Highlights Commitments to Simple Ingredients, Affordable and
Craveable Food
IRVINE, Calif. -- (Business Wire)
Taco Bell® today shared details of its most comprehensive commitment to
offering food for all by providing more choices with simpler ingredients
and fewer additives. This promise of quality food at a great value is at
the center of the brand’s identity. Today’s customers want simplicity,
transparency and choice in the foods they eat, and Taco Bell is meeting
these needs while continuing to serve food that’s always craveable, fun,
affordable and convenient.
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Taco Bell® Announces Next Steps In Its Food For All Journey (Photo: Business Wire)
“People haven’t slowed down, and more than ever want quality and
convenience,” said Brian Niccol, CEO, Taco Bell Corp. “They are seeking
more information and a variety of options they can customize to meet
their lifestyle, without giving up the flavors they love or the
innovative food they expect at Taco Bell. They’re also telling us less
is más when it comes to ingredients, so we’re simplifying with natural
alternatives and staying true to who we are and what makes us unique.”
Ingredient Simplification
By the end of 2015, Taco Bell plans to remove all artificial flavors and
colors, replacing them with natural alternatives in their food. They
will also remove other additives like added trans fat, and will replace
unsustainable palm oil with sustainable, RSPO-certified palm. And by the
end of 2017, Taco Bell will look to remove additional artificial
preservatives and additives where possible.
These simplifications impact more than 95 percent of Taco Bell core food
items across its menu, not including beverages and co-branded items.
These changes will not compromise the taste and flavors enjoyed at Taco
Bell.
This commitment marks the latest step in Taco Bell’s food journey, which
has included a 15 percent sodium reduction across the menu, the removal
of all kid’s meals from the menu in U.S. stores, and the introduction of
the Cantina Power Menu™ for fans looking for protein and nutrient-rich
produce menu items. Over the years, Taco Bell has also removed additives
such as BHA/BHT, HVPs, MSG and Azodicarbonamide from its food.
“We’re part of an exciting time – a food revolution,” said Liz Matthews,
Chief Food Innovation Officer, Taco Bell Corp. “Today’s customers are
more curious and interested about food than ever. They want to
understand what they’re eating and expect to know more about it. Their
exploration in food is a journey, and one that we have also been on for
the past 10 years. We are excited to bring new tools and the right
information that is relevant to our fans today. We’re making it easy for
them to understand what’s in our food and providing options for all of
today’s lifestyles and price points. We’re not stopping here, and we are
thrilled to bring our fans along.”
Transparency
As one of the first quick service restaurants to post ingredient
statements and full nutrition information online, transparency has been,
and always will be, an important part of Taco Bell’s food journey. Its
latest tools for customers to make informed decisions include refreshing
Taco Bell’s website with more user-friendly ingredient
statements, as well as a new nutrition
calculator. Customers can access this information at any time –
whether it’s on the brand’s website or via mobile device.
Choices for All Lifestyles
Taco Bell understands that consumers’ dietary and lifestyle needs are
unique and highly personalized, and Taco Bell is committed to offering
an evolving menu with more relevant options to meet changing lifestyles.
At Taco Bell, it’s about blending cultural relevance in a unique way. So
whether customers are interested in going meatless, looking for menu
items that are made without gluten, are high in protein – or even if
they just want their favorite indulgent item – Taco Bell has food for
all.
About Taco Bell Corp.
Taco
Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the
nation's leading Mexican-inspired quick service restaurant. Taco Bell
serves made to order and customizable tacos, burritos, and specialties
such as the exclusive Doritos® Locos Tacos, high-protein Cantina Power®
Menu and lower in calories options like the Fresco
Menu. Taco Bell Breakfast offers portable, classic items such as the
A.M. Crunchwrap®, Biscuit Taco and signature burritos. The company
encourages customers to “Live Más,” both through its food and in ways
such as its Feed
The Beat® music program and its nonprofit organization, the Taco
Bell Foundation. Taco Bell and its more than 350 franchise organizations
have more than 6,000 restaurants across the United States that proudly
serve more than 42 million customers every week.
Like: Facebook.com/tacobell
Follow: @TacoBell
(Twitter) and tacobell
(Instagram) @tacobell (Periscope)
Subscribe: YouTube.com/tacobell
View source version on businesswire.com: http://www.businesswire.com/news/home/20150526005247/en/
Contacts:
Taco Bell Corp.
Alec Boyle, 949-863-8423
Alec.Boyle@yum.com
or
DJE
Holdings
Allie Marsh, 310-566-2295
Allie.Marsh@zenogroup.com
Source: Taco Bell Corp.
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