Company Website:
http://www.sprint.com
HUNTERSVILLE, N.C. -- (Business Wire)
Citing a need to focus more directly on its core business priorities,
Sprint announced it has informed NASCAR it will not extend the title
sponsorship of the NASCAR Sprint Cup Series after the current agreement
expires at the end of the 2016 season.
“We are proud of our association with NASCAR’s top series but have made
the decision not to extend our sponsorship beyond the next two years,”
said Steve Gaffney, vice president-Marketing, Sprint. “As we look to the
future, Sprint is focused on investing in maintaining a competitive edge
and providing consumers with the best value in wireless.
“Sprint has long benefitted from the unprecedented level of brand
integration available in NASCAR, and the passionate fan base that is the
most loyal in sports. Without question, the NASCAR sponsorship property
has been a valuable investment for us and will be for our successor.”
Since the partnership began in 2004, Sprint has worked closely with
NASCAR to bring many fan-friendly innovations to life, including the
introduction of the FanView next generation scanner (2005), the creation
of the NASCAR Sprint Cup Mobile wireless application (2008) and the
debut of Miss Sprint Cup (2007), an ambassador program that now has more
than 1.5 million social media followers. The constant evolution of the
NASCAR Sprint All-Star Race pre-race show and the improvements to the
Sprint Vision trackside programming also highlight Sprint’s portfolio of
fan enhancements.
“We genuinely appreciate the fans, teams, drivers, tracks and media who
have been so supportive and welcoming to us during these many race
seasons,” said Gaffney. “We look forward to our remaining time as
sponsor of the Sprint Cup Series and eventually assisting with the
transition to NASCAR’s next title partner.”
The sponsorship extends back to 2004 when Nextel signed a 10-year
partnership with NASCAR for the NASCAR Nextel Cup Series. The name
changed to the NASCAR Sprint Cup Series in 2008 as a result of the
Nextel/Sprint corporate merger. At the conclusion of the first 10 years,
Sprint extended the partnership an additional three years, taking the
contract through the end of the 2016 season.
About Sprint
Sprint (NYSE: S) is a communications services company dedicated to
delivering the best value in wireless. Sprint served 55 million
customers as of September 30, 2014 and is widely recognized for
developing, engineering and deploying innovative technologies, including
the first wireless 4G service from a national carrier in the United
States; leading no-contract brands including Virgin Mobile USA, Boost
Mobile, and Assurance Wireless; instant national and international
push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint
has been named to the Dow Jones Sustainability Index (DJSI) North
America for the last four years. You can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
Contacts:
Sprint
Kimberly Meesters, 704-632-7963
kimberly.meesters@sprint.com
Source: Sprint
© 2024 Canjex Publishing Ltd. All rights reserved.