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Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Unveils New COFFEE BOOST™ Labels for All Flavors and Provides Product Update

2013-12-06 08:15 ET - News Release


NASHUA, N.H. -- (Business Wire)

Minerco Resources, Inc. (OTCQB:MINE) (the “Company”), the parent company of Level 5 Beverage Company (“Level 5”), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, is pleased to release its most recent product updates for all of its brands: LEVEL 5™, COFFEE BOOST™ and VitaminFIZZ®.

COFFEE BOOST™ has been a huge success in its original coffee flavor and formulation; however, the additional flavors (French Vanilla, Hazelnut and Mocha), new formulation (120 mg caffeine) and our Key Account Manager, Kiersten Slater, have combined to opened larger doors for COFFEE BOOST™. We plan on releasing updated store and account listings after our next sales meeting in mid-December.

As stated in our last release, Ms. Slater has tremendous contacts within the beverage industry and is already making an impact which should translate into product placement shortly. In line with her success, we are pleased to introduce the new labels for COFFEE BOOST™, in all flavors, and they can be viewed at http://minercoresources.com/news.php.

In addition, we are providing an update on Level 5’s newest brand, VitaminFIZZ®, a low calorie, carbonated, vitamin enhanced soda which contains 100% of daily vitamin C, high doses of B vitamins and is only 20 calories. VitaminFIZZ® has commenced its re-vitalization process in all categories including: label design, bottle format and brand recognition strategy. The entire Power Brands Consulting, LLC team, VitaminFizz, L.P. partners and Level 5’s team are fully engaged in the process. We expect to move very boldly and quickly with the VitaminFIZZ® re-launch.

Our original name-sake brand, LEVEL 5™, has been well received, and RISE™ has greatly exceeded our original expectations of demand and pull through. The inclusion of CURVES, ARMOR and FLEX is expected to further increase demand, sales and brand recognition. The addition of our new Key Account Manager will help to grow the LEVEL 5™ brand and increase brand recognition in larger, more notable, accounts. We plan on releasing an updated store count (and locations) after our next sales meeting in mid-December.

V. Scott Vanis, the Chairman of the Company said, "We are running on all cylinders. Our product line up is exceptional and targeted. Likewise, the team we are building is world-class, specialized and motivated. With our exceptional products and our world-class team, we expect to achieve our lofty goals, systematically and strategically. Like always, we will keep you informed of developments and opportunities as they happen."

Public Disclosure

Details of the Company’s business, finances and agreements can be found as part of the Company’s continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: www.minercoresources.com.

The above statements have not been evaluated by the Food and Drug Administration (FDA). This product is not intended to diagnose, treat, cure or prevent any disease.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.

Contacts:

Minerco Resources, Inc.
John F. Powers, 603-732-6948
info@minercoresources.com

Source: Minerco Resources, Inc.

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