Holiday Shoppers Will Find Free Shipping, New Apps, Exclusive
Products and Partnerships, and more
MINNEAPOLIS -- (Business Wire)
Target
Corporation (NYSE: TGT) today announced new initiatives for the
holiday season centered on irresistible products, unbeatable value and
guest-friendly services – including new and enhanced digital tools and
free shipping on all Target.com orders now through Dec. 20.
“Target is poised to deliver an unparalleled holiday shopping season.
We’ve been building capabilities that put us in a strong starting
position, including the right digital tools and a broad assortment of
unique, on-trend merchandise. Our value proposition will be unrivaled,
with compelling promotions and an exceptional shopping experience online
and in our stores,” said Brian Cornell, Chairman of the Board and CEO,
Target. “It’s about delivering on our promise of ‘Expect More. Pay
Less,’ and when we do that, Target is impossible to beat.”
Tools and Services
With conversion on Target’s digital channels up 40 percent this year,
guests are turning to Target.com for more of their shopping. To make it
even easier for guests, for the first time, Target will offer free
shipping on all Target.com orders for the holidays, now through Dec. 20.
Additionally, more than 65,000 items are now available for Store Pickup
on Target.com and 80 percent of orders are fulfilled within one hour,
making it a convenient option for busy shoppers through Christmas Eve.
Target will launch a Wish List app beginning Oct. 31— a modern and
digital take on the classic tradition of creating holiday wish lists for
parents and kids. Kids can add must-have items to their list, while
parents can share the list with friends and family. Target’s Wish List
app also offers an augmented reality feature that works with Target’s
Kids’ Gifting catalog. Plus, guests can save 10 percent on their Wish
List on one day of their choosing before Nov. 26. The app can be
downloaded on Apple and Android mobile and tablet devices or printed on
the registry kiosks in Target stores.
Additionally, mobile and tablet apps are re-launching in time for the
holidays. With these enhancements, guests will find it even easier to
locate and purchase what they’re looking for using interactive store
maps and shopping lists as well as streamlined checkout including, Apple
pay in the iPhone app.
Unbeatable Value
Target has created more ways than ever for guests to get unbeatable
value all season long, including weekly sales, weekend promotions and
exclusive deals on Target.com and Cartwheel, Target’s industry-leading
savings app. Cartwheelwill offer daily deals for its more than 10 million users, and
from Nov. 2 to Dec. 24, Cartwheel will offer 50 percent off a different
toy every day. The app will have new features for the holidays,
including special deals for top users, personalized recommendations and
a select number of popular offers that do not expire.
For the third year, Target is extending the timeframe of its Price
Match Policy for the holiday season beyond the typical seven day
window. If a guest purchases a qualifying item at Target between Nov. 1
and Dec. 24 and then finds it for less at Target.com, a local
competitor’s printed ad or at select online retailers, Target will match
that price. For more details, including terms and conditions, visit Target.com/morereasons.
As always, REDcard holders get five percent off nearly all purchases,
free shipping at Target.com, and an extra 30 days for returns. Since
five percent REDcard
Rewards rolled out in 2010, Target has saved guests more than $2
billion and will thank guests for their loyalty with perks throughout
the holiday season.
Top Holiday Gifts
Target has it all for the holidays, from top national brands to
exclusive giftable items that can only be found at Target, including:
-
Top electronics gifts for all ages, including Beats
by Dre, Apple
iPhone,
Skylanders Trap Team and exclusive iPhone cases designed by
Brooklyn-based graphic designer and letterer, Dana Tanamachi.
- TOMS
for Target, featuring more than 50 items including apparel and
accessories, shoes and home goods all priced under $50. In addition to
the five percent of its profit Target gives to communities every day,
Target will donate blankets, meals or shoes to people in need for each
TOMS item purchased. The collection will be available beginning Nov.
16 for a limited-time-only.
- Annie
for Target by Renée Ehrlich Kalfus, a limited-edition collection
of girls’ apparel and accessories inspired by the remake of this
family-favorite movie, all under $30 and available beginning Nov. 16.
-
A beautiful, limited-time-only collection of American-made scarves,
throws and handbags from the 150-year-old Faribault
Woolen Mills in Minnesota. Available beginning Nov. 2 exclusively
through Target’s digital channels.
-
Fitness and travel accessories in unique and retro prints, designed by
London-based artist, Orla Kiely, available exclusively at Target.
-
Exclusive Threshold
and Nate
Berkus at Target home décor and entertaining items.
-
Cozy, stylish apparel and accessories for the whole family featuring
key seasonal elements like cashmere blend, genuine leather and faux
fur.
-
Top Toys, including exclusive Disney
Frozen My Size Dolls, Wubble
Bubble Ball and Zoomer
Dino - Boomer and Target’s Boutique Brand toys from brands such as Wonderology,
Hape
and Mindware.
-
Exclusive beauty products at a great value, including luxe brushes and
bags by Sonia
Kashuk, new holiday gift sets from Pixi
by Petra and an assortment of makeup palettes, fragrances and hair
appliances.
Partnership with STORY
This holiday, Target will partner with innovative New York retailer STORY.
STORY brings an editorial lens to retail and reinvents itself every four
to eight weeks—from merchandise and store design, to floor plans and
fixtures—bringing to light a new theme or trend. From Target’s design
partnerships to its everyday collections, STORY will curate its favorite
holiday treasures from Target, alongside its other must-have items for
the season, beginning Nov. 5.
“Working with STORY will give holiday shoppers in Manhattan a new way to
discover Target’s brand and products,” said Kathee Tesija, Chief
Merchandising and Supply Chain Officer, Target. “This unique concept
will also provide a testing ground for us to continue to understand how
merchandising and product curation influences our guests.”
Holiday Marketing Campaign
Target's marketing campaign will encourage people of all ages to let
loose, give into the spirit and feel the unmistakable joy of the holiday
season. The advertising, which will start to run on Nov. 2, will boldly
embrace the iconic elements that make Target, Target—using the red,
white and Bullseye that guests love. The campaign will include
broadcast, radio, out-of-home and catalogs with an increase in digital
media support by 50 percent. Target stores will be transformed with fun
and whimsical in-store décor created in partnership with David Stark
Design, one of the top event design agencies in the world.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,934
stores – 1,801 in the United States and 133 in Canada – and at
Target.com. Since 1946, Target has given 5 percent of its profit to
communities, that giving equals more than $4 million a week. For more
information, visit Target.com/Pressroom.
For a behind-the-scenes look at Target, visit ABullseyeView.com
or follow @TargetNews
on Twitter.
For more information, visit Target.com/Pressroom.
Contacts:
Target Public Relations
Jenna Reck, 612-761-5829
or
Target
Media Hotline, 612-696-3400
Source: Target Corporation
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