Paul Marcarelli Appears in New Advertising to Promote Sprint’s
Improved Network Reliability…and He is a Customer, Too
Sprint advertising proclaims: Don’t let a 1% difference in network
reliability cost you twice as much; leave your expensive old carrier and
save 50% on most national carrier rate plans
Company Website:
http://www.sprint.com
OVERLAND PARK, Kan. -- (Business Wire)
Sprint (NYSE:S) today demonstrated that its fastest and most reliable
network ever can lure away even the most iconic people in wireless.
That’s right, Paul Marcarelli, the guy who used to ask if you could hear
me now with Verizon, is appearing in new Sprint advertising and is now a
Sprint customer.
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Paul Marcarelli, the guy who used to ask if you could hear me now with Verizon, is appearing in new Sprint advertising (Photo: Business Wire)
Sprint is featuring one of the most well-known faces in wireless (who
recently switched to Sprint) to call attention to its vastly improved network
and to highlight the savings that Sprint offers. Sprint’s analysis of
drive test data from Nielsen – covering the top 106 metropolitan markets
in the U.S. – shows that Sprint’s reliability
now beats T-Mobile’s and performs within
1% of AT&T and Verizon.1 This is a dramatic
improvement over the last two years and gives Sprint customers a
significantly better experience than before when connecting and using
their favorite mobile devices.
“I’ve watched with interest as each of the wireless carriers claims to
be the most reliable or the fastest,” said Marcarelli. “But what I’ve
found is…the ‘better’ that some other national carriers claim about
reliability is really less than a 1% difference. Does anyone even really
notice a difference of less than 1%? But when it comes to saving money….
Sprint is by far the best choice for consumers. You get a highly
reliable network and save 50% off most of the rates other national
wireless carriers charge. Now that is noticeable.”
Sprint advertising featuring Marcarelli made its debut tonight on ABC
during Game 2 of the NBA Finals. The ads also will appear on cable and
network stations nationwide and in print and digital channels. These
will soon be followed with out-of-home and radio advertising.
Additionally, fans can follow Marcarelli on Twitter @ThatWirelessGuy.
To watch the full-length ad, please visit: http://sprint.co/22HEKhu.
“We’ve made tremendous advancements in our network during the past year
and Sprint’s network reliability is now within 1% difference of
Verizon,” said Marcelo Claure, Sprint president and CEO. “Within 1%. We
don’t expect our customers would even notice such an insignificant
difference. And Sprint will save customers who switch 50% on most
national carrier rate plans. So Verizon customers can switch to Sprint,
experience network reliability on par with Verizon and save money on
their wireless service each month. Using Paul in our advertising
demonstrates loud and clear that it’s a new day in wireless.”
Sprint encourages people to make the switch, like Marcarelli did, and
take advantage of the biggest
wireless offer in U.S. history – 50% off the price of most Verizon,
AT&T and T-Mobile standard rate plans. 2 Customers who
switch get 50% off most current rate plan prices, with savings until May
31, 2018. And, Sprint will pay switching fees up to $650 per line via an
American Express® Reward Card after online
registration and phone turn-in.3 Also, today is a great
time to try Sprint with its 30-Day Satisfaction Guarantee.4
If you’re not completely satisfied, Sprint will refund your money.
About Sprint
Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served more than 58.8 million connections as of March 31,
2016, and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years. You
can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
1 Claim based on Sprint’s analysis of latest Nielsen drive
test data for average network reliability (voice & data) in top 106
markets.
2 Discount applies to base monthly service plan
and access charges only. Discount does not apply to certain charges such
as taxes, surcharges, roaming, premium content, add-ons, and apps. New
plan features may not be an exact match. Carrier features differ.
Discount offer limited to regular rates on consumer plans as of 6/1/16
for: Verizon’s shared data rate plans as of 6/1/16 for 1GB, 3GB, 6GB,
12GB, 18GB, 20GB, 25GB, 30GB, 40GB and 50GB; T-Mobile’s Simple Choice
rate plan prices as of 3/31/16 for 2GB, 6GB and 10GB; and AT&T’s shared
data rate plans as of 6/1/16 for 300MB, 2GB, 5GB, 15GB, 20GB, 25GB,
30GB, 40GB and 50GB. Discount does not include competitor promotional or
sale prices. Plans exclude unlimited music and video streaming, data
carryover, and cloud options that other carrier plans may offer. Savings
until 5/31/18 – after pay full amount. Offer/coverage not available
everywhere or for discounted phones. Subject to new-line, up to $30/line
activation fee, credit, valid port-in. Customer must choose from same
porting carrier rate card.
3 Via an American Express®
Reward Card (less trade-in value) after online registration and new
phone activation.
4 Valid for a limited time. If a new
customer or an existing customer adds a line of service (phone, tablet
or MBB) and deactivates within 30 days, Sprint will credit all device
charges (Installment Billing, Lease, or Early Termination Fee, when
device is returned) and reimburse the customer for the device purchase,
price or down payment, activation fee, MRC, and all associated taxes and
fees. The following charges will not reimbursed: Premium content, third
party billing, any international charges not included in your plan (e.g.
international voice roaming) and any associated taxes and Sprint
surcharges. As an example, overage, per minute international services
with a cost outside of plan MRC are considered nonstandard usage.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160605005109/en/
Contacts:
Media:
Sprint
Kathleen Dunleavy, 310-709-3689
Kathleen.dunleavy@sprint.com
Source: Sprint
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