Adobe Named a Leader for the Seventh Year in a Row; Placed Furthest
in Completeness of Vision
Company Website:
http://www.adobe.com
SAN JOSE, Calif. -- (Business Wire)
Adobe (NASDAQ:ADBE) today announced it has been positioned by Gartner,
Inc. as a Leader in the 2017
“Magic Quadrant for Web Content Management” research report. Adobe
was one of 18 vendors evaluated in the report and is positioned furthest
for completeness of vision. The evaluation criteria for completeness of
vision includes market understanding and strategy; sales strategy;
offering (product) strategy; business model; vertical, industry and
geographic strategy; and innovation.
“As brands embrace digital transformation to meet rising customer
expectations, Adobe Experience Manager, as part of Adobe Marketing
Cloud, provides mid-market and enterprise brands a critical advantage to
address this challenge,” said Aseem Chandra, vice president, Adobe
Experience Manager and Adobe Target. “We believe Gartner’s report
underscores our customers’ success in transforming their business and
delivering experiences that delight their customers.”
“Implementing Adobe Experience Manager has revolutionized our process
and our productivity has increased 40-fold,” said Dave DeMaria, vice
president of corporate marketing, Synopsys. “Adobe is inspiring us to
rethink digital content delivery. With Experience Manager, we are
becoming an agile, forward-thinking company.”
Adobe
Experience Manager in Adobe
Marketing Cloud, part of Adobe
Experience Cloud, enables brands to easily manage content and
assets, and compose engaging digital experiences across channels and
properties. Intuitive authoring tools combined with artificial
intelligence through Adobe
Sensei accelerate the delivery of the most engaging experiences
across web, mobile, in-venue screens and IoT devices at scale. Brands
benefit from the ability to connect assets created in Adobe
Creative Cloud and user-generated content to assets management and
delivery in Experience Manager. Integration with other Adobe Marketing
Cloud capabilities enables brands to perform more advanced analysis,
optimization and predictive modeling on the impact of content.
Experience Manager customers include HFF, Hyatt, Mastercard, Philips,
Sony Interactive Entertainment, Sydney Opera House, UBS and Zebra
Technologies.
According to Gartner, “Leaders should drive market transformation.
Leaders have the highest combined scores for Ability to Execute and
Completeness of Vision. They are doing well and are prepared for the
future with a clear vision and a thorough appreciation of the broader
context of digital business. They have strong channel partners, a
presence in multiple regions, consistent financial performance, broad
platform support and good customer support. In addition, they dominate
in one or more technologies or vertical markets. Leaders are aware of
the ecosystem in which their offerings need to fit.” A complimentary
copy of the Gartner, Inc. July 26, 2017 “Magic Quadrant for Web Content
Management” research report is available here
and the blog post is here.
Source: Gartner, Inc. Magic Quadrant for Web Content Management, Mick
MacComascaigh, Jim Murphy, July 26, 2017
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including all warranties of merchantability or fitness
for a particular purpose.
About Adobe Marketing Cloud
Adobe Marketing Cloud, part of Adobe
Experience Cloud, empowers marketers to deliver experiences that
differentiate their brands. Adobe Marketing Cloud includes Adobe
Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe
Primetime, and helps brands manage, personalize, optimize and
orchestrate content, campaigns and customer journeys. The tie-in with
Adobe Creative Cloud makes it easy to quickly activate creative assets
across all marketing channels. Brands such as Barclays, Hyatt,
Mastercard, NetApp, Philips, Scottrade, Sony Interactive Entertainment,
Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and
Resorts use Adobe Marketing Cloud.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170804005171/en/
Contacts:
Adobe
Melissa Chanslor, 415-832-5489
chanslor@adobe.com
Holly
Little, 415-832-6833
hlittle@adobe.com
Source: Adobe
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