Adobe Received Top Scores in Product Strategy and Digital Ecosystem
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SAN JOSE, Calif. -- (Business Wire)
Adobe (Nasdaq:ADBE) today announced that Adobe Advertising Cloud has
been recognized as a leader in “The Forrester Wave™: Omnichannel
Demand-Side Platforms, Q2 2017” report. Adobe received top scores in
product strategy, digital ecosystem footprint and achieved the highest
scores possible in 13 categories, including data quality, person and
cross device graphs, inventory quality, dynamic creative optimization
and creative management, and campaign set-up and management. Of the 11
vendors Forrester invited to participate in the report, Adobe was
recognized as a leader in an evaluation of 36 criteria, including
current offering, product strategy and market presence.
The report states: “Adobe Advertising Cloud lays a foundation for
omnichannel media buying. It’s the only vendor that has gained access to
all paid advertising channels. Adobe’s acquisition of TubeMogul gives
the vendor access to programmatic TV and video inventory, while the
acquisition of Tumri for dynamic creative optimization (DCO) allows
marketers to personalize and enhance the consumer ad experience, which
is crucial for post-digital marketing. Also, powering omnichannel ad
experiences with Sensei in the future holds a lot of promise.” A
complimentary copy of “The Forrester Wave™: Omnichannel Demand-Side
Platforms, Q2 2017” report is available for download here,
and a blog post can be viewed here.
“Advertisers are facing an increasingly complex and fragmented
landscape, with legacy silos for media planning and buying across
marketing channels,” said Brett Wilson, vice president and general
manager, Adobe Advertising Cloud. “Adobe Advertising Cloud centralizes
these disparate channels within a single platform that marketers can use
to plan, buy, measure and optimize their global advertising spend. We
believe our position in the Forrester report reflects not only the
breadth of our offering and depth of our integration with Adobe
Experience Cloud, but also our independent position as a partner
committed to acting solely in advertisers’ best interests.”
Adobe Advertising Cloud, part of Adobe Experience Cloud, is the
industry’s first end-to-end platform for managing advertising across
traditional TV and digital formats. Combining capabilities from Adobe
Media Optimizer and recently acquired TubeMogul, a leader in “The
Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015”
report, Adobe Advertising Cloud simplifies the delivery of video,
display and search advertising across channels and screens.
"Adobe Advertising Cloud brings branding and performance advertising
together under one roof. Their platform centralizes access to multiple
channels within a single dashboard, which provides us with a birds-eye
view into how our media is scaling and performing," said Michael
Kennedy, director, programmatic marketing at Anheuser-Busch. "This
holistic approach allows us to seamlessly apply first-, second- and
third-party data and manage reach and frequency across channels, driving
efficiency and simplifying the buying process."
About Adobe Advertising Cloud
Adobe Advertising Cloud is the industry’s first end-to-end platform for
managing advertising across traditional TV and digital formats. The
platform already manages roughly $3.5 billion in annualized ad spend on
behalf of more than 1,000 global clients, including Allstate, Ford,
Johnson & Johnson, Kraft, Liberty Mutual, L’Oréal, MGM, Nickelodeon and
Southwest Airlines. Learn more about Adobe
Advertising Cloud.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed
to give enterprises everything needed to deliver exceptional customer
experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud
and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud
Platform and integrated with Adobe Creative Cloud and Document Cloud.
Leveraging Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class solutions, a
complete extensive platform, comprehensive data and content systems, and
a robust partner ecosystem that offer an unmatched expertise in
experience delivery.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170602005147/en/
Contacts:
Adobe
David Burch, 510-817-6402
burch@adobe.com
Stefan
Offermann, 408-536-4023
sofferma@adobe.com
Source: Adobe
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