Company Website:
https://www.visualiq.com/
NEEDHAM, Mass. -- (Business Wire)
Visual
IQ, a Nielsen company (NYSE: NLSN), today announced that the
company’s CMO, Wayne St. Amand, will host a session at Attribution
Accelerator: The Future of Marketing Measurement. The session,
“Marketing Intelligence: Solving the Real-World Puzzle of People-Based
Marketing,” will take place on October 12 at the Time, Inc. office in
New York City.
What: The rise of people-based marketing, propelled by heightened
consumer expectations and their complex, multi-channel, multi-device
journeys, has forced marketers to rethink traditional approaches. In
this session, St. Amand will present a mix of real-world case studies
and use-case data to showcase how combining the power of audience
insight with attribution provides the actionable intelligence marketers
need to deliver on the promise of people-based marketing.
Why: For marketers, understanding the end-to-end consumer journey
across multiple channels and devices is a challenging and complex task.
To orchestrate coordinated, relevant experiences that drive meaningful
business results, marketing messages and tactics must be tailored to
different audiences depending on where they are in their journey. By
identifying customers and prospects across channels and devices and
marrying their unique profiles with tactical marketing performance,
marketers can effectively optimize their budgets across all touchpoints,
while delivering coordinated messages and experiences that drive the
online and offline success metrics they care about most.
Who: A marketing technology and measurement veteran,St.
Amandis the CMO of Visual IQ, where he is responsible for
driving business expansion of the company's Marketing Intelligence
Platform through global marketing and training efforts.
When: The session will take place on Thursday, October 12 from
11:45 a.m. – 12:00 p.m. ET on the Mainstage.
Where: The Attribution Accelerator is taking place on October 12,
2017 at the Time, Inc. office in New York City. The conference is a
unique forum designed and curated entirely by industry experts to
increase the pace of attribution innovation, fortify the science, and
galvanize the industry toward new solutions. More details, including
registration information, can be found on the event
website.
About Visual IQ
Visual IQ, a Nielsen company (NYSE: NLSN),
is the world’s leading marketing intelligence software provider.
Leveraging its rich history of marketing attribution expertise, the
company provides a single platform for analyzing consumer profiles in
combination with tactical marketing performance across all channels and
devices. By combining the power of audience and attribution, its
Marketing Intelligence Platform provides the real-time insight brands
and agencies need to optimize marketing and advertising performance by
audience segment and drive the online and offline success metrics they
care about most. Visual IQ can be reached at info@visualiq.com
or by visiting www.visualiq.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171005005197/en/
Contacts:
Version 2.0 Communications for Visual IQ
Libby Botsford,
617-426-2222
lbotsford@v2comms.com
Source: Visual IQ
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