storytelling,” said Matthew Chiavelli, Vice President,
Digital Media & Strategy, Syfy. “The footage we are seeing from The
Expanse has us incredibly excited about utilizing technology with
Philips to the fullest. Not only do we have outer space as a canvas -
but the special effects and action will make this our most compelling
Philips Hue experience to date.”
“As connected lighting experts, we continue to create new and innovative
ways for consumers to engage with and experience light,” said Amy
Huntington, president, Philips Lighting - Americas. “Working with Syfy
on 12 Monkeys, Sharknado, and Sharknado 2, we have
pioneered unique lighting experiences, changing the way viewers interact
with their favorite TV shows and movies and our partnership continues to
set new standards in home entertainment.”
Collaborations with developers and partners like Syfy underline the
flexibility of what is the leading connected lighting system for the
home. With more than 230 third-party apps, Philips Hue can sync your
lights to music, simulate a sunrise effect, flash your team colors when
they score and even wake you gently in the morning. Just as 12 Monkeys
and Sharknado 2 opened the door to a new dimension in TV viewing, The
Expanse will push the envelope to a whole new level, perhaps
redefining the very way people will watch TV in the future.
To download Syfy Sync:
http://bit.ly/1b2l7um
To purchase Philips Hue:
http://meethue.com/
To learn more about “The Expanse”:
http://www.syfy.com/theexpanse
Syfy is a media destination for imagination-based entertainment.
With year round acclaimed original series, events, blockbuster movies,
classic science fiction and fantasy programming, a dynamic Web site (www.syfy.com),
and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport
to limitless possibilities. Originally launched in 1992 as SCI FI
Channel, and currently in 96 million homes, Syfy is a network of
NBCUniversal, one of the world's leading media and entertainment
companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy.
Imagine Greater.)
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people’s lives through
meaningful innovation in the areas of Healthcare, Consumer Lifestyle and
Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of
EUR 21.4 billion and employs approximately 105,000 employees with sales
and services in more than 100 countries. The company is a leader in
cardiac care, acute care and home healthcare, energy efficient lighting
solutions and new lighting applications, as well as male shaving and
grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150313005256/en/
Contacts:
Syfy PR Contact:
Syfy / NBC
Universal Communications
Paul Campbell, 212-664-3673
Paul.Campbell@nbcuni.com
or
Philips
PR Contact:
Philips/Lighting Communications
Silvie
Casanova, 978-657-7467
silvie.casanova@philips.com
Source: Royal Philips
© 2024 Canjex Publishing Ltd. All rights reserved.