Company Website:
http://www.adobe.com
SAN JOSE, Calif. -- (Business Wire)
Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has been
positioned by Gartner, Inc. as a leader in its “Magic Quadrant for
Digital Marketing Analytics” research report 1 for the third
year in a row. Of the 12 vendors evaluated, Adobe was among three named
a leader for ability to execute and completeness of vision. The
evaluation criteria for ability to execute include product or service,
overall viability, sales execution/pricing, market
responsiveness/record, marketing execution, customer experience and
operations.
"It’s great to see Gartner recognize Adobe as a leader in digital
marketing analytics for three years in a row," said Bill Ingram, vice
president, Adobe Analytics Cloud. "With close to two-thirds of the
Fortune 100 leveraging Adobe Analytics Cloud for customer intelligence,
Adobe provides in-depth behavioral pathing and powerful segmentation
with a user-friendly and fully-flexible set of tools."
Adobe Analytics Cloud is the award-winning analytics backbone of Adobe
Experience Cloud, which helps clients manage more than 150 trillion data
transactions annually. It is the industry’s best-selling and most
advanced enterprise analytics solution, and is used regularly by more
than 140,000 marketers and data analysts to better understand their
businesses. Major brands using Adobe Analytics today include T-Mobile,
The Home Depot, Mastercard, Ford, MGM Resorts, Citi Bank, Dell, NBC
Universal, Heathrow Airport and thousands more.
“Websites can tip the scales for a consumer who is car shopping,” said
Mr. Moyuru Kudo, head of Japan digital customer experience for Nissan
Motor Co., Ltd, an Adobe Experience Cloud customer. “If we can predict
the actions and thought processes that a customer will follow on the
website, and really understand the customer’s journey, we can determine
the best strategy to engage them. If we do this, we can increase the
number of customers who visit dealerships as they’re ready to close on a
deal.”
A complimentary copy of the Gartner, Inc. October 4, 2017 “Magic
Quadrant for Digital Marketing Analytics” research report is available here.
1 Source: Gartner, Magic Quadrant for Digital Marketing
Analytics, Martin Kihn, Christi Eubanks, Lizzy Foo Kune, October 4, 2017.
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including all warranties of merchantability or fitness
for a particular purpose.
About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the customer
intelligence engine that powers businesses by enabling them to move from
insights to action in real-time by uniquely integrating audience data
across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience
Manager, the leading data and audience management platform, and Adobe
Analytics, the industry leading solution for applying real-time
analytics and detailed audience segmentation across all marketing
channels. Built on the Adobe Cloud Platform, which provides open APIs, a
standard data model, and Adobe Sensei, Adobe’s unified AI and machine
learning framework, Adobe Analytics Cloud enables brands to better
capture, aggregate, rationalize and understand vast amounts of their own
disparate data and then translate that data into singular profiles of
their customers.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171013005162/en/
Contacts:
Adobe
Kevin Fu, 415-832-2266
kfu@adobe.com
or
Ashley
Levine, 415-832-4161
aslevine@adobe.com
Source: Adobe
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