NINGBO, China -- (Business Wire)
Today, Avery
Dennison RBIS, a global leader in apparel industry branding,
labeling, packaging, embellishments and RFID solutions, and Ningbo
Shenzhou Knitting Co., Ltd. (Shenzhou), the largest vertically
integrated knitwear manufacturer in China, announced a joint venture.
This partnership, a first of its kind in apparel manufacturing, will
facilitate heat transfer innovations in order to better serve leading
global brands. The joint venture will be located at the Shenzhou
manufacturing campus and serve as Shenzhou’s preferred supplier for
garment embellishments and labels.
Embellishments such as heat transfers are particularly important to
performance wear companies, who expect increased design flexibility and
consumer comfort without compromising garment function. The Avery
Dennison RBIS - Shenzhou joint venture will provide customers with
decorative transfers, printed and woven labels, graphic tags and
tickets, and sustainable packaging that enhance product presentation and
in turn, can help to increase the consumer’s intent to purchase.
“We are honored to partner with Shenzhou in this venture,” said Mr.
Shawn Neville, president of Avery Dennison RBIS. “Our goal is to
collectively accelerate our heat transfer embellishment innovation
capabilities and overall speed to market to better serve leading global
brands together.”
“This partnership is very exciting for Ningbo Shenzhou Knitting Co.,”
said Mr. Huang Guan Lin, executive director and general manager of
Ningbo Shenzhou Knitting Co., Ltd. “With this partnership, we are able
to join together the collective expertise of two innovators in the
industry.”
To celebrate the opening, executives from Avery Dennison and Ningbo
Shenzhou Knitting Co., Ltd., including Mr. Hu Hui, Beilun District
Governor, Mr. Jiang Hai Qing, The Commissioner of Beilun Customs and
Excise, Mr. Dean Scarborough, chairman, president and CEO of Avery
Dennison Corporation; Mr. Shawn Neville; Mr. Ma Jian Rong, chairman,
Ningbo Shenzhou Knitting Co., Ltd.; and Mr. Huang Guan Lin hosted a
ceremony to launch the new partnership. The event included remarks from
Mr. Hu Hui, Beilun District Governor, a tour of the facility, handprint
and eye dotting ceremonies, and lion dance performance.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.6 billion division of Avery Dennison (NYSE: AVY).
Avery Dennison RBIS provides intelligent, creative and sustainable
solutions that elevate brands and accelerate performance throughout the
global retail supply chain. We elevate brands through graphic tickets,
tags and labels, embellishments and packaging solutions that enhance
consumer appeal. We accelerate performance through RFID enabled
inventory and loss prevention solutions, price management, global
compliance, and brand security solutions. Based in Westborough,
Massachusetts, Avery Dennison RBIS responsibly serves the global
marketplace with operations in 115 locations, 50 countries, across 6
continents. For more information, visit www.rbis.averydennison.com.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are
an integral part of products used in every major market and industry.
With operations in more than 50 countries and 26,000 employees
worldwide, Avery Dennison serves customers with insights and innovations
that help make brands more inspiring and the world more intelligent.
Headquartered in Glendale, California, the company reported sales from
continuing operations of $6.1 billion in 2013. Learn more at www.averydennison.com.
Contacts:
Racepoint Global (China)
Sarah Xu, (86) 1 135 6453 8913
sxu@racepointglobal.com
or
Racepoint
Global (U.S.)
Leanne Pinault, 617-834-7521
lpinault@racepointglobal.com
Source: Avery Dennison
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