BARCELONA -- (Business Wire)
Damm
Group, the Spanish beverage company, has implemented a mobile
application which allows its salesforce to make data-driven decisions
when negotiating commercial agreements, and to more effectively target
promotional activity. Developed by Accenture (NYSE:ACN), the new
application integrates an SAP® CRM solution with Microsoft Windows® 8
tablets to provide sales representatives and distributors with a common
tool to manage customer data and sales information on the move.
Damm Group sought a solution that provides immediate updates on
sales-related activity across its network of distributors, while
enabling its sales teams to work on a tablet, accessing and inputting
data when on-or offline.
The Accenture solution allows real-time data to be available to sales
representatives, and includes point of sale images and geo-location data
for site visits, as well as customer data. The data includes actual
versus potential sales information, portfolio penetration and
competitive positions – all data that can enable real-time sales and
promotional decisions and more relevant communications to customers.
“Being closer to the customers who buy our products every day is a key
differentiator for us,” said Marcial Navarro, HR and Corporate Services
Director, Damm Group. “By making the mobile application available to
sales representatives and distributor teams, we can share, collect,
analyze and utilize data at the point of need, anywhere and anytime. We
used to rely on data that distributors updated monthly to make business
decisions, but now we have instantly available data. This increased
visibility into our sales operations means we can monitor and adapt our
business strategy on-the-fly, identify new sales opportunities and stay
close to our customers.
“Accenture was selected for its experience in managing complex systems
integration projects, and for its deep industry knowledge, experience
and solutions,” continued Navarro. “Its track record of innovation in
digital technologies and the close relationships between Accenture, SAP
and Avanade were also important factors in our selection process.”
“Digital technologies have considerable potential to transform
the way in which consumer goods companies drive revenue and
profitability via innovative strategies, products, processes and
experiences,”said Raimon Miret, Products Lead, Accenture Spain.
“We are working with Damm Group to help define a new model for
salesforce operations as part of their digital transformation journey.
This project is helping Damm Group to become a more agile business,
throughunlocking the power of their data and turning it into a
strategic asset for decision-making.”
“Teaming with Accenture, we developed an organizational model to take
advantage of our new digital capabilities,” said Luis Miguel Martin,
CIO, Damm Group. “The model enables our salespeople to handle orders and
carry out transactions directly with our business customers, managing
any abandonment or modification issues that may arise. We also put in
place a new remuneration system to accompany this, with a more rewarding
percentage in variable salary available to sales teams. We believe that
this digital technology implementation will be a key element of our
future success.”
This mobile app will be available for demonstration by appointment at
Mobile World Congress, as will a newly created virtual reality tour of
the former Damm Group brewery in Barcelona. For further information or
to make an appointment please contact joanna.r.vos@accenture.com.
About Accenture
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 319,000 people serving clients
in more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page
is www.accenture.com.
Accenture Digital, comprised of Accenture
Analytics, Accenture
Interactive and Accenture
Mobility, offers a comprehensive portfolio of business and
technology services across digital marketing, mobility and analytics.
From developing digital strategies to implementing digital technologies
and running digital processes on their behalf, Accenture Digital helps
clients leverage connected and mobile devices; extract insights from
data using analytics; and enrich end-customer experiences and
interactions, delivering tangible results from the virtual world and
driving growth. Learn more about Accenture Digital at www.accenture.com/digital.
About Damm Group
Damm, founded in Barcelona in 1876, is one of the leading groups in the
field of food and beverage. Currently, Damm is established in 85
countries around the world and has 17 beer brands such as Estrella Damm,
Voll Damm and Free Damm. In addition, Damm also has Veri and Fuente
Liviana as mineral water brands, and recently acquired the iconic
company Cacaolat alongside with Cobega.
Damm was founded in 1876 by Alsatian master brewer August Kuentzmann
Damm. Throughout its history, Damm has become a social icon. For over
the past 138 years, Damm has been committed with society thanks to its
active participation and support in different areas, such as sports,
music, culture and environment. Nowadays, this commitment is more active
than ever.
Damm has currently 8 factories in the Iberian Peninsula and has a
workforce of over 3,000 people. Damm is involved with food companies,
like Ebro Foods and Rodilla, and logistic ones such as Alfil Logistics.
In 2013, Damm’s turnover was 909 million euros.
Contacts:
Accenture
Joanna Vos, +44 7500 835588
joanna.r.vos@accenture.com
Source: Accenture
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