Adobe Positioned Furthest for Completeness of Vision; Progresses in
Ability to Execute
Company Website:
http://www.adobe.com
SAN JOSE, Calif. -- (Business Wire)
Adobe (Nasdaq:ADBE) today announced it has been positioned by Gartner,
Inc. as a Leader in the 2017 “Magic Quadrant for Multichannel Campaign
Management” research report. Adobe was one of 22 vendors evaluated in
the report. For the fourth consecutive year, Adobe placed furthest in
the Leaders quadrant for completeness of vision. Adobe also improved in
the Leaders quadrant for ability to execute.
According to Gartner, “Leaders consistently do considerably better in
overall campaign management performance for basic and advanced
campaigns, and for integration with digital marketing. They have high
market visibility, high market penetration, strong market momentum and a
strategic vision for growing the campaign management business.” A
complimentary copy of Gartner, Inc.’s April 11, 2017 “Magic Quadrant for
Multichannel Campaign Management” research report is available here,
and a blog post can be viewed here.
“Consumers’ expectations are higher than ever yet many brands struggle
to provide meaningful, fresh interactions,” said Stephan Dietrich, vice
president, Adobe Campaign. “Adobe Campaign enables enterprises to
unleash their creative side to offer engaging customer experiences in
the moments that matter. We believe Gartner’s report underscores the
success that our clients have had and continue to have utilizing our
solution to orchestrate and deliver meaningful customer journeys.”
Adobe
Campaign, part of Adobe
Marketing Cloud, enables the orchestration and execution of
personalized cross-channel marketing campaigns to fuel meaningful
customer experiences. Both B2C and B2B brands benefit from the ability
to deliver engaging email, orchestrate unique cross-channel journeys and
automate campaigns with Adobe Campaign. More than 850 customers power
their engagement strategy with Adobe Campaign and over 120 billion
emails were sent with Adobe Campaign in 2016. Adobe Campaign customers
include AccorHotels; BP Global; Christian Dior; HD Supply; Heathrow
Airport Limited; L'Occitane; Los Angeles Kings Hockey Club; Renault;
Scandinavian Airlines; Sephora USA, Inc.; True Value; UBS and more.
“The hospitality companies that are going to win are the ones that learn
how to harness data,” said Romain Roulleau, senior vice president,
e-commerce and digital services, AccorHotels. “Adobe Campaign helps us
take customer data, anticipate what guests need and then personalize
their journeys in real-time with targeted offers and information.”
The evaluation criteria for completeness of vision includes market
understanding and strategy, sales strategy, offering (product) strategy,
business model, vertical/industry strategy, innovation, and geographic
strategy. Evaluation criteria for ability to execute comprises of
product/service, overall viability, sales execution/pricing, market
responsiveness/record, marketing execution, customer experience and
operations.
Source: Gartner, Inc. Magic Quadrant for Multichannel Campaign
Management, Adam Sarner, Mike McGuire, Jennifer Polk, Noah Elkin, April
11, 2017
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including all warranties of merchantability or fitness
for a particular purpose.
About Adobe Marketing Cloud
Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers
marketers to deliver experiences that differentiate their brands. Adobe
Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe
Campaign, Adobe Social and Adobe Primetime, and helps brands manage,
personalize, optimize and orchestrate content, campaigns and customer
journeys. The tie-in with Adobe Creative Cloud makes it easy to quickly
activate creative assets across all marketing channels. Brands such as
Barclays, Hyatt, Mastercard, NetApp, Philips, Scottrade, Sony
Interactive Entertainment, Travelocity, T-Mobile, UBS, Verizon Wireless
and Wyndham Hotels and Resorts use Adobe Marketing Cloud.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed
to give enterprises everything needed to deliver exceptional customer
experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud
and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud
Platform and integrated with Adobe Creative Cloud and Document Cloud.
Leveraging Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class solutions, a
complete extensive platform, comprehensive data and content systems, and
a robust partner ecosystem that offer an unmatched expertise in
experience delivery.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170419005162/en/
Contacts:
Adobe
Melissa Chanslor, 415-832-5489
chanslor@adobe.com
or
Holly
Little, 415-832-6833
hlittle@adobe.com
Source: Adobe
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