Company Website:
http://www.pbibank.com
LOUISVILLE, Ky. -- (Business Wire)
Porter Bancorp, Inc. (NASDAQ: PBIB), parent company of PBI Bank,
announced today thatPBI
Bank, Inc. has formed a partnership with RLF
Communications, LLC for marketing communications support following a
rigorous review and bid process. The bank’s senior leadership team
selected RLF Communications from amongst several marketing agencies that
presented on their strategic capabilities, level of experience, depth of
banking industry knowledge and tactical executions.
“PBI Bank is poised for growth in both our metro and rural markets and
to expand and enhance our product and service offerings,” said John T.
Taylor, PBI Bank President and CEO. “Given the breadth and scope of our
market area in Kentucky, we recognized that an important part of that
growth is predicated on defining a strong, meaningful brand and
reconnecting with the many communities we serve.”
Taylor added that RLF Communications demonstrated particular strength
and depth in financial services marketing, advertising and public
relations. RLF Communications conducts regional and national campaigns
for its clients in the southeast and south central regions of the U.S.,
and has been consistently recognized with awards and honors for its
creativity, execution and driving successful results.
“We are extremely pleased to partner with PBI Bank and help them define
and communicate their story, value proposition and competitive
differentiators,” said Monty Hagler, RLF Communications President and
CEO. “PBI Bank has a clear strategic vision for growth in both its
retail and commercial lines of business, and we look forward to
supporting the work around that vision to raise the profile of PBI Bank
in the communities where the bank operates.”
About Porter Bancorp, Inc.
Porter Bancorp, Inc., a bank holding company headquartered in
Louisville, Kentucky, had $1.1 billion in assets as of March 31, 2014.
Through Porter’s subsidiary PBI Bank, it operates 18 full-service
banking offices in Kentucky. Porter Bancorp’s common stock is traded on
the Nasdaq Global Market under the symbol “PBIB.”
About RLF Communications
RLF Communications, based in Greensboro, NC, is a full-service agency
that delivers insightful strategy, powerful ideas and relentless
execution to advance client objectives. RLF’s work is consistently
recognized with national marketing communications awards, including
ADDYs, PRWeek awards, SABRE awards and the Public Relations Society of
America’s Silver and Bronze Anvils. RLF is also cited as one of the best
agencies to work for in the U. S., and is a proud partner of Worldcom,
the world’s largest and oldest partnership of independent communications
agencies with 140 agency partners throughout the globe.
PBIB-G
Contacts:
Porter Bancorp, Inc.
Melissa G. Lucas, 502-499-4800
Director
of Marketing and Communications
Source: Porter Bancorp, Inc.
© 2024 Canjex Publishing Ltd. All rights reserved.